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Luis Armando Vasquez Ruiz

Luis Armando Vasquez Ruiz

Business Acumen Career Paths Communication Skills Demo Skills Expert Interviews Industry Verticals Presales Leadership Professional Development Sales Methods

Luis Armando lives in Guadalajara, Jalisco, Mexico and has over 7 years of industrial technical sales experience specializing in material handling solutions and over 15 years of general sales experience. Luis is the NAASE Ambassador for Mexico. During his career, he has trained and developed sales engineers in Mexico. He is currently enrolled in a PhD program where he is conducting research focused on the soft skills needed for sales engineers. He has also specialized in mentoring and training other sales engineers.

Luis Armando Vasquez Ruizʼs posts

Research Business Acumen SE Strategy
What Is the Sales Engineer’s Real Product?
Among the 141 included respondents, Trust was the most common answer, selected by 39.0%. Technical knowledge followed at 24.8%, while Customer outcomes (18.4%)...
August 13, 2026
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Survey Expert Interviews Presales Leadership Sales AI Tech Trends
Sales Engineering 2025 Survey Results
Sales Engineering Signals 2025 is NAASE’s practitioner-led mini report on how Sales Engineering teams are staffed, measured, and evolving. It pairs a short...
February 17, 2026
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Demo Skills
Master the art of the demo
Luis Armando Vasquez Ruiz
November 19, 2024
Master the art of the demo
(Spanish version at the end of the article) In the competitive world of technical sales, a well-executed demo can be the defining moment...
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Presales Leadership
Unlocking the potential of sales engineers through strategic training programs
Luis Armando Vasquez Ruiz
May 13, 2024
Unlocking the potential of sales engineers through strategic training programs
(Spanish version at the end of the article) In the post-pandemic era, industrial companies face a constantly evolving business landscape, where adaptability and...
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Business Acumen
Boosting Sales in Industrial SMEs: A Strategic Approach with Porter’s Five Forces
Luis Armando Vasquez Ruiz
August 20, 2023
Boosting Sales in Industrial SMEs: A Strategic Approach with Porter’s Five Forces
(Spanish version at the end of the article) Last June, I had the privilege of participating in a fascinating conference held in the...
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Communication Skills
Key skills for sales engineers to leverage T-MEC and nearshoring
Luis Armando Vasquez Ruiz
February 21, 2023
Key skills for sales engineers to leverage T-MEC and nearshoring
In recent years, the phenomenon of nearshoring has gained momentum in Mexico, which has significant implications for the United States in terms of...
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Career Paths
Getting to Know NAASE Mexican Market Ambassador Luis Armando Vasquez
Luis Armando Vasquez Ruiz
September 23, 2022
Getting to Know NAASE Mexican Market Ambassador Luis Armando Vasquez
Luis, you are a freelance Technical Sales Copywriter and Marketing Strategist, and also a full-time Sales Engineer at Logistic Trade Company where you...
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