Natasja Bax

Natasja Bax is the founder of The DemoScene and a leading expert in demo effectiveness with more than 20 years of experience helping software companies turn demos into powerful sales tools that convert. She is also the EMEA leader and a certified partner for Great Demo! and Doing Discovery methodologies.

Before founding The DemoScene, Natasja spent more than a decade at SAP as a Solution Architect. That hands-on presales experience gives her a deep understanding of the challenges technical sales professionals face and how to help them succeed.