Articles by Jackie Arellano | NAASE Insights and Expertise

Jackie Arellano

Jackie Arellanoʼs posts

Industry Verticals
Implementing Smart Tourism: The Role of Sales Engineers in Travel Tech
Jackie Arellano
July 9, 2024
Implementing Smart Tourism: The Role of Sales Engineers in Travel Tech
Imagine checking into your hotel with just your smartphone, bypassing the front desk, or receiving personalized dining recommendations in a new city. In...
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Communication Skills
Bridging the Gap: How Sales Engineers Can Enhance Brand Perception
Jackie Arellano
June 6, 2024
Bridging the Gap: How Sales Engineers Can Enhance Brand Perception
Strong brand perception is crucial for business success. A positive brand image attracts top talent, fosters trust with customers, and opens doors to...
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Sales Engineer of the Year 2026 Award

Nominations are open. This year’s recognition goes beyond a single winner, with three additional Question Awards. Take part yourself or put a colleague forward.

NOMINATE NOW