Articles by Ryan Bivinetto | NAASE Insights and Expertise

Ryan Bivinetto

Ryan Bivinettoʼs posts

Research Business Acumen SE Strategy
What Is the Sales Engineer’s Real Product?
Among the 141 included respondents, Trust was the most common answer, selected by 39.0%. Technical knowledge followed at 24.8%, while Customer outcomes (18.4%)...
August 13, 2026
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Perspective Presales Leadership Professional Development
How Sales Engineers Turn Expertise into Repeatable Impact
Sales Engineering expertise is often most visible in the moment: the right discovery question, a sharper demo narrative, a risk caught before it...
July 22, 2026
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Perspective Employer’s guide Human resources SE Strategy
SE Level Mix is a Planning Range, Not a Rule
There is no single universal benchmark for SE level mix. Based on input from NAASE registered coaches and advisory board members, the right...
April 21, 2026
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Survey Expert Interviews Presales Leadership Sales AI Tech Trends
Sales Engineering 2025 Survey Results
Sales Engineering Signals 2025 is NAASE’s practitioner-led mini report on how Sales Engineering teams are staffed, measured, and evolving. It pairs a short...
February 17, 2026
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