Ken Lambert

Business Acumen Career Paths Communication Skills Customer Engagement Expert Interviews Job Market Marketing Alignment Presales Leadership Professional Development Sales Methods Soft Skills Tech Trends

Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience in the industry, he has played a key role in bridging the gap between technical expertise and client success.

Starting as a sales representative and advancing into leadership roles, Ken has built a career focused on technical sales, product training, and business development. His extensive background in construction specifications and sales strategy has equipped him with the skills to mentor professionals and drive industry-wide improvements. As Vice President of NAASE, he continues to advocate for the professional growth of sales engineers.

Ken Lambertʼs posts

Career Paths

Does the Word “Sales” Keep Good Engineers Out of Sales Engineering?

Ken Lambert

September 15, 2026

Does the Word “Sales” Keep Good Engineers Out of Sales Engineering?

Many technical professionals are shifting careers and becoming sales engineers. In this article, we will use the title “sales engineer,” although the name...

Perspective Employer’s guide Human resources SE Strategy

SE Level Mix is a Planning Range, Not a Rule

There is no single universal benchmark for SE level mix. Based on input from NAASE registered coaches and advisory board members, the right...

April 21, 2026

Survey Expert Interviews Presales Leadership Sales AI Tech Trends

Sales Engineering 2025 Survey Results

Sales Engineering Signals 2025 is NAASE’s practitioner-led mini report on how Sales Engineering teams are staffed, measured, and evolving. It pairs a short...

February 17, 2026

Survey Career Paths Professional Development

Best College Majors for Potential New Sales Engineers

If a current high school senior were considering becoming a sales engineer one day (assuming they knew what an SE was), what degree...

September 26, 2025

Career Paths

Why are there no 23-Year-Old Sales Engineers?

Ken Lambert

April 20, 2025

Why are there no 23-Year-Old Sales Engineers?

I have seen some posts and questions and a bit of ongoing frustration from people that recently graduated from college, but just cannot...

Communication Skills

Ken Lambert

February 10, 2025

Tough Conversations in Technical Sales

There are plenty of tough conversations in technical sales & sales engineering. The most successful professionals in these fields have learned how to...

Communication Skills