Explored several intriguing and surprisingly important discovery parameters based on Peter Cohan’s Doing Discovery book and methodology. How do you get what you need without overwhelming your prospects? How much is enough? What do you need to capture, and how?

The panel discussion moderated by NAASE and featuring various NAASE members covered a day in the life of a Sales Engineer, about the most important tasks Sales Engineers do every day, their most difficult client interactions, and the surprising and unexpected elements of their job. Guests had the opportunity to ask questions during the Q&A period with the moderator and panelists.

For a great event you won’t want to miss, request your recording below. This session covered more about the job market outlook for Sales Engineers, expert panel shared valuable information from the job search frontline and shared actionable advice on your career journey.

Jay Veniard – President @ Ventech Search Group

Mark Stevenson – Founder @ Champion Recruiting & Rep Sheet

Reeves Williams – Sr Talent Acquisition Manager – IBM Global Sales

The traditional function of a sales engineer is to sell technological products and services. The modern world has changed the priority of our activity to the direction of problem-solving. It is not good enough to just be an engineer,
an engineer in the modern world should be a problem solver.

Keys to Finding your Next and Best Job with NAASE

NASE help our September event with Champion Recruiting, VenTech Search Group, PRO Resume to share insights to help you find your best next job.

Sharpen you Technical Sales Skills in 30 minutes with NAASE

Geoffrey Fouvry, Co-Founder and Managing Director at Graphcall/ LivePDF introduced LivePDF, the first augmented media PDF to bring your story to life and help remove pending technical questions.
Cheri Lynne Venegas and Maria Liselle Flipphi from Opti-Write shared some tips on how to better your professional/industry standing and reputation via LinkedIn profile optimization and other LinkedIn strategy.

Host: Misha Bartlett, Sales Coach and Consultant and co-host Ken Lambert, President NAASE, Founder

North American Association of Sales Engineers hosted an interactive webinar to help you understand the impact of leveraging your unique sales voice and bring more women into technical sales roles. 

Host: Ken Lambert, NAASE President/Founder and Co-Host: Rob Gallagher
Date: Thursday, January 14, 2021 1:00pm EST

Moderator: Tony Matos, Citrix (Canada), Director of Sales Engineering
Date: Thursday, January 14, 2021 2:00pm EST

In this session we reviewed the essential questions around the what, why, who and when of executing effective evaluations (proof of concept/value). The moderator (Tony Matos) shared his experiences in conducting evaluations but also facilitate input from the session participants via an interactive session. The goal of this session was to learn together so that we can optimize how we execute evaluations to increase our win-rate.

Presenters: Jay Spielvogel, CEO – Venator Sales Group; Damian Hanna, Senior Director- Citrix Systems, Inc.; Jerome Sanders, Infrastructure Sales Manager – Unistress Corp.;
Ken Lambert, NAASE President/Founder
Date: Tuesday, November 10, 2020
Time: 2:00 pm – 3:00 pm EST

Our guest speakers: Jay Spielvogel, CEO at Venator Sales Group, Damian Hanna, Senior Director at Citrix and Jerome Sanders, Infrastructure Sales Manager at Unistress Corporation discussed and engaged with fellow SEs about RFPs and how to respond and pre-qualify the prospect/ client/ opportunity.

Presenter: Aileen McNabb, Mustang Professional Development
Date: Monday, September 28, 2020
Time: 12:00 pm – 1:00 pm EST

Aileen is a Business Coach and a Positive Organizational Coach who leverages Positive Psychology and Experimental Learning to enhance workplace engagement, creating more productive employees.
During the forum, she will focus on the topic of saying No to a Prospect/Client before or during a presentation. She will share techniques and tips.