Articles by Dean de Jongh | NAASE Insights and Expertise

Dean de Jongh

Dean de Jonghʼs posts

Business Acumen
Leveraging Strategy to Improve B2B Sales
Dean de Jongh
March 24, 2021
Leveraging Strategy to Improve B2B Sales
High-value B2B deals seldomly follow a linear path and often take unexpected routes to close. Account-based marketing is proving to be a successful approach...
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Professional Development
Game plans are not a game
Dean de Jongh
February 18, 2021
Game plans are not a game
Why bother with strategy? You may have played the sales and key-account game over and over. We’re going through major shifts due to...
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