Welcome to Your Community!

We connect and empower Sales Engineers across industries

Our organization strives to advance the careers of Sales Engineers and Technical Sales Representatives through connection, shared experiences, and certification.

WHO WE ARE

The North American Association of Sales Engineers (NAASE) is a group of professional and dedicated sales engineers/ technical sales representatives/ solution consultants from a wide range of industries. We help run the technical engine of the broader economy.

OUR MISSION

We aim to foster a base of Certified Sales Engineers across North America, enable them to connect with one another, and actively promote the profession while serving organizations through reducing the uncertainty of new hires.

BECOME A NAASE MEMBER

We welcome you to become a part of the Association and enjoy all the membership benefits.

AS SEEN IN

WHAT PEOPLE SAY

“The CSE designation vouches for my years of experience in Technical Field Sales and helps me stand out from my peers.”

Rating: 5 out of 5.

CERTIFIED SALES ENGINEER (CSE)

Become a recognized leader in technical sales, via NAASE’s copyrighted “CSE” designation.

BLOG


How Many Software Firms can the Economy Support?

In my daily and weekly perusal around the internet in general, and especially on LinkedIn, I am amazed at just how many software companies exist.  Some are US-based, but of course many are not.  We are in a global marketplace and generally a software developed and sold out of India, or Belarus etc, can function… Read More

What is Reverse Marketing?

(the following article is courtesy of Above The Standard)Reverse marketing is a form of marketing that utilizes people who are trying to sell and/ormarket their product and/or service to you.Best Results with Reverse Marketing? Lead with Questions. Get permission from the person (permission marketing).Three Things SHALL Happen (from the person who is contacting you)• Not… Read More

“High-Pressure” Sales Tactics – For Better or Worse

Throughout my career I have attended several generic sales trainings- which often could be deemed “high-pressure” sales tactics.  Most were a long time ago, and they crossed industry boundaries. For a short time I also was the sales and telemarketing manager for a small company, with a small team of telemarketers under my supervision.  Think… Read More

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