NAASE Blog | Insights and Opportunities for Sales Engineers

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NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

The SE’s Guide to Uncomfortable Questions
Max Lüpertz
April 7, 2026
The SE’s Guide to Uncomfortable Questions
In Sales Engineering, many people, myself included, tend to be a bit too agreeable. And to be fair, that’s usually a good thing....
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The SE’s Guide to Uncomfortable Questions
Turning Solution Capabilities into Business Value: A Framework for Solving Complex Business Problems
Steve Klein
March 28, 2026
Turning Solution Capabilities into Business Value: A Framework for Solving Complex Business Problems
Presales and value professionals sit at the intersection of what technology can do and what customers need to achieve. Yet too often, talented...
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From Reactive Support to Strategic Influence: How Presales Leaders Earn Executive Trust in Complex Deals
Mike Hutchens
February 27, 2026
From Reactive Support to Strategic Influence: How Presales Leaders Earn Executive Trust in Complex Deals
In many organizations, presales is still treated as reactive support. We are invited once the deal is “real.” We are handed a feature checklist....
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No Rip and Replace: Small Shifts Still Drive Success
Fred Copestake
February 19, 2026
No Rip and Replace: Small Shifts Still Drive Success
If you work in sales engineering, you’re used to change: new product releases, integrations, architectures, and acronyms. So when someone talks about “rethinking...
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Sales Engineering 2025 Survey Results
Sergiy Kyrychenko
February 17, 2026
Sales Engineering 2025 Survey Results
A practitioner-led report pairing a community survey with expert commentary from NAASE board members. Sales Engineering Signals 2025 is NAASE’s practitioner-led mini report...
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Clarity Beats Charisma
Dmitri Lee
February 5, 2026
Clarity Beats Charisma
Why the Best Presales Leaders Win After the Meeting Ends Charisma helps you win the room.Clarity is what lets the deal survive after...
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The Secret Weapon in Your Demo Isn’t What You Think
Liza Chubar
January 23, 2026
The Secret Weapon in Your Demo Isn’t What You Think
In the world of sales engineering, we often assume the latest technology or the most elaborate demo environment will wow our audience. But...
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From RFPs to RFIs: What a Shift in Government Buying Signals Means for Sales Engineers
Marc Benton
December 23, 2025
From RFPs to RFIs: What a Shift in Government Buying Signals Means for Sales Engineers
Over the past year, I’ve noticed a subtle but consistent change in how government organizations approach the search for a new learning management...
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