NAASE Blog | Sales Engineering Insights and Presales Strategy

Blog

NAASE’s Blog is a curated resource for sales engineers, presales professionals, technical sales leaders, and others working at the intersection of technology, customers, and revenue. We publish practical articles, field perspectives, interviews, and member insights on sales methods, demos, POCs, business value, customer engagement, sales AI, communication, leadership, career growth, and the evolving role of the SE.

Article contributions are currently limited to NAASE Pro Members and contributors specifically invited by the NAASE team. This page is not used for company job postings, although we may publish editorial content about career development, interviewing, hiring trends, and the broader SE job market.

Sales engineers work under many titles, including solutions engineer, presales engineer, solutions consultant, technical sales representative, application engineer, specification sales representative, territory representative, and manufacturer’s representative. Across industries, they help customers understand complex products, evaluate fit, build trust, and connect technical capabilities to business outcomes.

No Time or Budget for Human Skills?
Aileen McNabb
October 6, 2026
No Time or Budget for Human Skills?
Your SEs need demo skills. Presentation skills. Discovery skills. Product training.  There is never enough time or budget for all of it. So...
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No Time or Budget for Human Skills?
How to Evaluate an AI Discovery Tool
Sathish Murthy
September 29, 2026
How to Evaluate an AI Discovery Tool
Every presales leader is hearing the same pitch right now: "Our AI will transform your discovery." Most of these tools will give you...
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Are We Measuring Sales Engineers for the Work We Actually Want Them to Do?
Susan Greenberg
September 22, 2026
Are We Measuring Sales Engineers for the Work We Actually Want Them to Do?
If you ask a VP of Sales what a great Sales Engineer does, you will usually hear something about trust: the SE who...
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Does the Word “Sales” Keep Good Engineers Out of Sales Engineering?
Ken Lambert
September 15, 2026
Does the Word “Sales” Keep Good Engineers Out of Sales Engineering?
Many technical professionals are shifting careers and becoming sales engineers. In this article, we will use the title “sales engineer,” although the name...
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The Network Is the Net Worth: Why Sales Engineers Need Strong Internal Relationships
Jason Mar-Tang
September 3, 2026
The Network Is the Net Worth: Why Sales Engineers Need Strong Internal Relationships
Early in my career, I thought being a great sales engineer meant having deep technical knowledge, sharp demo skills, and the ability to...
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Making Miracles a Team Sport: What SE Leaders Do After the Rescue
Geoff Schemel
August 27, 2026
Making Miracles a Team Sport: What SE Leaders Do After the Rescue
When I started my SE career, I quickly became the go-to person. Whenever a demo broke, an evaluation stalled, or a customer needed...
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Sales Engineer of the Year 2026 Award

Nominations are open. This year’s recognition goes beyond a single winner, with three additional Question Awards. Take part yourself or put a colleague forward.

NOMINATE NOW
What SEs Can Steal from the Wolf of Wall Street (Without Becoming Him)
Dimitriy Kaplan
August 12, 2026
What SEs Can Steal from the Wolf of Wall Street (Without Becoming Him)
I know how this sounds. Jordan Belfort ran a sales floor on scripts, pressure, and penny stocks. What could he possibly teach a...
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Why Sales Engineers Are Feeling More Pressure Than Ever
Inna Hüessmanns
July 16, 2026
Why Sales Engineers Are Feeling More Pressure Than Ever
Sales engineering has become one of the most demanding roles in modern go-to-market teams. The pressure is no longer just about delivering a...
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