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Ken Lambert

Ken Lambert

Business Acumen Career Paths Communication Skills Customer Engagement Expert Interviews Job Market Marketing Alignment Presales Leadership Professional Development Sales Methods Soft Skills Tech Trends

Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience in the industry, he has played a key role in bridging the gap between technical expertise and client success.

Starting as a sales representative and advancing into leadership roles, Ken has built a career focused on technical sales, product training, and business development. His extensive background in construction specifications and sales strategy has equipped him with the skills to mentor professionals and drive industry-wide improvements. As Vice President of NAASE, he continues to advocate for the professional growth of sales engineers.

Ken Lambertʼs posts

Sales Methods
“High-Pressure” Sales Tactics – For Better or Worse
Ken Lambert
January 19, 2021
“High-Pressure” Sales Tactics – For Better or Worse
Throughout my career I have attended several generic sales trainings- which often could be deemed “high-pressure” sales tactics. Most were a long time...
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Business Acumen
How Many Software Firms can the Economy Support?
Ken Lambert
January 9, 2021
How Many Software Firms can the Economy Support?
In my daily and weekly perusal around the internet in general, and especially on LinkedIn, I am amazed at just how many software...
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Communication Skills
Interview with Ludovic Tendron about Negotiating
Ken Lambert
December 21, 2020
Interview with Ludovic Tendron about Negotiating
NAASE sat down with Ludovic Tendron, author of The Master Key: Unlock Your Influence & Success in Negotiations and founder of his consulting...
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Business Acumen
How Sales Engineer Compensation Stacks Up to the Rest
Ken Lambert
December 15, 2020
How Sales Engineer Compensation Stacks Up to the Rest
Of course at the North American Association for Sales Engineers we are biased- but we think that being a sales engineer is one...
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Customer Engagement
Death by Webinar: The BizDev Conundrum of 2020
Ken Lambert
December 13, 2020
Death by Webinar: The BizDev Conundrum of 2020
“Truth be told, we don’t love the term webinar, primarily because it conjures images of boring, “death by PowerPoint” online presentations that sound as...
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Business Acumen
Buyers, Vendors, and SRM
Ken Lambert
December 10, 2020
Buyers, Vendors, and SRM
Most of us in technical sales are quite familiar with CRM software and technology, and how that assists us in our daily and...
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Professional Development
Review: The 6 Habits of Highly Effective Sales Engineers
Ken Lambert
September 21, 2020
Review: The 6 Habits of Highly Effective Sales Engineers
Recently I was asked to read and review a 2019 book written by presales consultant Chris White, regarding the best habits of effective...
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Business Acumen
What (exactly) do Sales Engineers Sell?
Ken Lambert
September 16, 2020
What (exactly) do Sales Engineers Sell?
It all depends on who they work for. The answer to this question was and is instrumental to the establishment of our North...
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