Welcome to Your Community!

We connect and empower Sales Engineers across industries

Our organization strives to advance the careers of Sales Engineers and Technical Sales Representatives through connection, shared experiences, and certification.

WHO WE ARE

The North American Association of Sales Engineers (NAASE) is a group of professional and dedicated sales engineers/ technical sales representatives/ solution consultants from a wide range of industries. We help run the technical engine of the broader economy.

OUR MISSION

We aim to foster a base of Certified Sales Engineers across North America, enable them to connect with one another, and actively promote the profession while serving organizations through reducing the uncertainty of new hires.

WE THE SALES ENGINEERS PODCAST WILL HOST NAASE ON APRIL 15, 2021 !!!

Celebration starts on Monday, April 12, 2021 through end of day on Friday, April 16, 2021

We The Sales Engineers Podcast Celebration

$45.00

BECOME A NAASE MEMBER

We welcome you to become a part of the Association and enjoy all the membership benefits.

AS SEEN IN

WHAT PEOPLE SAY

“The CSE designation vouches for my years of experience in Technical Field Sales and helps me stand out from my peers.”

Rating: 5 out of 5.

CERTIFIED SALES ENGINEER (CSE)

Become a recognized leader in technical sales, via NAASE’s copyrighted “CSE” designation.

BLOG


What is the Future of Technical Sales?

(by Sania Salman) With the advancement and continuous innovations in the field of science and technology, new product inventions and machines are always being developed. This augmentation of technology requires not only its accessibility but also its understanding and knowledge to make it more convenient for the usage of targeted audiences. People want machines to… Read More

Technical Sales Managers: To Get A Seat At The C-Suite Table, Show How Data Can Deliver Value

(By Freddy Jose Mangum) A guide for technical sales solution architects, sales engineers, system engineers and presales managers that increases their visibility and impact in driving top-line revenue and improving margin  Throughout my career I have been blessed to see some amazing technical sales leaders in action. And most recently in my role at Hub,… Read More

Leveraging Strategy to Improve B2B Sales

by Dean de Jongh, CEO at Kamelian Tech High-value B2B deals seldomly follow a linear path and often take unexpected routes to close. Account-based marketing is proving to be a successful approach to B2B sales. B2B sales happen in changing environments which, regrettably, are now regularly turbulent with the Covid-19 pandemic. ‘Winging it’ or simply… Read More

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