NAASE Blog | Insights and Opportunities for Sales Engineers

Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

The Secret Weapon in Your Demo Isn’t What You Think
Liza Chubar
January 23, 2026
The Secret Weapon in Your Demo Isn’t What You Think
In the world of sales engineering, we often assume the latest technology or the most elaborate demo environment will wow our audience. But...
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The Secret Weapon in Your Demo Isn’t What You Think
From RFPs to RFIs: What a Shift in Government Buying Signals Means for Sales Engineers
Marc Benton
December 23, 2025
From RFPs to RFIs: What a Shift in Government Buying Signals Means for Sales Engineers
Over the past year, I’ve noticed a subtle but consistent change in how government organizations approach the search for a new learning management...
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What Sales Engineers Are Really Struggling With Right Now
Sergiy Kyrychenko
November 20, 2025
What Sales Engineers Are Really Struggling With Right Now
We asked the NAASE community a simple question: “What is the biggest challenge for Sales Engineers right now?”, and offered 4 answer options.The...
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Sales Engineer of the Year 2025 is a wrap: what the contest taught us about great Sales Engineers
Sergiy Kyrychenko
October 22, 2025
Sales Engineer of the Year 2025 is a wrap: what the contest taught us about great Sales Engineers
Over the past three months, the NAASE community turned a simple idea, recognizing standout Sales Engineers, into a continent‑wide celebration of the craft....
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How NAASE was almost used in a green card scam
Sergiy Kyrychenko
October 10, 2025
How NAASE was almost used in a green card scam
Information only. This is not legal advice. NAASE occasionally gets immigration‑adjacent outreach. Last month, one member needed a membership confirmation for a business...
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Best College Majors for Potential New Sales Engineers
Ken Lambert
September 26, 2025
Best College Majors for Potential New Sales Engineers
If a current high school senior were considering becoming a sales engineer one day (assuming they knew what an SE was), what degree...
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I hope you like the short stories in my new book!
Peter Cohan
September 2, 2025
I hope you like the short stories in my new book!
Introducing… Suspending Disbelief:(5 minutes can save you 5 years or more!) “Ugh – I learned it the hard way. This would have saved...
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Harnessing Profitable Customer Loyalty: A Guide for Sales Engineers
Inna Hüessmanns
August 25, 2025
Harnessing Profitable Customer Loyalty: A Guide for Sales Engineers
Loyalty is more than a buzzword; it’s a critical asset that fuels sustainable growth andprofitability. For sales engineers, mastering the art of cultivating...
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