Articles by Edson Zogbi | NAASE Insights and Expertise

Edson Zogbi

Edson Zogbi is the author of influential books on innovation and creativity. His notable works include Innovation Management: How to Turn Creative Ideas into Viable Products and Services (Google Play, Amazon) and Creativity: Innovative Behavior within Your Comfort Zone (

Edson Zogbi is the author of influential books on innovation and creativity. His notable works include Innovation Management: How to Turn Creative Ideas into Viable Products and Services (Google Play, Amazon) and Creativity: Innovative Behavior within Your Comfort Zone (Google Play, Amazon).

Edson Zogbiʼs posts

Professional Development
Creating Innovation using Filters
Edson Zogbi
November 4, 2020
Creating Innovation using Filters
If we had to choose the best way to study, inform ourselves, make decisions, feed our tastes, be innovative and creative, live with...
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