North American Association of Sales Engineers

North American Association of Sales Engineers

European Association of Sales Engineers


Let’s meet at our monthly forum for an open discussion inspired by special guests.

Join our upcoming signature forum and expand your knowledge and connect with experts and members.

Coming Soon!

Date: TBD
Time: TBD




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We are working hard to bring you experts, practitioners and other engaging discussions from NAASE members, so check back soon.

Instructions To Attend

To attend this event, the NAASE Members need to email us their request at to receive the proper link for invitation.

“It was a great pleasure to be part of this NAASE webinar. Such interesting dialogue related to the role of Sales Engineering across various industries. I am truly looking forward to the next opportunity to share with and learn from the NAASE community.”

Damian Hanna
VP, Citrix Systems, Inc.

Past Events


If you are intrigued by the art of discovery and eager to learn how traditional techniques are transformed with modern approaches, then you have to watch this session.


Diana Diaco Cervantes, North American Association of Sales Engineers (NAASE)

Aileen McNabb

Mustang Positive Professional Development

AI is here. But no, AI won’t replace Sales Engineers
Why Sales Engineers Remain Indispensable in the Age of AI (01/18/2024)

Yes, Artificial Intelligence and ChatGPT are now influencing operations and some job functions at many companies and sectors. But what does that mean for us as Sales Engineers or Presales professionals?


Victor Garcia, RevComm US – Customer Success Manager
Jay Goldstein, RevComm US – VP – Business Development
Alex Agulyansky, PRIZ Guru – Co-Founder


Explored several intriguing and surprisingly important discovery parameters based on Peter Cohan’s Doing Discovery book and methodology. How do you get what you need without overwhelming your prospects? How much is enough? What do you need to capture, and how?


The panel discussion moderated by NAASE and featuring various NAASE members covered a day in the life of a Sales Engineer, about the most important tasks Sales Engineers do every day, their most difficult client interactions, and the surprising and unexpected elements of their job. Guests had the opportunity to ask questions during the Q&A period with the moderator and panelists.

2023 Job Market Update- Sales Engineering (03/15/2023)

For a great event you won’t want to miss, request your recording below. This session covered more about the job market outlook for Sales Engineers, expert panel shared valuable information from the job search frontline and shared actionable advice on your career journey.

Jay Veniard – President @ Ventech Search Group

Mark Stevenson – Founder @ Champion Recruiting & Rep Sheet

Reeves Williams – Sr Talent Acquisition Manager – IBM Global Sales

Be a more effective problem-solver to sell your product or service (11/10/2022)

The traditional function of a sales engineer is to sell technological products and services. The modern world has changed the priority of our activity to the direction of problem-solving. It is not good enough to just be an engineer,
an engineer in the modern world should be a problem solver.

Women in Tech: What real allyship and advocacy looks like (4/14/2022)
The Future of Technical Education and Certification – with NVIDIA (2/15/2022)
Build Competitive Sales Strategies for 2022: w/ Kamelian Tech (1/19/2022)

Keys to Finding your Next and Best Job with NAASE (9/15/2021)

Keys to Finding your Next and Best Job with NAASE

NASE help our September event with Champion Recruiting, VenTech Search Group, PRO Resume to share insights to help you find your best next job.

Sharpen you Technical Sales Skills in 30 minutes with NAASE (7/13/2021)

Sharpen you Technical Sales Skills in 30 minutes with NAASE

Geoffrey Fouvry, Co-Founder and Managing Director at Graphcall/ LivePDF introduced LivePDF, the first augmented media PDF to bring your story to life and help remove pending technical questions.
Cheri Lynne Venegas and Maria Liselle Flipphi from Opti-Write shared some tips on how to better your professional/industry standing and reputation via LinkedIn profile optimization and other LinkedIn strategy.

Owning Your Authentic Selling Style & Empowering Women in Technical Sales (5/5/2021)

Host: Misha Bartlett, Sales Coach and Consultant and co-host Ken Lambert, President NAASE, Founder

North American Association of Sales Engineers hosted an interactive webinar to help you understand the impact of leveraging your unique sales voice and bring more women into technical sales roles. 

Your Most Awkward Moments During a Sales Presentation – and how you overcame them (3/10/21)

Host: Ken Lambert, NAASE President/Founder and Co-Host: Rob Gallagher
Date: Thursday, January 14, 2021 1:00pm EST

The Questions That Drive World-Class Evaluations (Proof of Concepts)

Moderator: Tony Matos, Citrix (Canada), Director of Sales Engineering
Date: Thursday, January 14, 2021 2:00pm EST

In this session we reviewed the essential questions around the what, why, who and when of executing effective evaluations (proof of concept/value). The moderator (Tony Matos) shared his experiences in conducting evaluations but also facilitate input from the session participants via an interactive session. The goal of this session was to learn together so that we can optimize how we execute evaluations to increase our win-rate.

How to Best Respond to a Request for Proposal (RFP)

Presenters: Jay Spielvogel, CEO – Venator Sales Group; Damian Hanna, Senior Director- Citrix Systems, Inc.; Jerome Sanders, Infrastructure Sales Manager – Unistress Corp.;
Ken Lambert, NAASE President/Founder
Date: Tuesday, November 10, 2020
Time: 2:00 pm – 3:00 pm EST

Our guest speakers: Jay Spielvogel, CEO at Venator Sales Group, Damian Hanna, Senior Director at Citrix and Jerome Sanders, Infrastructure Sales Manager at Unistress Corporation discussed and engaged with fellow SEs about RFPs and how to respond and pre-qualify the prospect/ client/ opportunity.

Presales / Technical Sales: When and why to say No to a Prospect (9/28/20)

Presenter: Aileen McNabb, Mustang Professional Development
Date: Monday, September 28, 2020
Time: 12:00 pm – 1:00 pm EST

Aileen is a Business Coach and a Positive Organizational Coach who leverages Positive Psychology and Experimental Learning to enhance workplace engagement, creating more productive employees.
During the forum, she will focus on the topic of saying No to a Prospect/Client before or during a presentation. She will share techniques and tips.

NAASE Conference Call with Guest Speaker Robert Schneider (8/13/20)
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