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Sales engineers can have many titles, including but not limited to:

technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep.

We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

NAASE’s Blog page will periodically feature different related and relevant articles- some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. Decisions regarding publication are administered from the management of NAASE- and are final.

Thank you for checking out our Blog, and please visit again soon.

Practical Advice and Optimism Amidst the Changing COVID19 Technical Sales Cycle

Today NAASE conducted our first industry conference call, for Association members and for other invited guests. We discussed several topics, including the best tips on being successful as a SE, as well as how work has changed due to COVID19 and what that might mean 6-8 months from now.
Professionals from a variety of industries, including software/IT, building materials, automation, and industrial, came together for an open exchange. Some tidbits that came up include:

Why does my partner Account Executive make twice what I earn?

Is the SE “road warrior” mentality of 2019 and prior really gone for good?

How being stagnant/complacent in your position can be the true career wrecker.

The North American Association of Sales Engineers wants to thanks those the registered and those that attended our first event. We aim to provide similar engaging conversation in the months to come. Please check out our website and our Blog Page for regular timely industry articles from a variety of sources, and consider joining us a member.
Thank you-
Ken Lambert, President

(4) New Jobs from HORIBA Scientific:

Alert to SE’s who might be looking… see below for (4) new positions, from one of our NAASE Members. HORIBA certainly does some innovative work in their space. If you are interested, reach out to them via their link. (Please do not send resumes etc to NAASE.) Southeast Sales: https://www.horiba.com/int/company/career/job-specification/action/show/Job/sales-engineer-southeast-region-756/ Inside Sales Engineer: https://www.horiba.com/int/company/career/job-specification/action/show/Job/inside-sales-specialist-entry-level-1-734/ Mid-Atlantic… Read More

A Peek into B2B Sales in 2023

(by Adam Joyce) – With increasing economic uncertainty and the seemingly permanent changes to professional interactions driven by the pandemic, B2B sales will continue to evolve in 2023. The new B2B sales landscape will be characterized by 3 key objectives: A Focus on Improving the Buyer Experience An Increase in Digital Touchpoints A Concentration on… Read More


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