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Ken Lambert

Ken Lambert

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Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience in the industry, he has played a key role in bridging the gap between technical expertise and client success.

Starting as a sales representative...

Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience in the industry, he has played a key role in bridging the gap between technical expertise and client success.

Starting as a sales representative and advancing into leadership roles, Ken has built a career focused on technical sales, product training, and business development. His extensive background in construction specifications and sales strategy has equipped him with the skills to mentor professionals and drive industry-wide improvements. As Vice President of NAASE, he continues to advocate for the professional growth of sales engineers.

Ken LambertŹ¼s posts

Uncategorized
Why are there no 23-Year-Old Sales Engineers?
Ken Lambert
April 20, 2025
Why are there no 23-Year-Old Sales Engineers?
I have seen some posts and questions and a bit of ongoing frustration from people that recently graduated from college, but just cannot...
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Se tactics
Tough Conversations in Technical Sales
Ken Lambert
February 10, 2025
Tough Conversations in Technical Sales
There are plenty of tough conversations in technical sales & sales engineering. The most successful professionals in these fields have learned how to...
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Blog
Pick Up the Darn Phone!
Ken Lambert
October 31, 2024
Pick Up the Darn Phone!
As a professional who has been around the block a few times, in both a Sales Engineer and a Project Manager capacity, I...
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Blog
Navigating Lateral Career Movements-Ā  Forum Recap
Ken Lambert
October 22, 2024
Navigating Lateral Career Movements-Ā  Forum Recap
On Thursday, September 19th, the President of NAASE along with 3 of our Advisory Board members gathered and discussed a very key and...
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Sales 101
Sales Engineer as the ā€œGut Checkā€
Ken Lambert
August 20, 2024
Sales Engineer as the ā€œGut Checkā€
Sales engineers bring a lot of value to the deal, and to their companies. One of the most important is that of the...
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Blog
The True Worth of a Sales Engineer- as a Business Consultant
Ken Lambert
February 18, 2024
The True Worth of a Sales Engineer- as a Business Consultant
Sales engineers (and similar titles like ā€œSolutions Consultantsā€) are often viewed as a trusted advisor, and in many ways work much like a...
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Blog
B2B / Tech Sales / Sales Engineering:Ā  Taking a Look from the Procurement Side
Ken Lambert
November 2, 2023
B2B / Tech Sales / Sales Engineering:Ā  Taking a Look from the Procurement Side
If you are in B2B within a SE or presales role, it is smart to consider what is happening on the ā€œother sideā€...
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