Blog

Sales engineers can have many titles, including but not limited to:

technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep.

We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

NAASE’s Blog page will periodically feature different related and relevant articles- some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. Decisions regarding publication are administered from the management of NAASE- and are final.

Thank you for checking out our Blog, and please visit again soon.

Practical Advice and Optimism Amidst the Changing COVID19 Technical Sales Cycle

Today NAASE conducted our first industry conference call, for Association members and for other invited guests. We discussed several topics, including the best tips on being successful as a SE, as well as how work has changed due to COVID19 and what that might mean 6-8 months from now.
Professionals from a variety of industries, including software/IT, building materials, automation, and industrial, came together for an open exchange. Some tidbits that came up include:

Why does my partner Account Executive make twice what I earn?

Is the SE “road warrior” mentality of 2019 and prior really gone for good?

How being stagnant/complacent in your position can be the true career wrecker.

The North American Association of Sales Engineers wants to thanks those the registered and those that attended our first event. We aim to provide similar engaging conversation in the months to come. Please check out our website and our Blog Page for regular timely industry articles from a variety of sources, and consider joining us a member.
Thank you-
Ken Lambert, President

Wanted: Sales Executive (Southern US region)

(NAASE is posting this listing for a new Member, NSI. If you are interested in this position, please reach out directly to them.) Houston Ave, Houston, TX, USA Employees can work remotely Full-time FLSA Status: Exempt Company Description Established in 1986, North Star Imaging, Inc. is the domestic leading manufacturer of turn-key 2D Digital X-ray… Read More

Message From the President:

First I would like to thank the North American Association of Sales Engineers (NAASE), for allowing me to serve as President and to be part of an organization that strives to help advance the careers of Sales Engineers and Technical Sellers across all industries.  This organization was founded by long-time Sales Engineer and industry consultant,… Read More


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(This article submitted by PRIZ GURU)– We are excited to announce a recent release of an additional Creative Thinking Tool in PRIZ online innovation platform, Urgency – Importance Matrix (UIM). This tool is built to help you to avoid mistakes, save time in managing tasks priority and make decisions. The new tool is a practical instrument… Read More

What is psychological inertia? or… What is wrong with us?

Have you ever been in a situation where while discussing different solutions for a problem, you and your group is trying to solve, people finding all kind of reasons why something is impossible or extremely difficult? The arguments might sound like “It’s very difficult”, “This solution is very expensive”, “It’s not going to work!”, or… Read More

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