About Us

The North American Association of Sales Engineers (NAASE), is the brainchild of a long-time sales engineer and industry consultant/writer, Ken Lambert.

Previously, there was no professional trade association that both connects and certifies Sales Engineers in various sectors. With roughly 67,000 sales engineers (plus roughly 130,000 technical sales reps) throughout the United States, and many more in Canada and Mexico, NAASE was formed to fill that gap for those already in their roles as well as those just entering the field. The organization provides industry-specific member networking through forums, webinars, and blogs. Additionally, through membership, a certification designating a Sales Engineer (SE) as an experienced professional, life-long learner with a passion for client success .

NAASE’s DEI Statement:

“Diversity. Equity & Equality. Inclusion. They’re more than just words. They’re the key principles guiding how we build our teams, cultivate leaders and create an Association that’s the right fit for every person who chooses to join or volunteer. We have a global, multicultural following—we want to reflect that in our outgoing vision.” (As an outward manifestation of our DEI Statement, NAASE is a proud Member of the East Africa Chamber of Commerce.)

Business Entity Status:

NAASE is based out of New Hampshire (USA), and has a current Certificate of Good Standing from the State of NH – Certificate # 0005362453.

We look forward to getting to know you!

Ken Lambert, President
Matthew Mahoney, Vice President


We aim to foster a base of Certified Sales Engineers across North America, enable them to connect with one another, and actively promote the profession while serving organizations through reducing the uncertainty of new hires.


To keep up with industry trends and ensure we are on the right track, we have created the NAASE Advisory Board comprised of various experts across the different industries we represent in North America.


NAASE would like to thank our various corporate sponsors and partners who are helping NAASE and the greater technical sales community.

<strong>Ken Lambert, President</strong>
Ken Lambert, President

Ken has been a building materials sales engineer for many years, having worked in many parts of the country. He has been an expert consultant at times for “Maven”, and for the “Gerson Lehrman Group”, and has been a regular contributing writer for several publications/sites- including SMPS (Society for Marketing Professional Services).

Uplift your career as a Sales Engineer with The North American Association of Sales Engineers (NAASE)