Our Authors

Ken Lambert

• Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience...

Bio

Inna Hüessmanns

• Inna Hüessmanns brings more than 25 years of international business experience. She has worked in global and international leadership roles for a wide...

Bio

Liza Chubar

• Yelizaveta (Liza) Chubar is the Community Manager for NAASE. Her role includes assisting with operations, maintaining membership records, supporting certification workflows, keeping the...

Bio

Luis Armando Vasquez Ruiz

• Luis Armando lives in Guadalajara, Jalisco, Mexico and has over 7 years of industrial technical sales experience specializing in material handling solutions and...

Bio

Roger McNamara

• Roger McNamara is the founder and CEO of Guide2Interchange and a 25 year veteran of the payments industry. His proven sales training methodology...

Bio

Peter Cohan

• Peter E. Cohan is the founder and principal of The Second Derivative and the author of the Great Demo! and Doing Discovery methodologies,...

Bio

Sara Burdsall

• Sara Burdsall (nee von Dohren) is a B2B growth and demand marketer based in the San Francisco Bay Area. She has built and...

Bio

Tony Matos

• Tony Matos is a seasoned and solutions-focused presales professional with over 30 years of dedicated experience in IT & Sales Engineering. Tony embarked...

Bio

Dean de Jongh

• Dean de Jongh is a strategy and management professional based in Cape Town, South Africa. He holds an MBA in Management Consulting from...

Bio

Alex Agulyansky

• Alex Agulyansky is a Vancouver-based engineering and technology professional with more than two decades of experience across large enterprises and startups. He is...

Bio

Jackie Arellano

• Jackie Arellano serves as a Sales Manager at Ulta Beauty, a leading beauty retailer in the United States. She earned her bachelor's degree...

Bio

Olivia Brito

• Olivia Brito helps leaders unlock their full potential, enabling them to lead with clarity, confidence, and positive impact. Drawing from over 17 years...

Bio

Sergiy Kyrychenko

• Sergiy Kyrychenko recently joined NAASE as a Director, handling key administrative tasks to support the organization’s operations and growth. Coming from a science...

Bio

Aileen McNabb

• Aileen McNabb believes sales engineering is a truly rewarding career with some unique challenges. Through 1:1 coaching, she has helped SEs and others...

Bio

Mary Carter

• Mary Carter is an experienced sales engineering leader, someone who helps the sales team close deals by demystifying the technical side of things....

Bio

Sarah Parker

• Sarah Parker is a B2B SaaS marketing leader based in the UK. She has led marketing and content functions for technology companies and...

Bio

Steffen Mueller

• Steffen Müller is a sustainability and technology strategy leader based in Germany. He serves as Global Director of Sustainability Technology Strategy at Salesforce,...

Bio

Michael Dodgson

• Michael Dodgson is a sales and marketing strategist based in Victoria, British Columbia. He has more than two decades of experience in demand...

Bio

Fred Copestake

• Fred Copestake is the founder of Brindis. Over the last 25 years he has travelled around the world 14 times, visiting 38 countries...

Bio

John Hodgson

• John Hodgson is founder of Bright Dynamics, where he works with PreSales leaders and enterprise technology organizations on search and selection for PreSales...

Bio

Robert Schneider

• Robert Schneider is a technologist and marketer, and a co-founder of FlexVertex. He has worked across cloud computing, database technologies, big data, and...

Bio

Michael Gutierrez

• Mike Gutierrez is Senior Director of Solutions Consulting at GoTo, where he leads Solutions Consulting strategy across the company's IT management and remote...

Bio

Stephanie O’Brien

• Stephanie O'Connell is a Product Director specializing in Rebates at LBMX, located in London, Ontario. She has a strong background in product management,...

Bio

Sachin Wadhawan

• Sachin Wadhawan, like many others, stumbled into a sales engineering role and discovered a profession that felt like his true calling. He has...

Bio

Femi Coker

• Femi Coker is a process safety engineer and safety specialist based in St. John’s, Newfoundland and Labrador. He currently serves as Safety Officer...

Bio

Mike Hutchens

• Mike Hutchens is a presales and value advisory leader with enterprise experience spanning BMC Software and UKG (formerly Kronos), where he supported complex...

Bio

Skot Waldron

• Skot Waldron is a leadership and communication consultant based in the Atlanta area. He works with organizations to strengthen culture, team communication, and...

Bio

Ramzi Marjaba

• Ramzi Marjaba is a sales engineering professional and coach based in Ottawa, Canada. He currently works as a Senior Solution Engineer at Veeam...

Bio

Constanze Koch

• Constanze Koch is an event and marketing professional based in Canada, currently serving as Executive Assistant to the President and Founder at Macklan...

Bio

Steve Klein

• Steve Klein is a sales engineering and value engineering leader based in the Dallas–Fort Worth area. He has held senior leadership roles at...

Bio

Matt Booth

• Matt Booth is an award-winning speaker, author, and coach who helps individuals and organizations Check Their Attitude, Figure It Out, and Do Something....

Bio

Raja Tamilarasan

• Raja Tamilarasan is an enterprise technology and AI strategist focused on applying AI, cloud, cybersecurity, and data to drive business and operational outcomes....

Bio

Misha Bartlett

• Misha Bartlett is a sales leader and coach based in the New York City area. She currently works as an Enterprise Account Executive...

Bio

Rob Richey

• Rob Richey is the owner of PRO RESUME, a Memphis-based service specializing in expert resume preparation with over 30 years of experience. He...

Bio

Faraz Hussain

• Faraz Hussain is a Senior Solutions Consultant at Folloze with over 10 years of experience in SaaS, IoT, and Business Intelligence. Holding a...

Bio

Andra Gutui

• Andra Guțui is a naming expert and co-founder of Namzya, a specialized agency that has created memorable brand names, products, and services for...

Bio

Max Lüpertz

• Max Lüpertz has been working in complex enterprise software sales for over 15 years, across sales, Solution Engineering, and leadership roles. During that...

Bio

Alyssa A Younker

• Senior Alyssa Younker is from Michigan, studying for a Bachelor of Science in Integrated Business and Engineering at the Mitch Daniels School of...

Bio

Neil McLean

• Neil McLean is the Co-founder and CEO of Navattic, a platform that helps sales teams create interactive product demos. Previously a Cloud Solutions...

Bio

Michael Edwin

• Michael Edwin Uke is a sales and consulting engineer based in Lagos, Nigeria. He currently works as a Senior Sales and Consulting Engineer...

Bio

Pedro Peguero

• Pedro Peguero is a results-oriented and bilingual sales engineering manager with extensive experience in demo program management and field sales operations. He has...

Bio

Matt Mahoney

• Matthew Mahoney is a corporate strategy professional based in Massachusetts. He currently serves as Lead Consultant for Corporate Strategy at UKG. Previously, he...

Bio

Edson Zogbi

• Edson Zogbi is the author of influential books on innovation and creativity. His notable works include Innovation Management: How to Turn Creative Ideas...

Bio

Chatty Garrate

Bio

Shawna Suckow

• Shawna Suckow is a customer behavior expert, professional speaker, and the author of the forthcoming book, Small is Your Superpower. With over two...

Bio

Freddy Jose Mangum

• Freddy Jose Mangum is the COO and Co-Founder of AlertD, where he leads AI innovation to reduce the cognitive load on developers. He...

Bio

David Alto

•  David Alto is a hospitality professional and food and beverage leader at The Ritz-Carlton Maui, Kapalua. His background includes team leadership, guest experience,...

Bio

Pedro Salcedo

• Pedro Salcedo is a Mechanical Engineer with expertise in oil and gas, manufacturing, and strategic sales sourcing. Currently, he is the Technical Sales...

Bio

Blake Chandler

• Blake Chandler is a sales engineering leader based in Dallas, Texas. He currently serves as Senior Director of Account Technology Strategy at Cloud...

Bio

Bash Sarmiento

Bio

Alan Geiss

• Alan Geiss is an experienced project management professional and author of Managing Sht Storms: A Project Manager’s Guide to Managing “Messed up” Situations*....

Bio

Natasja Bax

• Natasja Bax is the founder of The DemoScene and a leading expert in demo effectiveness with more than 20 years of experience helping...

Bio

Daisy Wambua

• Daisy Wambua is a certified Career Coach by the International Association of Professions Career College, is a seasoned writer with a decade of...

Bio

Austin Page

Bio

Chris Davidson

• Chris Davidson is the founder of Active Presence Limited, specializing in transforming business presentations to be more engaging and memorable. With a background...

Bio

Bernie Doyle

• Bernie Doyle is the Owner of Sales Nerds, and can be contacted via https://salesnerds.com/

Bio

Issam Gharios

• Issam Gharios is Co-Founder & CEO of SenzoStack, where he designs engineering operating models for AI-accelerated teams. He works on the delivery side...

Bio

Marc Cox

• Marc Cox is the founder of The Company Spirit and the originator of the “Business Case for Love,” a philosophy embraced by global...

Bio

John Care

• John Care is the author and managing director of Mastering Technical Sales. His company is dedicated to serving the professional skills needs of...

Bio

Eva Helen

• Eva Helén is a seasoned tech entrepreneur, author, and advocate for gender equality in the workplace. She is the founder and CEO of...

Bio

Tim Dingersen

• Tim Dingersen is the founder of Nuvue and Vuelab, two companies focused on helping MedTech brands improve sales content and enablement. Based in...

Bio

Nick Schafer

• Nick Schafer is an Enterprise Sales Leader and Senior National Account Executive with more than 20 years of experience driving enterprise growth, new...

Bio

Chris White

• Chris White is a technical sales trainer and speaker based in Leesburg, Virginia. He is co-founder of Tech Sales Mastery and founder of...

Bio

Marcelo Santos

• Marcelo (Miranda) Santos is a Regional Sales Manager and Certified Sales Engineer (CSE) with 12+ years in technical sales and business development across...

Bio

Marc Benton

• Marc Benton, CSE, is a sales engineering leader focused on public-sector technology and complex government procurements. As Director of Public Sector Practice at...

Bio

Jay Spielvogel

• Jay Spielvogel is the Founder and CEO of Venator Sales Group, a sales consulting and training firm based in the New York area....

Bio

John Cook

• John Cook is a fractional CMO and marketing leader focused on B2B SaaS growth. With more than 25 years of experience in marketing,...

Bio

Marco Lembo

• Marco Lembo is a quadrilingual Senior Enterprise Account Executive with 15+ years of experience selling AI, Data, and SaaS solutions across EMEA and...

Bio

Sania Salman

Bio

Dmitri Lee

• Dmitri Lee is a presales executive, advisor, and author of the Amazon #1 bestseller The Presales Navigation System. He trains Sales Engineers and...

Bio

Chris Romulo

• Chris Romulo is a former professional Muay Thai champion, resilience expert and performance coach. He helps teams in high-pressure industries, like sales engineering, train...

Bio

Nate Guggia

• Nate Guggia works in enterprise pipeline and outbound strategy at flytedesk, with experience in brand partnerships, go-to-market advising, and early-stage growth. He also...

Bio

Perry Hiltz

• Senior Sales Engineer with 23 years of experience working with Enterprise Email Migrations, Enterprise Email Archive Migations and SMB to Enterprise Level Securing...

Bio

Frank Hurtte

• Frank Hurtte is one of the leading proponents of Knowledge-based distribution. A business should surround the products they sell with their engineering and...

Bio

Christian Bergmann

Bio

Paul Parsons

• Paul Parsons is a Solutions Engineer at Eagle Eye who brings a storyteller’s perspective to customer experience and loyalty technology. Drawing on experience...

Bio

Meg Stewart

• Meg is an award winning Sales Engineer with 10 years of SaaS experience.  Her career includes roles in leadership, coaching, and customer success....

Bio

Sameer Sahay-Kausar

• Sameer Sahay-Kausar is a Principal Solutions Consultant and founding employee at Homerun Presales, where he helps shape presales strategy, customer onboarding, implementation, enablement,...

Bio

Harikrishna Kundariya

• Harikrishna Kundariya is the CEO of eSparkBiz Technologies, a leading digital solutions company. With a Bachelor's degree in Computer Science from Nirma University,...

Bio

Pat Tripathi

• Pat’s passion lies in strategy and sales in System Integration domain – He has pursued this passion by helping customers in Oil & Gas,...

Bio

Charli Kate Townsend

• Charli Kate Townsend is an Implementation Project Coordinator at Corpay. Drawing on experience across sales, customer success, sales engineering, and project delivery, she...

Bio

Vishal Samuel Kashyap

• Vishal Samuel Kashyap is the founder of VeedoHire, an AI-powered job-matching platform that simplifies the job search process using algorithms and video screenings....

Bio

Sandra Rogoza

• Sandra is an experienced leader and sales professional at the intersection of global business development and sales, specializing in science and technology-driven sectors...

Bio

Jason Mar-Tang

• Jason Mar-Tang is a cybersecurity and sales engineering leader with more than 15 years of experience across identity security, SaaS security, offensive security,...

Bio

Adam Joyce

• Adam is based out of the Denver, Colorado region, specializing in software andprofessional services sales of data analytics, business intelligence and cloud applicationsolutions....

Bio

Ryan Bivinetto

• Ryan Bivinetto is a Sales Engineering Manager, Global at BlackBerry Radar in California, where he helps fleet and telematics customers turn operational data...

Bio

Frederik Jakobsen

• Frederik Jakobsen is the founder of Danish Lead Co, a B2B outbound agency that builds done-for-you lead generation programs for private equity, M&A,...

Bio

Samantha Stanley

• Samantha Stanley is CEO/Owner of A.T.S./Above the Standard and has worked in the amusement industry since the 1990s. Her background includes ride safety...

Bio

Amanda Clothier

• Amanda Clothier is a Senior Sales & Business Solutions Engineer at Experian Health, where she works with software platforms and process improvements for...

Bio

Diana Diaco Cervantes

• Diana Diaco Cervantes, a seasoned professional with a background in product management and solution engineering. Her journey, rooted in a Bachelor’s degree in...

Bio

Michael Mitchell

• Michael Mitchell is an Outside Sales Engineer at COBO USA Corporation, the North American branch of the international COBO Group. Based in Burlington,...

Bio

Damian Hanna

• Damian Hanna served as the president of the North American Association of Sale Engineers from Jan. 2022- Jan. 2024. Damian is based out of...

Bio

Jason Evans

• Jason is a sales engineer in the Permian Basin who pairs nearly two decades of drilling and downhole expertise with rigorous customer-facing skills....

Bio

Mark Stevenson

• Mark Stevenson is the President of Champion Recruiting. Champion focuses on sales and SE’s within the tech industry, and they are a NAASE...

Bio

Moon Jung

• Moon Jung is a Senior Sales Engineer at Samsung Electronics America who transitioned from component engineering into a customer-facing role supporting HVAC OEMs....

Bio

Elizabeth Mackenzie

• Elizabeth McKenzie is a marketing and business services professional based in Satellite Beach, Florida. She is the CEO of It’s Cardinal, Inc., a...

Bio

Juwan Kadir

• Juwan is a Senior Solutions Engineer at Ontra, working at the intersection of solutions engineering, AI, and private markets. She brings more than...

Bio

Pratiksha Bhapkar

• Pratiksha Bhapkar is a business development and digital marketing professional based in Pune, India. She currently works at ChalkWalk, focusing on exhibition engagement,...

Bio

Amanda Malpass

• Amanda Malpass is Director of Sales Engineering and Business Development at Charlotte Pipe and Foundry Company Infrastructure, where she leads a team of...

Bio

Dean Burgess

Bio