Sachin Wadhawan

Customer Engagement Presales Leadership Sales Methods

Sachin Wadhawan, like many others, stumbled into a sales engineering role and discovered a profession that felt like his true calling. He has dedicated the past 2 decades to building and growing high-performing sales engineering teams while raising awareness of the significant influence and impact this profession has on a company’s success. In his recently published book, Trust Your SE, Sachin explains, Sales Engineering is about more than just technical skills, it’s about building trust with your prospects, customers, and internal stakeholders. Sales Engineering is a growing field with endless opportunities. Whether you’re coming from a technical background or transitioning from another role, Trust Your SE will give you the tools and confidence to succeed.

Sachin Wadhawanʼs posts

Research Business Acumen SE Strategy

What Is the Sales Engineer’s Real Product?

Among the 141 included respondents, Trust was the most common answer, selected by 39.0%. Technical knowledge followed at 24.8%, while Customer outcomes (18.4%)...

August 13, 2026

Perspective Employer’s guide Human resources SE Strategy

SE Level Mix is a Planning Range, Not a Rule

There is no single universal benchmark for SE level mix. Based on input from NAASE registered coaches and advisory board members, the right...

April 21, 2026

Survey Expert Interviews Presales Leadership Sales AI Tech Trends

Sales Engineering 2025 Survey Results

Sales Engineering Signals 2025 is NAASE’s practitioner-led mini report on how Sales Engineering teams are staffed, measured, and evolving. It pairs a short...

February 17, 2026

Research Business Acumen Sales Methods

Is There Really an RFP Resurgence and Should Sales Engineers Care?

In a recent Coffee with Sales Engineers podcast, host Sachin Wadhawan spoke with Ben Hills (CEO of Iris, an RFP automation platform) about the state...

July 31, 2025

Customer Engagement

The Power of Sales Engineering: Why Trusting Your SE is the Key to Bigger, Better, and Faster Deals

Sachin Wadhawan

February 17, 2025

The Power of Sales Engineering: Why Trusting Your SE is the Key to Bigger, Better, and Faster Deals

In today’s complex and rapidly evolving technology landscape, businesses face increasing challenges in navigating sales cycles, understanding technical solutions, and making informed buying...

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