The North American Association of Sales Engineers (NAASE) is a group of professional and dedicated sales engineers/ technical sales representatives/ solution consultants from a wide range of industries. We help run the technical engine of the broader economy.
We aim to foster a base of Certified Sales Engineers across North America, enable them to connect with one another, and actively promote the profession while serving organizations through reducing the uncertainty of new hires.
In my daily and weekly perusal around the internet in general, and especially on LinkedIn, I am amazed at just how many software companies exist. Some are US-based, but of course many are not. We are in a global marketplace and generally a software developed and sold out of India, or Belarus etc, can function… Read More
(the following article is courtesy of Above The Standard)Reverse marketing is a form of marketing that utilizes people who are trying to sell and/ormarket their product and/or service to you.Best Results with Reverse Marketing? Lead with Questions. Get permission from the person (permission marketing).Three Things SHALL Happen (from the person who is contacting you)• Not… Read More
Throughout my career I have attended several generic sales trainings- which often could be deemed “high-pressure” sales tactics. Most were a long time ago, and they crossed industry boundaries. For a short time I also was the sales and telemarketing manager for a small company, with a small team of telemarketers under my supervision. Think… Read More