Blog

Sales engineers can have many titles, including but not limited to:

technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep.

We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

NAASE’s Blog page will periodically feature different related and relevant articles- some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. Decisions regarding publication are administered from the management of NAASE- and are final.

Thank you for checking out our Blog, and please visit again soon.

Practical Advice and Optimism Amidst the Changing COVID19 Technical Sales Cycle

Today NAASE conducted our first industry conference call, for Association members and for other invited guests. We discussed several topics, including the best tips on being successful as a SE, as well as how work has changed due to COVID19 and what that might mean 6-8 months from now.
Professionals from a variety of industries, including software/IT, building materials, automation, and industrial, came together for an open exchange. Some tidbits that came up include:

Why does my partner Account Executive make twice what I earn?

Is the SE “road warrior” mentality of 2019 and prior really gone for good?

How being stagnant/complacent in your position can be the true career wrecker.

The North American Association of Sales Engineers wants to thanks those the registered and those that attended our first event. We aim to provide similar engaging conversation in the months to come. Please check out our website and our Blog Page for regular timely industry articles from a variety of sources, and consider joining us a member.
Thank you-
Ken Lambert, President

Top 5 Advantages of Outsourcing B2B Sales Teams

Whether they’re small or big companies, businesses of all sizes experience a common issue when expanding and covering different territories: having enough salespeople. This issue may curb your business’ potential and affect your growth. A precipitated expansion can be a threat to your business. Putting aside your sales team’s essential role just to focus on… Read More


Latest Posts

Industrial Distribution: Who’s doing the selling?

(by Frank Hurtte) Let’s talk about selling.  More specifically, let’s discuss selling technical products – products that possess unique features differentiating them from the competition. Further, let us define precisely what we mean by selling.  There are several definitions of types of selling.  This example illustrates the two most radically different types of selling: Further… Read More

Inductive Automation Seeking 3 Great Positions-

Inductive Automation, the leader in cutting-edge software for the industrial sector and beyond, is looking to add talented people to our continuously growing team! Our signature product, Ignition, is a powerful integrated development environment with everything you need to create virtually any kind of industrial application – SCADA, IIoT, MES and beyond – all on… Read More

Featured “Salesfolks” Opportunity: Inside Sales – software developer for staffing services

NAASE will be featuring a job/1099 opportunity on a regular basis that is brought to us by Salesfolks. Have you heard about Salesfolks? Whether you are an independent sales contractor or just looking to moonlight as a salesperson for a side-hustle, you can find incredible on-demand, remote sales opportunities and make money by generating leads,… Read More

Ode to Inside Sales

The inside sales representative is often an unsung hero in many companies, and that is a shame. In many ways they are one of the absolute keys to revenue and the whole sales operation. Sometimes referred to as a different title (sales support, etc), here we will look at the value of ISR’s and also… Read More

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