John Care

John Care is the author and managing director of Mastering Technical Sales. His company is dedicated to serving the professional skills needs of Sales Engineers around the globe. Known as the “Godfather of Sales Engineering,” John has over 30 years of experience in the industry, and his books are an integral part of new hire development at many technology companies. He recruited and developed world-class SE team at companies such as Oracle, Sybase, CA, Nortel, Business Objects, and HP throughout the course of his career. He has also spent time as a quote-carrying salesperson and as a senior IT executive, listening to vendors trying to sell him their “solutions”.

John specializes in mentoring and approaching current and potential future SE leaders interested in switching on their RADAR – to Recruit, Attract, Develop, Advance, and Retain the best teams of SEs in the world.