For sales engineers, the holiday season is a double-edged sword. On the one hand, it is a time for connection and celebration. On the other hand, it may be a period of year-end targets, clients’ pressures, and constant... Read More
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Blog & Job Postings
NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.
Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).
Thank you for checking out our Blog, and please visit again soon.
Scaling Your Sales Engineering Strategy: Building a Unified Global Presence
Expanding a sales engineering strategy to a global scale isn’t just about entering new markets; it’s about creating a unified approach that seamlessly blends technical expertise, cultural awareness, and innovative solutions. In today’s interconnected economy, businesses must navigate... Read More
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The Role of Sales Engineers in Promoting Sustainable Technologies
Sales engineers play an essential role in bringing technical products to market, especially when it comes to promoting sustainable technologies. As more companies pivot toward eco-friendly solutions, sales engineers help bridge the gap between technology and customer needs,... Read More
Read MoreIncreasing the Salesforce Effectiveness: Unlocking the Power of High-Performance Sales
What is a High-Performance Sales Organization? A high-performance sales organization outperforms its competition and meets and exceeds the requirements and needs of its customers. Change Management Programs for High-Performance Sales Organizations should involve regular assessments of sales strategies,... Read More
Read MoreLeveraging Sales Engineering for Scalable Business Growth
Sales engineering is a specialized field where clients can find technical solutions to drive business growth. Scaling a business can pose significant challenges, such as operational inefficiencies and financial constraints. Business owners who encounter these challenges may have... Read More
Read MoreMaster the art of the demo
(Spanish version at the end of the article) In the competitive world of technical sales, a well-executed demo can be the defining moment that turns a prospect into a customer. As a sales engineer, you are tasked with ... Read More
Read MoreNavigating Blurred Boundaries: A Guide for Sales Engineers
In today’s dynamic business environment, sales engineers face unique challenges. On one side, customer expectations are increasing in relation to salesperson knowledge, speed of response, breadth and depth of communication, digitalization, and customization of information and product and... Read More
Read MorePick Up the Darn Phone!
As a professional who has been around the block a few times, in both a Sales Engineer and a Project Manager capacity, I struggle when people (co-workers, vendors, clients, etc.) resist using the telephone for what it was... Read More
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