North American Association of Sales Engineers

North American Association of Sales Engineers

European Association of Sales Engineers

Blog & Job Postings

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Unlocking the potential of sales engineers through strategic training programs

In the post-pandemic era, industrial companies face a constantly evolving business landscape, where adaptability and efficiency have become prerequisites for survival and success. This challenging environment demands more than ever a strategic approach to sales force management and training. Industrial small and medium-sized enterprises (SMEs), which form the core of emerging markets and contribute significantly… Read More

Letters to a Sales Engineer

SE Michael Edwin has recently created and published several letters directed to sales engineers.  NAASE is glad to repost selected letters- which are some words of advice to new and seasoned technical salespeople.  Which one do you most identify with and agree with?  All these letters are written by NAASE member and CSE Michael Edwin.

President’s Message

Dear Members of the North American Association of Sales Engineers,  It is with immense gratitude and a profound sense of responsibility that I address you in these first few weeks of the new year as the newly appointed president of our esteemed association. After serving on the Advisory Board for many years, I am deeply honored to step up and help lead… Read More

Keys to Effective Client Engagement in Sales Engineering

Sales engineers play a crucial role in bridging the gap between technical intricacies and client needs, ensuring a seamless journey from initial interaction to successful product implementation. This article delves into the key strategies and principles that contribute to fostering meaningful and enduring client relationships in the world of sales engineering. Understanding the Client’s Needs… Read More

Financial Statement Literacy For Sales Engineers

Financial literacy is uncommon because the majority of most companies’ employees don’t know how to read Balance Sheets and Income Statements.  Why is this?  Most instruction about finance pertains to personal concerns such as checking accounts, insurance, mortgages, certificates of deposit, etc.  Balance Sheets and Income Statements are excluded because they are much larger and complex… Read More

Boosting Sales in Industrial SMEs: A Strategic Approach with Porter’s Five Forces

Last June, I had the privilege of participating in a fascinating conference held in the vibrant city of Manchester, UK. As a sales engineer two years into my PhD in Business Administration, I have managed to combine my practical sales experience with dedicated research in areas related to sales, marketing and sales team management. During… Read More

Expert Job-Related Advice for Certified Sales Engineers

As you may already be aware, certified sales engineers occupy a vital and influential position within the sales landscape. They serve as the crucial link between intricate technical knowledge and the art of implementing effective sales strategies. If you’re a certified sales engineer, you have a unique skill set. In essence, you’re able to effectively… Read More


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