Sales engineers can have many titles, including but not limited to:

technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep.

We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

NAASE’s Blog page will periodically feature different related and relevant articles- some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. Decisions regarding publication are administered from the management of NAASE- and are final.

Thank you for checking out our Blog, and please visit again soon.

Practical Advice and Optimism Amidst the Changing COVID19 Technical Sales Cycle

Today NAASE conducted our first industry conference call, for Association members and for other invited guests. We discussed several topics, including the best tips on being successful as a SE, as well as how work has changed due to COVID19 and what that might mean 6-8 months from now.
Professionals from a variety of industries, including software/IT, building materials, automation, and industrial, came together for an open exchange. Some tidbits that came up include:

Why does my partner Account Executive make twice what I earn?

Is the SE “road warrior” mentality of 2019 and prior really gone for good?

How being stagnant/complacent in your position can be the true career wrecker.

The North American Association of Sales Engineers wants to thanks those the registered and those that attended our first event. We aim to provide similar engaging conversation in the months to come. Please check out our website and our Blog Page for regular timely industry articles from a variety of sources, and consider joining us a member.
Thank you-
Ken Lambert, President

Key skills for sales engineers to leverage T-MEC and nearshoring

In recent years, the phenomenon of nearshoring has gained momentum in Mexico, which has significant implications for the United States in terms of trade and investment. Nearshoring refers to the outsourcing of services and commercial activities to suppliers located in nearby or neighboring countries, rather than doing so in distant or off-continent locations. In the… Read More

Presales at a SaaS FinTech Company

What makes the ideal Solutions Engineer or Pre Sales Engineer for a SaaS Financial Technology company? I manage a global team at GoCardless and want to help folks, worldwide, decide if this role is right for them! When hiring I’m seeking at least three core traits; Collaboration, Curiosity / Drive, and Ability to prioritize. When… Read More

Latest Posts

B2B- A View from a Purchaser

For roughly 15 years of my career, my role was that of a project manager and purchaser.  Each week I would be primarily responsible for purchasing many different types of products and services.  The price tag on these purchases would range anywhere from $40 up to $1.0 million, with an average of around $80,000. Through… Read More

IBM currently seeking (3) technical sales positions-

NAASE is pleased to broadcast the following job postings from a Member firm, IBM. If you are interested further in any of these positions, please follow the link and instructions therein. Please do not send resumes or cover letters (etc) to NAASE directly. Thank you, and Good luck! Sustainability Data Exchange Technical Sales Specialist –… Read More

Seeking Sales Engineer: Midwest Territory

SALES ENGINEER (COMMERCIAL) HVAC/HYDRONIC CHICAGO BASE. For further expansion in the USA, we are looking for a sales engineer with a mechanical background. Our ideal candidate shares our passion for technology, innovation, creativity and climate and can build bridges between , distributors, engineers, contractors and developers. Responsibilities 1. Develop, maintain and strengthen customer relations 2…. Read More

B2B Sales Strategies Best Practices

B2B sales, or business-to-business sales, refers to the process of selling products or services to other businesses rather than directly to consumers. This type of sales can be more complex than B2C (business-to-consumer) sales because the decision-making process is often longer and involves multiple stakeholders. B2B sales also typically involve larger financial transactions and longer-term… Read More


Something went wrong. Please refresh the page and/or try again.