The North American Association of Sales Engineers (NAASE) is a group of professional and dedicated sales engineers/ technical sales representatives/ solution consultants from a wide range of industries. We help run the technical engine of the broader economy.
We aim to foster a base of Certified Sales Engineers across North America, enable them to connect with one another, and actively promote the profession while serving organizations through reducing the uncertainty of new hires.
–by Raja Tamilarasan A few years ago, I decided to take a leap of faith into what at that time looked like a very challenging and drastic career move to take on a #SalesEngineering opportunity. I knew very little about sales back then and I ventured in with plenty of questions. What will my compensation… Read More
(by John Cook/ Consensus) Overview When we talk about selling technology, and especially when we talk about selling SaaS, we are really talking about selling disruption. No matter how easy your tool or platform is to implement, you are changing the way your customers operate (hopefully for the better). Because this disruption impacts various areas… Read More
(by Sania Salman) With the advancement and continuous innovations in the field of science and technology, new product inventions and machines are always being developed. This augmentation of technology requires not only its accessibility but also its understanding and knowledge to make it more convenient for the usage of targeted audiences. People want machines to… Read More