As a professional who has been around the block a few times, in both a Sales Engineer and a Project Manager capacity, I struggle when people (co-workers, vendors, clients, etc.) resist using the telephone for what it was... Read More
Read MoreNorth American Association of Sales Engineers
Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).
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As a professional who has been around the block a few times, in both a Sales Engineer and a Project Manager capacity, I struggle when people (co-workers, vendors, clients, etc.) resist using the telephone for what it was... Read More
Read MoreDear Members and Colleagues, At the North American Association of Sales Engineers (NAASE), we are excited to share our insights and projections for the Sales Engineer (SE) profession as we look ahead to 2027. While we recognize that... Read More
Read MoreOn Thursday, September 19th, the President of NAASE along with 3 of our Advisory Board members gathered and discussed a very key and timely topic- lateral career shifts. In a challenging economy as we have seen over the... Read More
Read MoreBusinesses today are at a crossroads. With rapid advancements in artificial intelligence (AI), many are rethinking traditional outsourcing strategies. AI promises automation, cost savings, and efficiency, while outsourcing offers a human touch with flexibility. The decision to embrace... Read More
Read MoreSales engineers bring a lot of value to the deal, and to their companies. One of the most important is that of the practical “gut check” that is often needed during many bids and potential orders/contracts. Most SE’s... Read More
Read MoreIn the evolving landscape of remote work, operational efficiency is more crucial than ever. As businesses increasingly rely on virtual teams, finding effective ways to streamline workflows and boost productivity becomes paramount. By implementing strategic practices and leveraging... Read More
Read MoreImagine checking into your hotel with just your smartphone, bypassing the front desk, or receiving personalized dining recommendations in a new city. In China, hotels like FlyZoo use facial recognition for room access, while in Japan, AI-driven robots... Read More
Read MoreIn today’s world, where environmental concerns are becoming increasingly pressing, sustainability in sales engineering has emerged as a crucial focus. Integrating eco-friendly practices into sales engineering not only helps in mitigating environmental impact but also enhances business efficiency,... Read More
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