Sales Engineer Online Course Directory

Demo Playbook was created by Max Lüpertz, an experienced demo coach who has trained over 500 Sales Engineers and Account Executives. The program offers short, practical video courses to help you deliver more confident and effective product demos. Learn how to prepare better, tell engaging stories, explain complex ideas clearly, and handle tough questions. Each lesson takes 3–5 minutes and provides tips you can apply right away. The collection currently includes 7 courses with 64 video lessons (approximately 4 hours total). Courses are available individually or through an All-Access Pass.

This course focuses on developing the three core attributes of successful solution engineers: knowledge, skill, and attitude. It examines how technical professionals leverage their expertise to influence customer behavior, build trust, and accelerate the sales cycle. By analyzing the psychology of expert authority, the program provides tools for specialists to effectively persuade both colleagues and clients while maintaining a professional and confident approach.

Niche skills focus: teaches Sales Engineers how to use hand-drawn sketching and visuals to communicate complex ideas memorably during pre-sales engagements. A short tutorial-style course (free on Udemy) with ~1.5 hours of content, making it a unique addition (no similar visual storytelling training exists in our current catalog). Despite being free, it’s highly rated (4.9) and can significantly boost SE demo and communication skills.

Highly-rated Udemy course (4.6/5) offering a practical framework for presales success. Covers the full Sales Engineer role beyond just demos, including technical product learning, sales jargon, trusted advisor skills, RFx/PoC processes, demo techniques, post-sales handoff, etc. Great for new SEs or those seeking to round out both soft and hard skills. Comes with Udemy completion certificate.

Comprehensive certification course on the professional soft skills of pre-sales, based on The Six Habits of Highly Effective Sales Engineers. Includes self-guided online modules, a study guide & exam, plus weekly live mastermind sessions for discussion/practice. Awards a Six Habits Certified (6HC) digital certificate upon passing the exam.

Focuses on helping aspiring Sales Engineers land their first SE role, covering resume prep, interviews, and demos. Content is selfpaced video modules; originally included limited live coaching for early enrollees.
Provides access to a learner community for networking and support.

“Become an SDR in 10 Weeks” offers a concentrated, beginner-level program for individuals seeking to launch a tech sales career as a Sales Development Representative. This 10-week course blends live, interactive sessions with recorded lectures, providing a flexible and engaging learning experience. Participants will benefit from video-based instruction, hands-on workshops, and the opportunity to earn an E-certificate upon completion, demonstrating mastery of core SDR skills. Expect to gain a solid foundation in the essential techniques and strategies required to succeed in today’s dynamic tech sales landscape.

The Sales Development Accelerator offers a concentrated, 13-week curriculum designed to refine the skills of experienced Sales Development Representatives. This intermediate program delivers content entirely through recorded video sessions. Participants can begin with a free pre-course, providing an overview of key SDR concepts. This course is not comprehensive, it provides a review of material and foundational techniques for current SDR professionals or those transitioning into the tech space.