Ken Lambert

Business Acumen Career Paths Communication Skills Customer Engagement Expert Interviews Job Market Marketing Alignment Presales Leadership Professional Development Sales Methods Soft Skills Tech Trends

Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience in the industry, he has played a key role in bridging the gap between technical expertise and client success.

Starting as a sales representative and advancing into leadership roles, Ken has built a career focused on technical sales, product training, and business development. His extensive background in construction specifications and sales strategy has equipped him with the skills to mentor professionals and drive industry-wide improvements. As Vice President of NAASE, he continues to advocate for the professional growth of sales engineers.

Ken Lambertʼs posts

Communication Skills

The Business Conundrum of Vibrant and Regular Content Creation

Ken Lambert

November 12, 2021

The Business Conundrum of Vibrant and Regular Content Creation

It’s clear to most people, and certainly evident on LinkedIn, that “content is king”. For marketing, sales, and business development, it is typically...

Business Acumen

Value of a 3rd Party General Competitor Analysis

Ken Lambert

July 16, 2021

Value of a 3rd Party General Competitor Analysis

Businesses, and all kinds of organizations including associations, can often get stuck by looking at their business and the overall market through their...

Job Market

The Math Proves It: Sales Engineers are Hard to Find and Hire

Ken Lambert

May 11, 2021

The Math Proves It: Sales Engineers are Hard to Find and Hire

HR Directors and Sales Managers are realizing a few tough facts right about now: Many companies are now beginning or expanding their sales...

Business Acumen

Ken Lambert

February 7, 2021

Guerrilla Marketing for B2B

“Guerrilla marketing” as a term and technique has been around for a long time, but typically it is associated with B2C endeavors. However,...

Business Acumen

Is B2B Purchasing Overly Cumbersome and Inefficient?

Ken Lambert

January 30, 2021

Is B2B Purchasing Overly Cumbersome and Inefficient?

This topic, and lament, is nothing new- but it does appear that over the past several years things have gotten even more convoluted. ...

Sales Methods

“High-Pressure” Sales Tactics – For Better or Worse

Ken Lambert

January 19, 2021

“High-Pressure” Sales Tactics – For Better or Worse

Throughout my career I have attended several generic sales trainings- which often could be deemed “high-pressure” sales tactics. Most were a long time...

Business Acumen