Events

Let’s meet at our monthly forum for an open discussion inspired by special guests.

Join our upcoming signature forum and expand your knowledge and connect with experts and members.

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Owning Your Authentic Selling Style & Empowering Women in Technical Sales

MAY 5, 2021: Owning Your Authentic Selling Style & Empowering Women in Technical Sales

Host: Misha Bartlett, Sales Coach and Consultant and co-host Ken Lambert, President NAASE, Founder

Join the North American Association of Sales Engineers as we host an interactive webinar to help you understand the impact of leveraging your unique sales voice and bring more women into technical sales roles.  1pm – 2pm EST.

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    We are working hard to bring you experts, practitioners and other engaging discussions from NAASE members, so check back soon.


    “It was a great pleasure to be part of this NAASE webinar. Such interesting dialogue related to the role of Sales Engineering across various industries. I am truly looking forward to the next opportunity to share with and learn from the NAASE community.”

    Damian Hanna
    VP, Citrix Systems, Inc.


    Past Events

    Your Most Awkward Moments During a Sales Presentation – and how you overcame them (3/10/21)

    Host: Ken Lambert, NAASE President/Founder and Co-Host: Rob Gallagher
    Date: Thursday, January 14, 2021 1:00pm EST

    The Questions That Drive World-Class Evaluations (Proof of Concepts)

    Moderator: Tony Matos, Citrix (Canada), Director of Sales Engineering
    Date: Thursday, January 14, 2021 2:00pm EST

    In this session we reviewed the essential questions around the what, why, who and when of executing effective evaluations (proof of concept/value). The moderator (Tony Matos) shared his experiences in conducting evaluations but also facilitate input from the session participants via an interactive session. The goal of this session was to learn together so that we can optimize how we execute evaluations to increase our win-rate.

    How to Best Respond to a Request for Proposal (RFP)

    Presenters: Jay Spielvogel, CEO – Venator Sales Group; Damian Hanna, Senior Director- Citrix Systems, Inc.; Jerome Sanders, Infrastructure Sales Manager – Unistress Corp.;
    Ken Lambert, NAASE President/Founder
    Date: Tuesday, November 10, 2020
    Time: 2:00 pm – 3:00 pm EST

    Our guest speakers: Jay Spielvogel, CEO at Venator Sales Group, Damian Hanna, Senior Director at Citrix and Jerome Sanders, Infrastructure Sales Manager at Unistress Corporation discussed and engaged with fellow SEs about RFPs and how to respond and pre-qualify the prospect/ client/ opportunity.

    Presales / Technical Sales: When and why to say No to a Prospect (9/28/20)

    Presenter: Aileen McNabb, Mustang Professional Development
    Date: Monday, September 28, 2020
    Time: 12:00 pm – 1:00 pm EST

    Aileen is a Business Coach and a Positive Organizational Coach who leverages Positive Psychology and Experimental Learning to enhance workplace engagement, creating more productive employees.
    During the forum, she will focus on the topic of saying No to a Prospect/Client before or during a presentation. She will share techniques and tips.

    NAASE Conference Call with Guest Speaker Robert Schneider (8/13/20)
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