Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Sales Engineer of the Year 2025 is a wrap: what the contest taught us about great Sales Engineers
Sergiy Kyrychenko
October 22, 2025
Sales Engineer of the Year 2025 is a wrap: what the contest taught us about great Sales Engineers
Over the past three months, the NAASE community turned a simple idea, recognizing standout Sales Engineers, into a continent‑wide celebration of the craft....
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Sales Engineer of the Year 2025 is a wrap: what the contest taught us about great Sales Engineers
How NAASE was almost used in a green card scam
Sergiy Kyrychenko
October 10, 2025
How NAASE was almost used in a green card scam
Information only. This is not legal advice. NAASE occasionally gets immigration‑adjacent outreach. Last month, one member needed a membership confirmation for a business...
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Best College Majors for Potential New Sales Engineers
Ken Lambert
September 26, 2025
Best College Majors for Potential New Sales Engineers
If a current high school senior were considering becoming a sales engineer one day (assuming they knew what an SE was), what degree...
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I hope you like the short stories in my new book!
Peter Cohan
September 2, 2025
I hope you like the short stories in my new book!
Introducing… Suspending Disbelief:(5 minutes can save you 5 years or more!) “Ugh – I learned it the hard way. This would have saved...
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Harnessing Profitable Customer Loyalty: A Guide for Sales Engineers
Inna HĂĽessmanns
August 25, 2025
Harnessing Profitable Customer Loyalty: A Guide for Sales Engineers
Loyalty is more than a buzzword; it’s a critical asset that fuels sustainable growth andprofitability. For sales engineers, mastering the art of cultivating...
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The Art of AI Tone Control: Making ChatGPT Sound Human and On‑Brand
Monica Panatta
August 18, 2025
The Art of AI Tone Control: Making ChatGPT Sound Human and On‑Brand
We just ran the NAASE webinar “Workplace AI Rules Every Sales Engineer Must Know.” takeaway for me was not “use AI.” It was...
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Is There Really an RFP Resurgence and Should Sales Engineers Care?
Monica Panatta
July 31, 2025
Is There Really an RFP Resurgence and Should Sales Engineers Care?
In a recent Coffee with Sales Engineers podcast, host Sachin Wadhawan spoke with Ben Hills (CEO of Iris, an RFP automation platform) about...
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Adaptive Selling for Sales Engineers: The Strategic Edge in Today’s Market
Inna HĂĽessmanns
July 14, 2025
Adaptive Selling for Sales Engineers: The Strategic Edge in Today’s Market
Sales engineers operate at the intersection of technical expertise and customer engagement. In a world where buyers are more informed, options are abundant,...
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