North American Association of Sales Engineers

North American Association of Sales Engineers

European Association of Sales Engineers

Blog

Sales engineers can have many titles, including but not limited to:

technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep.

We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

NAASE’s Blog page will periodically feature different related and relevant articles- some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. Decisions regarding publication are administered from the management of NAASE- and are final.

Thank you for checking out our Blog, and please visit again soon.

Practical Advice and Optimism Amidst the Changing COVID19 Technical Sales Cycle

Today NAASE conducted our first industry conference call, for Association members and for other invited guests. We discussed several topics, including the best tips on being successful as a SE, as well as how work has changed due to COVID19 and what that might mean 6-8 months from now.
Professionals from a variety of industries, including software/IT, building materials, automation, and industrial, came together for an open exchange. Some tidbits that came up include:

Why does my partner Account Executive make twice what I earn?

Is the SE “road warrior” mentality of 2019 and prior really gone for good?

How being stagnant/complacent in your position can be the true career wrecker.

The North American Association of Sales Engineers wants to thanks those the registered and those that attended our first event. We aim to provide similar engaging conversation in the months to come. Please check out our website and our Blog Page for regular timely industry articles from a variety of sources, and consider joining us a member.
Thank you-
Ken Lambert, President

President’s Message

Dear Members of the North American Association of Sales Engineers,  It is with immense gratitude and a profound sense of responsibility that I address you in these first few weeks of the new year as the newly appointed president of our esteemed association. After serving on the Advisory Board for many years, I am deeply honored to step up and help lead… Read More

Keys to Effective Client Engagement in Sales Engineering

Sales engineers play a crucial role in bridging the gap between technical intricacies and client needs, ensuring a seamless journey from initial interaction to successful product implementation. This article delves into the key strategies and principles that contribute to fostering meaningful and enduring client relationships in the world of sales engineering. Understanding the Client’s Needs… Read More


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B2B / Tech Sales / Sales Engineering:  Taking a Look from the Procurement Side

If you are in B2B within a SE or presales role, it is smart to consider what is happening on the “other side” of the table- the buyer/prospect’s procurement team.  This has a significant affect on whether your company will make the sale.  What are they looking at?  What are they analyzing?  Why would they… Read More

Boosting Sales in Industrial SMEs: A Strategic Approach with Porter’s Five Forces

Last June, I had the privilege of participating in a fascinating conference held in the vibrant city of Manchester, UK. As a sales engineer two years into my PhD in Business Administration, I have managed to combine my practical sales experience with dedicated research in areas related to sales, marketing and sales team management. During… Read More

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As you may already be aware, certified sales engineers occupy a vital and influential position within the sales landscape. They serve as the crucial link between intricate technical knowledge and the art of implementing effective sales strategies. If you’re a certified sales engineer, you have a unique skill set. In essence, you’re able to effectively… Read More

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