
Our Mission
Our mission here at NAASE is a simple one: we aim to foster a base of Certified Sales Engineers across North America, enable them to connect with one another, and actively promote the profession.
Our Values
Expertise
We are committed to continuous learning, professional development, and industry-leading certification.
Community
We foster a strong network of sales engineers, encouraging collaboration, mentorship, and knowledge sharing.
Leadership
We strive to shape the future of sales engineering by setting standards and advocating for the profession.

Ken Lambert
NAASE Founder
We at NAASE believe that the Sales Engineer plays a crucial role in the workforce. However, without a large body and certification behind it, the Sales Engineer can often find themselves lacking an organization to belong to. The North American Association of Sales Engineersaims to fill that gap with its Certified Sales Engineer designation, through enabling members to connect, providing an open forum for members to discuss hot topics in the field, and by advocating on behalf of the profession.