Our Authors

Ken Lambert

• Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience...

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Inna Hüessmanns

• Inna Hüessmanns brings more than 25 years of international business experience. She has worked in global and international leadership roles for a wide...

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Liza Chubar

• Yelizaveta (Liza) Chubar is the Community Manager for NAASE. Her role includes assisting with operations, maintaining membership records, supporting certification workflows, keeping the...

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Monica Panatta

• Monica Panatta is a researcher and writer based in Los Angeles. She focuses on trends in B2B sales, procurement, and technology, with particular...

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Luis Armando Vasquez Ruiz

• Luis Armando lives in Guadalajara, Jalisco, Mexico and has over 7 years of industrial technical sales experience specializing in material handling solutions and...

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Roger McNamara

• Roger McNamara is the founder and CEO of Guide2Interchange and a 25 year veteran of the payments industry. His proven sales training methodology...

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Matt Mahoney

• Matthew Mahoney is a corporate strategy professional based in Massachusetts. He currently serves as Lead Consultant for Corporate Strategy at UKG. Previously, he...

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Peter Cohan

• Peter Cohan is the founder and principal of The Second Derivative and the author of the Great Demo! and Doing Discovery methodologies, focused on helping presales, sales...

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Sara Burdsall

• Sara Burdsall (nee von Dohren) is a B2B growth and demand marketer based in the San Francisco Bay Area. She has built and...

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Tony Matos

• Tony Matos is a seasoned and solutions-focused presales professional with over 30 years of dedicated experience in IT & Sales Engineering. Tony embarked...

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Sergiy Kyrychenko

• Sergiy Kyrychenko recently joined NAASE as a Director, handling key administrative tasks to support the organization’s operations and growth. Coming from a science...

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Alex Agulyansky

• Alex Agulyansky is a Vancouver-based engineering and technology professional with more than two decades of experience across large enterprises and startups. He is...

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Aileen McNabb

• Aileen McNabb believes sales engineering is a truly rewarding career with some unique challenges. Through 1:1 coaching, she has helped SEs and others...

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Mary Carter

• Mary Carter is an experienced sales engineering leader, someone who helps the sales team close deals by demystifying the technical side of things....

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Chatty Garrate

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Dean de Jongh

• Dean de Jongh is a strategy and management professional based in Cape Town, South Africa. He holds an MBA in Management Consulting from...

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Olivia Brito

• Olivia Brito helps leaders unlock their full potential, enabling them to lead with clarity, confidence, and positive impact. Drawing from over 17 years...

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Austin Page

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Sarah Parker

• Sarah Parker is a B2B SaaS marketing leader based in the UK. She has led marketing and content functions for technology companies and...

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Jackie Arellano

• Jackie Arellano serves as a Sales Manager at Ulta Beauty, a leading beauty retailer in the United States. She earned her bachelor's degree...

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Steffen Mueller

• Steffen Müller is a sustainability and technology strategy leader based in Germany. He serves as Global Director of Sustainability Technology Strategy at Salesforce,...

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Matt Booth

• Matt Booth is an award-winning speaker, author, and coach who helps individuals and organizations Check Their Attitude, Figure It Out, and Do Something....

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Josh Leventhal

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Pedro Salcedo

• Pedro Salcedo is a Mechanical Engineer with expertise in oil and gas, manufacturing, and strategic sales sourcing. Currently, he is the Technical Sales...

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Stephanie O’Brien

• Stephanie O'Connell is a Product Director specializing in Rebates at LBMX, located in London, Ontario. She has a strong background in product management,...

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Daisy Wambua

• Daisy Wambua is a certified Career Coach by the International Association of Professions Career College, is a seasoned writer with a decade of...

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Freddy Jose Mangum

• Freddy Jose Mangum is the COO and Co-Founder of AlertD, where he leads AI innovation to reduce the cognitive load on developers. He...

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Michael Dodgson

• Michael Dodgson is a sales and marketing strategist based in Victoria, British Columbia. He has more than two decades of experience in demand...

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Alyssa A Younker

• Senior Alyssa Younker is from Michigan, studying for a Bachelor of Science in Integrated Business and Engineering at the Mitch Daniels School of...

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John Cook

• John Cook is a fractional CMO and marketing leader focused on B2B SaaS growth. With more than 25 years of experience in marketing,...

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Ramzi Marjaba

• Ramzi Marjaba is a sales engineering professional and coach based in Ottawa, Canada. He currently works as a Senior Solution Engineer at Veeam...

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Marc Cox

• Marc Cox is the founder of The Company Spirit and the originator of the “Business Case for Love,” a philosophy embraced by global...

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Vishal Samuel Kashyap

• Vishal Samuel Kashyap is the founder of VeedoHire, an AI-powered job-matching platform that simplifies the job search process using algorithms and video screenings....

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Femi Coker

• Femi Coker is a process safety engineer and safety specialist based in St. John’s, Newfoundland and Labrador. He currently serves as Safety Officer...

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Nate Guggia

• Nate Guggia works in enterprise pipeline and outbound strategy at flytedesk, with experience in brand partnerships, go-to-market advising, and early-stage growth. He also...

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Misha Bartlett

• Misha Bartlett is a sales leader and coach based in the New York City area. She currently works as an Enterprise Account Executive...

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Chris White

• Chris White is a technical sales trainer and speaker based in Leesburg, Virginia. He is co-founder of Tech Sales Mastery and founder of...

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Sophia Young

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Robert Schneider

• Robert Schneider is a technologist and marketer, and a co-founder of FlexVertex. He has worked across cloud computing, database technologies, big data, and...

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Mark Stevenson

• Mark Stevenson is the President of Champion Recruiting. Champion focuses on sales and SE’s within the tech industry, and they are a NAASE...

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Sania Salman

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Chris Davidson

• Chris Davidson is the founder of Active Presence Limited, specializing in transforming business presentations to be more engaging and memorable. With a background...

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Marc Benton

• Marc Benton, CSE, is a sales engineering leader focused on public-sector technology and complex government procurements. As Director of Public Sector Practice at...

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Elizabeth Mackenzie

• Elizabeth McKenzie is a marketing and business services professional based in Satellite Beach, Florida. She is the CEO of It’s Cardinal, Inc., a...

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Michael Edwin

• Michael Edwin Uke is a sales and consulting engineer based in Lagos, Nigeria. He currently works as a Senior Sales and Consulting Engineer...

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Christian Bergmann

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Eva Helen

• Eva Helén is a seasoned tech entrepreneur, author, and advocate for gender equality in the workplace. She is the founder and CEO of...

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Andra Gutui

• Andra Guțui is a naming expert and co-founder of Namzya, a specialized agency that has created memorable brand names, products, and services for...

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Dmitri Lee

• Dmitri Lee is a presales executive, advisor, and author of the Amazon #1 bestseller The Presales Navigation System. He trains Sales Engineers and...

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Skot Waldron

• Skot Waldron is a leadership and communication consultant based in the Atlanta area. He works with organizations to strengthen culture, team communication, and...

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Jay Spielvogel

• Jay Spielvogel is the Founder and CEO of Venator Sales Group, a sales consulting and training firm based in the New York area....

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Fred Copestake

• Fred Copestake is the founder of Brindis. Over the last 25 years he has travelled around the world 14 times, visiting 38 countries...

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Raja Tamilarasan

• Raja Tamilarasan is an enterprise technology and AI strategist focused on applying AI, cloud, cybersecurity, and data to drive business and operational outcomes....

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Sachin Wadhawan

• Sachin Wadhawan, like many others, stumbled into a sales engineering role and discovered a profession that felt like his true calling. He has...

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Bash Sarmiento

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Constanze Koch

• Constanze Koch is an event and marketing professional based in Canada, currently serving as Executive Assistant to the President and Founder at Macklan...

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Chris Romulo

• Chris Romulo is a former professional Muay Thai champion, resilience expert and performance coach. He helps teams in high-pressure industries, like sales engineering, train...

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David Alto

•  David Alto is a hospitality professional and food and beverage leader at The Ritz-Carlton Maui, Kapalua. His background includes team leadership, guest experience,...

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Mike Hutchens

• Mike Hutchens is a presales and value advisory leader with enterprise experience spanning BMC Software and UKG (formerly Kronos), where he supported complex...

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Adam Joyce

• Adam is based out of the Denver, Colorado region, specializing in software andprofessional services sales of data analytics, business intelligence and cloud applicationsolutions....

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Neil McLean

• Neil McLean is the Co-founder and CEO of Navattic, a platform that helps sales teams create interactive product demos. Previously a Cloud Solutions...

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dean Burgess

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John Hodgson

• John Hodgson is founder of Bright Dynamics, where he works with PreSales leaders and enterprise technology organizations on search and selection for PreSales...

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Alan Geiss

• Alan Geiss is an experienced project management professional and author of Managing Sht Storms: A Project Manager’s Guide to Managing “Messed up” Situations*....

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Steve Klein

• Steve Klein is a sales engineering and value engineering leader based in the Dallas–Fort Worth area. He has held senior leadership roles at...

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Samantha Stanley

• Samantha Stanley is CEO/Owner of A.T.S./Above the Standard and has worked in the amusement industry since the 1990s. Her background includes ride safety...

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Edson Zogbi

• Edson Zogbi is the author of influential books on innovation and creativity. His notable works include Innovation Management: How to Turn Creative Ideas...

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Faraz Hussain

• Faraz Hussain is a Senior Solutions Consultant at Folloze with over 10 years of experience in SaaS, IoT, and Business Intelligence. Holding a...

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John Care

• John Care is the author and managing director of Mastering Technical Sales. His company is dedicated to serving the professional skills needs of...

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Rob Richey

• Rob Richey is the owner of PRO RESUME, a Memphis-based service specializing in expert resume preparation with over 30 years of experience. He...

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Bernie Doyle

• Bernie Doyle is the Owner of Sales Nerds, and can be contacted via https://salesnerds.com/

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Max Lüpertz

• Max Lüpertz has been working in complex enterprise software sales for over 15 years, across sales, Solution Engineering, and leadership roles. During that...

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Blake Chandler

• Blake Chandler is a sales engineering leader based in Dallas, Texas. He currently serves as Senior Director of Account Technology Strategy at Cloud...

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Harikrishna Kundariya

• Harikrishna Kundariya is the CEO of eSparkBiz Technologies, a leading digital solutions company. With a Bachelor's degree in Computer Science from Nirma University,...

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Marcelo Santos

• Marcelo (Miranda) Santos is a Regional Sales Manager and Certified Sales Engineer (CSE) with 12+ years in technical sales and business development across...

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Tim Dingersen

• Tim Dingersen is the founder of Nuvue and Vuelab, two companies focused on helping MedTech brands improve sales content and enablement. Based in...

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Pedro Peguero

• Pedro Peguero is a results-oriented and bilingual sales engineering manager with extensive experience in demo program management and field sales operations. He has...

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Frank Hurtte

• Frank Hurtte is one of the leading proponents of Knowledge-based distribution. A business should surround the products they sell with their engineering and...

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Pratiksha Bhapkar

• Pratiksha Bhapkar is a business development and digital marketing professional based in Pune, India. She currently works at ChalkWalk, focusing on exhibition engagement,...

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Shawna Suckow

• Shawna Suckow is a customer behavior expert, professional speaker, and the author of the forthcoming book, Small is Your Superpower. With over two...

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Diana Diaco Cervantes

• Diana Diaco Cervantes, a seasoned professional with a background in product management and solution engineering. Her journey, rooted in a Bachelor’s degree in...

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Damian Hanna

• Damian Hanna served as the president of the North American Association of Sale Engineers from Jan. 2022- Jan. 2024. Damian is based out of...

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Meg Stewart

• Meg is an award winning Sales Engineer with 10 years of SaaS experience.  Her career includes roles in leadership, coaching, and customer success....

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Pat Tripathi

• Pat’s passion lies in strategy and sales in System Integration domain – He has pursued this passion by helping customers in Oil & Gas,...

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Sandra Rogoza

• Sandra is an experienced leader and sales professional at the intersection of global business development and sales, specializing in science and technology-driven sectors...

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Amanda Clothier

• Amanda Clothier is a Senior Sales & Business Solutions Engineer at Experian Health, where she works with software platforms and process improvements for...

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Michael Mitchell

• Michael Mitchell is an Outside Sales Engineer at COBO USA Corporation, the North American branch of the international COBO Group. Based in Burlington,...

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Ryan Bivinetto

• Ryan Bivinetto is a Sales Engineering Manager, Global at BlackBerry Radar in California, where he helps fleet and telematics customers turn operational data...

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