Articles by Bernie Doyle | NAASE Insights and Expertise

Bernie Doyle

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Business Acumen
What’s the Ideal Win Rate, and Does it Even Matter?
Bernie Doyle
March 9, 2021
What’s the Ideal Win Rate, and Does it Even Matter?
A sales leader recently asked me this: What is the ideal Win Close Rate for a B2B company? I couldn’t answer—for a couple...
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