Articles by Ken Lambert | NAASE Insights and Expertise

Ken Lambert

Ken Lambertʼs posts

Professional Development
Key Insights on the “Trusted Advisor” Sales Engineer
Ken Lambert
June 14, 2022
Key Insights on the “Trusted Advisor” Sales Engineer
Recently NAASE hosted a Members-Only ZOOM Forum with noted SE speaker and consultant, John Care. (For members who might have missed it, please...
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Communication Skills
Does Spelling Still Matter in 2022?
Ken Lambert
March 3, 2022
Does Spelling Still Matter in 2022?
A few days ago I noticed a post on LinkedIn by a professional there, insinuating that spelling is not a big deal, and...
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Communication Skills
The Business Conundrum of Vibrant and Regular Content Creation
Ken Lambert
November 12, 2021
The Business Conundrum of Vibrant and Regular Content Creation
It’s clear to most people, and certainly evident on LinkedIn, that “content is king”. For marketing, sales, and business development, it is typically...
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Job Market
The Math Proves It: Sales Engineers are Hard to Find and Hire
Ken Lambert
May 11, 2021
The Math Proves It: Sales Engineers are Hard to Find and Hire
HR Directors and Sales Managers are realizing a few tough facts right about now: Many companies are now beginning or expanding their sales...
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Business Acumen
Guerrilla Marketing for B2B
Ken Lambert
February 7, 2021
Guerrilla Marketing for B2B
“Guerrilla marketing” as a term and technique has been around for a long time, but typically it is associated with B2C endeavors. However,...
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Business Acumen
Is B2B Purchasing Overly Cumbersome and Inefficient?
Ken Lambert
January 30, 2021
Is B2B Purchasing Overly Cumbersome and Inefficient?
This topic, and lament, is nothing new- but it does appear that over the past several years things have gotten even more convoluted. ...
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Sales Methods
“High-Pressure” Sales Tactics – For Better or Worse
Ken Lambert
January 19, 2021
“High-Pressure” Sales Tactics – For Better or Worse
Throughout my career I have attended several generic sales trainings- which often could be deemed “high-pressure” sales tactics. Most were a long time...
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Business Acumen
How Many Software Firms can the Economy Support?
Ken Lambert
January 9, 2021
How Many Software Firms can the Economy Support?
In my daily and weekly perusal around the internet in general, and especially on LinkedIn, I am amazed at just how many software...
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