Sales engineering is a specialized field where clients can find technical solutions to drive business growth. Scaling a business can pose significant challenges, such as operational inefficiencies and financial constraints. Business owners who encounter these challenges may have... Read More
Read MoreNorth American Association of Sales Engineers
Blog & Job Postings
NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.
Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).
Thank you for checking out our Blog, and please visit again soon.
Master the art of the demo
(Spanish version at the end of the article) In the competitive world of technical sales, a well-executed demo can be the defining moment that turns a prospect into a customer. As a sales engineer, you are tasked with ... Read More
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Navigating Blurred Boundaries: A Guide for Sales Engineers
In today’s dynamic business environment, sales engineers face unique challenges. On one side, customer expectations are increasing in relation to salesperson knowledge, speed of response, breadth and depth of communication, digitalization, and customization of information and product and... Read More
Read MorePick Up the Darn Phone!
As a professional who has been around the block a few times, in both a Sales Engineer and a Project Manager capacity, I struggle when people (co-workers, vendors, clients, etc.) resist using the telephone for what it was... Read More
Read MoreKey Facets of the Sales Engineer Role in 2027- a Forward-Looking Projection
Dear Members and Colleagues, At the North American Association of Sales Engineers (NAASE), we are excited to share our insights and projections for the Sales Engineer (SE) profession as we look ahead to 2027. While we recognize that... Read More
Read MoreNavigating Lateral Career Movements- Forum Recap
On Thursday, September 19th, the President of NAASE along with 3 of our Advisory Board members gathered and discussed a very key and timely topic- lateral career shifts. In a challenging economy as we have seen over the... Read More
Read MoreThe Pros and Cons of AI Compared to Outsourcing
Businesses today are at a crossroads. With rapid advancements in artificial intelligence (AI), many are rethinking traditional outsourcing strategies. AI promises automation, cost savings, and efficiency, while outsourcing offers a human touch with flexibility. The decision to embrace... Read More
Read MoreSales Engineer as the “Gut Check”
Sales engineers bring a lot of value to the deal, and to their companies. One of the most important is that of the practical “gut check” that is often needed during many bids and potential orders/contracts. Most SE’s... Read More
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