Articles by Diana Diaco Cervantes | NAASE Insights and Expertise

Diana Diaco Cervantes

Diana Diaco Cervantesʼs posts

Research Business Acumen SE Strategy
What Is the Sales Engineer’s Real Product?
Among the 141 included respondents, Trust was the most common answer, selected by 39.0%. Technical knowledge followed at 24.8%, while Customer outcomes (18.4%)...
August 13, 2026
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Perspective Employer’s guide Human resources SE Strategy
SE Level Mix is a Planning Range, Not a Rule
There is no single universal benchmark for SE level mix. Based on input from NAASE registered coaches and advisory board members, the right...
April 21, 2026
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Survey Expert Interviews Presales Leadership Sales AI Tech Trends
Sales Engineering 2025 Survey Results
Sales Engineering Signals 2025 is NAASE’s practitioner-led mini report on how Sales Engineering teams are staffed, measured, and evolving. It pairs a short...
February 17, 2026
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Research Business Acumen Customer Engagement
Sales Engineering Pressure Points: What Practitioners Are Facing Today
We asked the NAASE community a simple question: “What is the biggest challenge for Sales Engineers right now?”, and offered 4 answer options.The...
November 20, 2025
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