The North American Association of Sales Engineers (NAASE) is a group of professional and dedicated sales engineers/ technical sales representatives/ solution consultants from a wide range of industries. We help run the technical engine of the broader economy.
We aim to foster a base of Certified Sales Engineers across North America, enable them to connect with one another, and actively promote the profession while serving organizations through reducing the uncertainty of new hires.
(by Freddy Mangum) Technical sales professionals are the unsung heroes of technology sales. Without them, high-tech sales don’t happen. But despite their critical role, technical sales professionals have to make do with fragmented tooling — Excel, PowerPoint, Word and general-purpose CRMs — and fight for more training to refine both their technical and sales skills…. Read More
(by Roger McNamara) One of my Sister-in Laws has a great personality, she is very comfortable engaging people in conversation with a very pleasant demeanor. She is intelligent and articulate and conversant in many different subjects. For years I have been telling her that she should be in sales. While it might be out of… Read More
Here at the North American Association of Sales Engineers, we are honored to have a great Advisory Board involved, to help us steer the way in 2021 and beyond! In addition to President Ken Lambert and VP/GM Matt Mahoney, this group of volunteers and industry professionals are part of what makes NAASE unique. We strive… Read More