Max Lüpertz

Max Lüpertz has been working in complex enterprise software sales for over 15 years, across sales, Solution Engineering, and leadership roles. During that time, he has made just about every mistake you can think of, and now uses those experiences to help others avoid them.

Today, Max runs Presales Rockstars, where he helps sales and solution engineering teams improve how they run discovery, deliver demos, and communicate value in customer conversations. His work focuses on practical, actionable demo habits that can be applied immediately, while also helping SE organizations step into a bigger role as a true competitive advantage in complex sales. Because in the end, people don’t buy software. They buy from people. And it’s often the SE who makes the difference.