Articles by Pedro Salcedo | NAASE Insights and Expertise

Pedro Salcedo

Business Acumen Customer Engagement

Pedro Salcedo is a Mechanical Engineer with expertise in oil and gas, manufacturing, and strategic sales sourcing. Currently, he is the Technical Sales Manager at PEC Laser, a Houston, Texas-based precision metal fabrication company.

Pedro Salcedoʼs posts

Business Acumen

Beyond the Brochure: Reengineering the Marketing Budget for High-Value B2B Growth

Pedro Salcedo

May 4, 2026

Beyond the Brochure: Reengineering the Marketing Budget for High-Value B2B Growth

In high-volume industrial manufacturing and specialized B2B sectors, traditional marketing channels, trade show sponsorships, print advertising, and digital campaigns often yield diminishing returns....

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