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Sales Engineers across industries

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Welcome to NAASE

The North American Association of Sales Engineers (NAASE) is a professional community committed to advancing the role, visibility, and impact of sales engineers and technical sales professionals across North America.

Our diverse membership includes sales engineers, solution consultants, and technical sales representatives from industries like IT, manufacturing, construction, software, and telecommunications.

Sales engineering is essential in bridging technical solutions and customer needs, driving innovation, and helping businesses stay competitive. Through certification programs, networking events, and industry insights, we empower members to excel in their careers.

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04/23/2025, 11:00 am
Webinar

How to Become the Sales Engineer Everyone Trusts

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06/30/2025
CONTEST
Sales Engineer of the Year 2025 is near, the details will be announced soon!

Become a Member

Join the network of skilled professionals and take your sales engineering career to new heights. Get exclusive resources, expert insights, networking opportunities, and the recognition you deserve within the industry.

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Our blog

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Uncategorized
How Sales Engineers Can Unlock Growth by Mastering Customer Jobs and Resonating Value Propositions
Inna Hüessmanns
May 4, 2025
How Sales Engineers Can Unlock Growth by Mastering Customer Jobs and Resonating Value Propositions
Every year, thousands of new products enter the market, yet over 90% fail despite heavy marketing investments. The key reason? Companies often miss...
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Uncategorized
Why are there no 23-Year-Old Sales Engineers?
Ken Lambert
April 20, 2025
Why are there no 23-Year-Old Sales Engineers?
I have seen some posts and questions and a bit of ongoing frustration from people that recently graduated from college, but just cannot...
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Uncategorized
What Muay Thai Taught Me About Rejection
Chris Romulo
April 17, 2025
What Muay Thai Taught Me About Rejection
Picture this: I’m walking into a packed arena in New York City, undefeated, headlining the main event as a professional Muay Thai fighter....
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Certified Sales Engineer

Enhance your credibility and professional impact by becoming a Certified Sales Engineer (CSE). The certification validates your technical proficiency, sales expertise, and ability to effectively bridge customer needs with innovative solutions, distinguishing you as a trusted expert.

Take the next step toward professional excellence by earning your CSE designation—recognized by employers and peers alike for demonstrating your commitment to continuous growth and excellence in technical sales.

Get Certified

NAASE events

View all
04/23/2025, 11:00 am - CST, CST
Webinar
How to Become the Sales Engineer Everyone Trusts
Join NAASE and our special guest, Sachin Wadhawan, author of Trust Your SE, for an interactive conversation tailored specifically for Sales Engineers focused...
Diana Diaco Cervantes
Sachin Wadhawan
Diana Diaco Cervantes Sachin Wadhawan
Your resume in 2005: what works and what doesn’t
02/27/2025, 11:00 am
Watch video
Sales Engineering Insights 2025: Job Trends, AI, and the Future of SE
12/03/2024
Navigating Change: Adapting Skills for New Industries and Mastering Lateral Movement Within Your Company
09/19/2024

Let’s Connect on LinkedIn

Join our growing community of Sales Engineers and Technical Sales Professionals on LinkedIn. Get the latest insights, industry trends, and exclusive networking opportunities!

Follow the NAASE Company Page

Did you know?

Our leadership page has 22,000+ subscribers! While our main content is on the company page, this legacy account still connects thousands of Sales Engineers.

Check it out here

Trusted by Professionals,
Featured by Experts

The U.S. government, leading job platforms, and academic institutions recognize NAASE as a key organization in Sales Engineering. From being listed by the Bureau of Labor Statistics to being featured on Indeed, Crunchbase, and university programs, we are part of the professional landscape shaping the future of technical sales.

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Answers to Popular Questions

Sales engineering is a dynamic and evolving field, and we've compiled answers to the most frequently asked questions. Whether you're exploring career opportunities, looking to sharpen your skills, or seeking insights into industry trends, this section provides valuable information to guide you.

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What are the key responsibilities of a sales engineers?

Sales Engineers present technical products, collaborate with teams to meet customer needs, and support sales efforts. They ensure product quality, solve issues, and recommend improvements.

What is NAASE, and how can it benefit my career?

NAASE (North American Association of Sales Engineers) provides networking, professional development, and the CSE certification to boost career growth.

What are the different titles used for Sales Engineers, and how do they differ?

Common sales engineering titles include Solutions Engineer and Solutions Consultant, focusing on technical solutions and consultative approaches. Presales Consultant and Technical Sales Consultant specialize in pre-sales activities. More technical roles include Solutions Architect, which designs complex solutions, Field Engineer, which involves hands-on work, and Application Consultant, which focuses on specific software. Emerging roles like Value Engineer emphasize financial impact and ROI analysis.

What is the difference between a tech sales rep and a sales engineer?

A tech sales rep focuses on selling products, while a sales engineer combines technical expertise with sales skills to tailor solutions and provide post-sales support.

How much do sales engineers make?

In 2025, U.S. sales engineers typically earn a total median compensation of about $120K–$125K. Base salaries generally range from $90K–$100K, with performance bonuses and commissions often increasing overall pay.