Events
Beyond the Technical Win: Navigating the Buying Committee
On August 20, NAASE President Diana Cervantes will host Dmitri Lee, author of The Presales Navigation System and a Sales Engineering leader with 28 years of experience across individual contributor and executive roles.
Dmitri will share practical ways Sales Engineers can build alignment, identify what may be slowing a decision down, and create clearer next steps after the technical win.
The webinar topic, “Beyond the Technical Win: Navigating the Buying Committee,” was selected by the NAASE community. The conversation will explore how Sales Engineers can:
- uncover hidden resistance within the buying committee;
- align competing priorities across stakeholders;
- keep complex buying decisions moving when technical validation alone is not enough.
Have a question for Dmitri? Leave it in the comments on LinkedIn, send us a LinkedIn message, or reach out through the Contact Us page. We’ll do our best to bring your question into the discussion.
The recording will be available in late August.
Diana Diaco Cervantes
Regional Sales Director, Victus Defense
Dmitri Lee
Vice President, Sales Engineering & GTM (Independent), Presales Navigation System
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Damian Hanna
VP, Citrix Systems, Inc.
It was a great pleasure to be part of this NAASE webinar. Such interesting dialogue related to the role of Sales Engineering across various industries. I am truly looking forward to the next opportunity to share with and learn from the NAASE community.