Taking part is valuable even before a winner is chosen. It helps important SE work become visible, gives practitioners and peers a reason to reflect, and shows a wider audience what Sales Engineering contributes.
The entry includes three questions. Self-nominees answer all three.
For peer nominations, the nominator answers the Impact Question in the third person, and the nominee is invited to answer the Teaser and Vision Questions. All three responses are scored together as one entry.
Recognition and benefits are cumulative where applicable. A 10-week virtual NAASE leadership, management, and finance program, powered by GoalMakers, is planned for Spring 2027. Scholarships are subject to final program confirmation and limited to one per participant.
Self-nominating: Answer all three questions.
Nominating a peer: You answer Question 3; the nominee then answers Questions 1 and 2.
Peer nominations close October 7, 2026.
All completed entries must be submitted by October 14, 2026.
All three questions carry equal weight. Entries will be reviewed by multiple judges from the NAASE Board, with each judge scoring every response independently against the published criteria. Judges will assess the quality and substance of the answers, not the applicant’s identity or personality, and not whether they personally agree with the views expressed.
The individual scores will be added to produce each applicant’s total score. Finalists will be selected based on those totals and will then receive separate instructions for the next-stage assignment.
In addition, one entry for each of the three questions will receive a Question Award. These three applicants will be recognized separately for the strength of their answers, regardless of whether they are selected as finalists.
The NAASE SE of the Year Award recognizes standout Sales Engineers whose performance, leadership, and technical excellence exemplify the very best of our profession. This is a merit‑based professional award. Winners are selected by judges using the published criteria.
Here you’ll find answers to some of the most common questions about the SE of the Year 2026 Award. If you don’t see what you’re looking for, feel free to reach out to us directly.
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