Ken Lambert

Business Acumen Career Paths Communication Skills Customer Engagement Expert Interviews Job Market Marketing Alignment Professional Development Sales Engineering Leadership Sales Methods Soft Skills Tech Trends

Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience in the industry, he has played a key role in bridging the gap between technical expertise and client success.

Starting as a sales representative and advancing into leadership roles, Ken has built a career focused on technical sales, product training, and business development. His extensive background in construction specifications and sales strategy has equipped him with the skills to mentor professionals and drive industry-wide improvements. As Vice President of NAASE, he continues to advocate for the professional growth of sales engineers.

Ken Lambertʼs posts

Business Acumen

Is B2B Purchasing Overly Cumbersome and Inefficient?

Ken Lambert

January 30, 2021

Is B2B Purchasing Overly Cumbersome and Inefficient?

This topic, and lament, is nothing new- but it does appear that over the past several years things have gotten even more convoluted. ...

Sales Methods

“High-Pressure” Sales Tactics – For Better or Worse

Ken Lambert

January 19, 2021

“High-Pressure” Sales Tactics – For Better or Worse

Throughout my career I have attended several generic sales trainings- which often could be deemed “high-pressure” sales tactics. Most were a long time...

Business Acumen

How Many Software Firms can the Economy Support?

Ken Lambert

January 9, 2021

How Many Software Firms can the Economy Support?

In my daily and weekly perusal around the internet in general, and especially on LinkedIn, I am amazed at just how many software...

Communication Skills

Interview with Ludovic Tendron about Negotiating

Ken Lambert

December 21, 2020

Interview with Ludovic Tendron about Negotiating

NAASE sat down with Ludovic Tendron, author of The Master Key: Unlock Your Influence & Success in Negotiations and founder of his consulting...

Business Acumen

How Sales Engineer Compensation Stacks Up to the Rest

Ken Lambert

December 15, 2020

How Sales Engineer Compensation Stacks Up to the Rest

NAASE UPDATE, OCTOBER 14, 2026 Sales Engineer Salary Compared with Other Occupations The U.S. Bureau of Labor Statistics reports the following median annual...

Customer Engagement

Death by Webinar: The BizDev Conundrum of 2020

Ken Lambert

December 13, 2020

Death by Webinar: The BizDev Conundrum of 2020

“Truth be told, we don’t love the term webinar, primarily because it conjures images of boring, “death by PowerPoint” online presentations that sound as...

Business Acumen