NAASE Blog Authors | Industry Experts & SE Leaders
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Our blog features articles from industry leaders, seasoned Sales Engineers, NAASE executives, and valued members, covering insights, best practices, and career guidance. Contributing to the NAASE blog is one of the exclusive benefits available to our members, allowing them to share their expertise and enhance their professional visibility.

Our Authors

John Care John Care
  • John Care is the author and managing director of Mastering Technical Sales. His company is dedicated to serving the professional skills needs of...
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Peter Cohan Peter Cohan
  • Peter E. Cohan is the founder and principal of The Second Derivative and the author of the Great Demo! and Doing Discovery methodologies,...
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Sachin Wadhawan Sachin Wadhawan
  • Sachin Wadhawan, like many others, stumbled into a sales engineering role and discovered a profession that felt like his true calling. He has...
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Chris White Chris White
  • Chris White is a technical sales trainer and speaker based in Leesburg, Virginia. He is co-founder of Tech Sales Mastery and founder of...
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Aileen McNabb Aileen McNabb
  • Aileen McNabb helps sales engineers and presales leaders close the gap betweenknowing what to do and being able to do it when it...
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Sameer Sahay-Kausar Sameer Sahay-Kausar
  • Sameer Sahay-Kausar is a Principal Solutions Consultant and founding employee at Homerun Presales, where he helps shape presales strategy, customer onboarding, implementation, enablement,...
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Natasja Bax Natasja Bax
  • Natasja Bax is the founder of The DemoScene and a leading expert in demo effectiveness with more than 20 years of experience helping...
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David Alto David Alto
  •  David Alto is a hospitality professional and food and beverage leader at The Ritz-Carlton Maui, Kapalua. His background includes team leadership, guest experience,...
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Nate Guggia Nate Guggia
  • Nate Guggia works in enterprise pipeline and outbound strategy at flytedesk, with experience in brand partnerships, go-to-market advising, and early-stage growth. He also...
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Freddy Jose Mangum Freddy Jose Mangum
  • Freddy Jose Mangum is the COO and Co-Founder of AlertD, where he leads AI innovation to reduce the cognitive load on developers. He...
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Dmitri Lee Dmitri Lee
  • Dmitri Lee is a presales executive, advisor, and author of the Amazon #1 bestseller The Presales Navigation System. He trains Sales Engineers and...
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Max Lüpertz Max Lüpertz
  • Max Lüpertz has been working in complex enterprise software sales for over 15 years, across sales, Solution Engineering, and leadership roles. During that...
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Mary Carter Mary Carter
  • Mary Carter is an experienced sales engineering leader, someone who helps the sales team close deals by demystifying the technical side of things....
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Fred Copestake Fred Copestake
  • Fred Copestake is the founder of Brindis. Over the last 25 years he has travelled around the world 14 times, visiting 38 countries...
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Ramzi Marjaba Ramzi Marjaba
  • Ramzi Marjaba is a sales engineering professional and coach based in Ottawa, Canada. He currently works as a Senior Solution Engineer at Veeam...
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H. Michael Miley PhD H. Michael Miley PhD
  • H. Michael Miley, Ph.D. is a former SE and SE Leader who knows firsthand how exciting, demanding, and rewarding the technical pre-sales life...
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Sandra Rogoza Sandra Rogoza
  • Sandra is an experienced leader and sales professional at the intersection of global business development and sales, specializing in science and technology-driven sectors...
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Ryan Bivinetto Ryan Bivinetto
  • Ryan Bivinetto is a Sales Engineering Manager, Global at BlackBerry Radar in California, where he helps fleet and telematics customers turn operational data...
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Ken Lambert Ken Lambert
  • Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience...
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Diana Diaco Cervantes Diana Diaco Cervantes
  • Diana Diaco Cervantes, a seasoned professional with a background in product management and solution engineering. Her journey, rooted in a Bachelor’s degree in...
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Sergiy Kyrychenko Sergiy Kyrychenko
  • Sergiy Kyrychenko recently joined NAASE as a Director, handling key administrative tasks to support the organization’s operations and growth. Coming from a science...
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Jason Evans Jason Evans
  • Jason is a sales engineer in the Permian Basin who pairs nearly two decades of drilling and downhole expertise with rigorous customer-facing skills....
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Liza Chubar Liza Chubar
  • Yelizaveta (Liza) Chubar is the Community Manager for NAASE. Her role includes assisting with operations, maintaining membership records, supporting certification workflows, keeping the...
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Meg Stewart Meg Stewart
  • Meg is an award winning Sales Engineer with 10 years of SaaS experience.  Her career includes roles in leadership, coaching, and customer success....
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Luis Armando Vasquez Ruiz Luis Armando Vasquez Ruiz
  • Luis Armando lives in Guadalajara, Jalisco, Mexico and has over 7 years of industrial technical sales experience specializing in material handling solutions and...
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Alex Agulyansky Alex Agulyansky
  • Alex Agulyansky is a Vancouver-based engineering and technology professional with more than two decades of experience across large enterprises and startups. He is...
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Misha Bartlett Misha Bartlett
  • Misha Bartlett is a sales leader and coach based in the New York City area. She currently works as an Enterprise Account Executive...
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Marc Benton Marc Benton
  • Marc Benton, CSE, is a sales engineering leader focused on public-sector technology and complex government procurements. As Director of Public Sector Practice at...
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Matt Booth Matt Booth
  • Matt Booth is an award-winning speaker, author, and coach who helps individuals and organizations Check Their Attitude, Figure It Out, and Do Something....
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Sara Burdsall Sara Burdsall
  • Sara Burdsall (nee von Dohren) is a B2B growth and demand marketer based in the San Francisco Bay Area. She has built and...
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Blake Chandler Blake Chandler
  • Blake Chandler is a sales engineering leader based in Dallas, Texas. He currently serves as Senior Director of Account Technology Strategy at Cloud...
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John Cook John Cook
  • John Cook is a fractional CMO and marketing leader focused on B2B SaaS growth. With more than 25 years of experience in marketing,...
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Chris Davidson Chris Davidson
  • Chris Davidson is the founder of Active Presence Limited, specializing in transforming business presentations to be more engaging and memorable. With a background...
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Tim Dingersen Tim Dingersen
  • Tim Dingersen is the founder of Nuvue and Vuelab, two companies focused on helping MedTech brands improve sales content and enablement. Based in...
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Bernie Doyle Bernie Doyle
  • Bernie Doyle is the Owner of Sales Nerds, and can be contacted via https://salesnerds.com/
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Alan Geiss Alan Geiss
  • Alan Geiss is an experienced project management professional and author of Managing Sht Storms: A Project Manager’s Guide to Managing “Messed up” Situations*....
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Issam Gharios Issam Gharios
  • Issam Gharios is Co-Founder & CEO of SenzoStack, where he designs engineering operating models for AI-accelerated teams. He works on the delivery side...
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Susan Greenberg Susan Greenberg
  • Susan Gertzis Greenberg, Ed.D., is a practitioner-scholar whose research examines how organizations adapt their governance, performance measurement, and accountability systems when strategy and...
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Michael Gutierrez Michael Gutierrez
  • Mike Gutierrez is Senior Director of Solutions Consulting at GoTo, where he leads Solutions Consulting strategy across the company's IT management and remote...
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Andra Gutui Andra Gutui
  • Andra Guțui is a naming expert and co-founder of Namzya, a specialized agency that has created memorable brand names, products, and services for...
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Shira Harash Shira Harash
  • Shira Harash is a Solutions Engineer at Deel, where she focuses on the HR suite across EMEA. Before moving into Solutions Engineering, she...
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Eva Helen Eva Helen
  • Eva Helén is a seasoned tech entrepreneur, author, and advocate for gender equality in the workplace. She is the founder and CEO of...
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Perry Hiltz Perry Hiltz
  • Senior Sales Engineer with 23 years of experience working with Enterprise Email Migrations, Enterprise Email Archive Migations and SMB to Enterprise Level Securing...
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John Hodgson John Hodgson
  • John Hodgson is founder of Bright Dynamics, where he works with PreSales leaders and enterprise technology organizations on search and selection for PreSales...
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Inna Hüessmanns Inna Hüessmanns
  • Inna Hüessmanns brings more than 25 years of international business experience. She has worked in global and international leadership roles for a wide...
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Tony Matos Tony Matos
  • Tony Matos is a seasoned and solutions-focused presales professional with over 30 years of dedicated experience in IT & Sales Engineering. Tony embarked...
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Frank Hurtte Frank Hurtte
  • Frank Hurtte is one of the leading proponents of Knowledge-based distribution. A business should surround the products they sell with their engineering and...
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Faraz Hussain Faraz Hussain
  • Faraz Hussain is a Senior Solutions Consultant at Folloze with over 10 years of experience in SaaS, IoT, and Business Intelligence. Holding a...
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Mike Hutchens Mike Hutchens
  • Mike Hutchens is a presales and value advisory leader with enterprise experience spanning BMC Software and UKG (formerly Kronos), where he supported complex...
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Moon Jung Moon Jung
  • Moon Jung is a Senior Sales Engineer at Samsung Electronics America who transitioned from component engineering into a customer-facing role supporting HVAC OEMs....
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Juwan Kadir Juwan Kadir
  • Juwan is a Senior Solutions Engineer at Ontra, working at the intersection of solutions engineering, AI, and private markets. She brings more than...
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Steve Klein Steve Klein
  • Steve Klein is a sales engineering and value engineering leader based in the Dallas–Fort Worth area. He has held senior leadership roles at...
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Marco Lembo Marco Lembo
  • Marco Lembo is a quadrilingual Senior Enterprise Account Executive with 15+ years of experience selling AI, Data, and SaaS solutions across EMEA and...
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Matt Mahoney Matt Mahoney
  • Matthew Mahoney is a corporate strategy professional based in Massachusetts. He currently serves as Lead Consultant for Corporate Strategy at UKG. Previously, he...
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Amanda Malpass Amanda Malpass
  • Amanda Malpass is Director of Sales Engineering and Business Development at Charlotte Pipe and Foundry Company Infrastructure, where she leads a team of...
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Jason Mar-Tang Jason Mar-Tang
  • Jason Mar-Tang is a cybersecurity and sales engineering leader with more than 15 years of experience across identity security, SaaS security, offensive security,...
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Neil McLean Neil McLean
  • Neil McLean is the Co-founder and CEO of Navattic, a platform that helps sales teams create interactive product demos. Previously a Cloud Solutions...
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Roger McNamara Roger McNamara
  • Roger McNamara is the founder and CEO of Guide2Interchange and a 25 year veteran of the payments industry. His proven sales training methodology...
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Steffen Mueller Steffen Mueller
  • Steffen Müller is a sustainability and technology strategy leader based in Germany. He serves as Global Director of Sustainability Technology Strategy at Salesforce,...
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Sathish Murthy Sathish Murthy
  • Sathish Murthy has spent more than 20 years in enterprise presales and has built and led Sales Engineering teams across Asia Pacific and...
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Stephanie O’Brien Stephanie O’Brien
  • Stephanie O'Connell is a Product Director specializing in Rebates at LBMX, located in London, Ontario. She has a strong background in product management,...
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Sarah Parker Sarah Parker
  • Sarah Parker is a B2B SaaS marketing leader based in the UK. She has led marketing and content functions for technology companies and...
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Paul Parsons Paul Parsons
  • Paul Parsons is a Solutions Engineer at Eagle Eye who brings a storyteller’s perspective to customer experience and loyalty technology. Drawing on experience...
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Pedro Peguero Pedro Peguero
  • Pedro Peguero is a results-oriented and bilingual sales engineering manager with extensive experience in demo program management and field sales operations. He has...
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Rob Richey
  • Rob Richey is the owner of PRO RESUME, a Memphis-based service specializing in expert resume preparation with over 30 years of experience. He...
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Marcelo Santos Marcelo Santos
  • Marcelo (Miranda) Santos is a Regional Sales Manager and Certified Sales Engineer (CSE) with 12+ years in technical sales and business development across...
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Nick Schafer Nick Schafer
  • Nick Schafer is an Enterprise Sales Leader and Senior National Account Executive with more than 20 years of experience driving enterprise growth, new...
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Geoff Schemel Geoff Schemel
  • Geoff Schemel brings more than 25 years of experience in Sales Engineering and enterprise technology, including building and leading global Sales Engineering teams....
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Robert Schneider Robert Schneider
  • Robert Schneider is a technologist and marketer, and a co-founder of FlexVertex. He has worked across cloud computing, database technologies, big data, and...
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Jay Spielvogel Jay Spielvogel
  • Jay Spielvogel is the Founder and CEO of Venator Sales Group, a sales consulting and training firm based in the New York area....
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Shawna Suckow Shawna Suckow
  • Shawna Suckow is a customer behavior expert, professional speaker, and the author of the forthcoming book, Small is Your Superpower. With over two...
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Raja Tamilarasan Raja Tamilarasan
  • Raja Tamilarasan is an enterprise technology and AI strategist focused on applying AI, cloud, cybersecurity, and data to drive business and operational outcomes....
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Skot Waldron Skot Waldron
  • Skot Waldron is a leadership and communication consultant based in the Atlanta area. He works with organizations to strengthen culture, team communication, and...
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Alyssa A Younker Alyssa A Younker
  • Senior Alyssa Younker is from Michigan, studying for a Bachelor of Science in Integrated Business and Engineering at the Mitch Daniels School of...
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Jackie Arellano Jackie Arellano
  • Jackie Arellano serves as a Sales Manager at Ulta Beauty, a leading beauty retailer in the United States. She earned her bachelor's degree...
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Olivia Brito Olivia Brito
  • Olivia Brito helps leaders unlock their full potential, enabling them to lead with clarity, confidence, and positive impact. Drawing from over 17 years...
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Dimitriy Kaplan Dimitriy Kaplan
  • Dimitriy Kaplan is a Solutions Engineer in the enterprise DXP space, leading discovery, demos, and PoCs for AI-driven CMS solutions. His path to...
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Marc Cox Marc Cox
  • Marc Cox is the founder of The Company Spirit and the originator of the “Business Case for Love,” a philosophy embraced by global...
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Michael Dodgson Michael Dodgson
  • Michael Dodgson is a sales and marketing strategist based in Victoria, British Columbia. He has more than two decades of experience in demand...
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Michael Edwin Michael Edwin
  • Michael Edwin Uke is a sales and consulting engineer based in Lagos, Nigeria. He currently works as a Senior Sales and Consulting Engineer...
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Femi Coker Femi Coker
  • Femi Coker is a process safety engineer and safety specialist based in St. John’s, Newfoundland and Labrador. He currently serves as Safety Officer...
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Constanze Koch Constanze Koch
  • Constanze Koch is an event and marketing professional based in Canada, currently serving as Executive Assistant to the President and Founder at Macklan...
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Chris Romulo Chris Romulo
  • Chris Romulo is a former professional Muay Thai champion, resilience expert and performance coach. He helps teams in high-pressure industries, like sales engineering, train...
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Pedro Salcedo Pedro Salcedo
  • Pedro Salcedo is a Mechanical Engineer with expertise in oil and gas, manufacturing, and strategic sales sourcing. Currently, he is the Technical Sales...
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Charli Kate Townsend Charli Kate Townsend
  • Charli Kate Townsend is an Implementation Project Coordinator at Corpay. Drawing on experience across sales, customer success, sales engineering, and project delivery, she...
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Daisy Wambua Daisy Wambua
  • Daisy Wambua is a certified Career Coach by the International Association of Professions Career College, is a seasoned writer with a decade of...
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Dean de Jongh Dean de Jongh
  • Dean de Jongh is a strategy and management professional based in Cape Town, South Africa. He holds an MBA in Management Consulting from...
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Edson Zogbi
  • Edson Zogbi is the author of influential books on innovation and creativity. His notable works include Innovation Management: How to Turn Creative Ideas...
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