The North American Association of Sales Engineers (NAASE) is a group of professional and dedicated sales engineers/ technical sales representatives/ solution consultants from a wide range of industries. We help run the technical engine of the broader economy.
We aim to foster a base of Certified Sales Engineers across North America, enable them to connect with one another, and actively promote the profession while serving organizations through reducing the uncertainty of new hires.
(by Sania Salman) With the advancement and continuous innovations in the field of science and technology, new product inventions and machines are always being developed. This augmentation of technology requires not only its accessibility but also its understanding and knowledge to make it more convenient for the usage of targeted audiences. People want machines to… Read More
(By Freddy Jose Mangum) A guide for technical sales solution architects, sales engineers, system engineers and presales managers that increases their visibility and impact in driving top-line revenue and improving margin Throughout my career I have been blessed to see some amazing technical sales leaders in action. And most recently in my role at Hub,… Read More
by Dean de Jongh, CEO at Kamelian Tech High-value B2B deals seldomly follow a linear path and often take unexpected routes to close. Account-based marketing is proving to be a successful approach to B2B sales. B2B sales happen in changing environments which, regrettably, are now regularly turbulent with the Covid-19 pandemic. ‘Winging it’ or simply… Read More