Articles by Mike Hutchens | NAASE Insights and Expertise

Mike Hutchens

Mike Hutchensʼs posts

Demo Skills
From Reactive Support to Strategic Influence: How Presales Leaders Earn Executive Trust in Complex Deals
Mike Hutchens
February 27, 2026
From Reactive Support to Strategic Influence: How Presales Leaders Earn Executive Trust in Complex Deals
In many organizations, presales is still treated as reactive support. We are invited once the deal is “real.” We are handed a feature checklist....
Read more

Want more Sales Engineering content?

Get the best NAASE thinking each month: new articles, sharp perspectives, and exclusive insights.

Join Free