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Ken Lambert

Ken Lambert

Business Acumen Career Paths Communication Skills Customer Engagement Expert Interviews Job Market Marketing Alignment Presales Leadership Professional Development Sales Methods Soft Skills Tech Trends

Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience in the industry, he has played a key role in bridging the gap between technical expertise and client success.

Starting as a sales representative and advancing into leadership roles, Ken has built a career focused on technical sales, product training, and business development. His extensive background in construction specifications and sales strategy has equipped him with the skills to mentor professionals and drive industry-wide improvements. As Vice President of NAASE, he continues to advocate for the professional growth of sales engineers.

Ken Lambertʼs posts

Career Paths
Why are there no 23-Year-Old Sales Engineers?
Ken Lambert
April 20, 2025
Why are there no 23-Year-Old Sales Engineers?
I have seen some posts and questions and a bit of ongoing frustration from people that recently graduated from college, but just cannot...
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Communication Skills
Tough Conversations in Technical Sales
Ken Lambert
February 10, 2025
Tough Conversations in Technical Sales
There are plenty of tough conversations in technical sales & sales engineering. The most successful professionals in these fields have learned how to...
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Communication Skills
Pick Up the Darn Phone!
Ken Lambert
October 31, 2024
Pick Up the Darn Phone!
As a professional who has been around the block a few times, in both a Sales Engineer and a Project Manager capacity, I...
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Presales Leadership
Navigating Lateral Career Movements-  Forum Recap
Ken Lambert
October 22, 2024
Navigating Lateral Career Movements-  Forum Recap
On Thursday, September 19th, the President of NAASE along with 3 of our Advisory Board members gathered and discussed a very key and...
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Business Acumen
Sales Engineer as the “Gut Check”
Ken Lambert
August 20, 2024
Sales Engineer as the “Gut Check”
Sales engineers bring a lot of value to the deal, and to their companies. One of the most important is that of the...
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Business Acumen
The True Worth of a Sales Engineer- as a Business Consultant
Ken Lambert
February 18, 2024
The True Worth of a Sales Engineer- as a Business Consultant
Sales engineers (and similar titles like “Solutions Consultants”) are often viewed as a trusted advisor, and in many ways work much like a...
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Business Acumen
B2B / Tech Sales / Sales Engineering:  Taking a Look from the Procurement Side
Ken Lambert
November 2, 2023
B2B / Tech Sales / Sales Engineering:  Taking a Look from the Procurement Side
If you are in B2B within a SE or presales role, it is smart to consider what is happening on the “other side”...
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Business Acumen
Financial Statement Literacy For Sales Engineers
Ken Lambert
July 12, 2023
Financial Statement Literacy For Sales Engineers
Financial literacy is uncommon because the majority of most companies’ employees don’t know how to read Balance Sheets and Income Statements. Why is...
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