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Ken Lambert

Ken Lambert

Business Acumen Career Paths Communication Skills Customer Engagement Expert Interviews Job Market Marketing Alignment Presales Leadership Professional Development Sales Methods Soft Skills Tech Trends

Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience in the industry, he has played a key role in bridging the gap between technical expertise and client success.

Starting as a sales representative and advancing into leadership roles, Ken has built a career focused on technical sales, product training, and business development. His extensive background in construction specifications and sales strategy has equipped him with the skills to mentor professionals and drive industry-wide improvements. As Vice President of NAASE, he continues to advocate for the professional growth of sales engineers.

Ken Lambertʼs posts

Business Acumen
How Sales Engineer Compensation Stacks Up to the Rest
Ken Lambert
December 15, 2020
How Sales Engineer Compensation Stacks Up to the Rest
Of course at the North American Association for Sales Engineers we are biased- but we think that being a sales engineer is one...
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Customer Engagement
Death by Webinar: The BizDev Conundrum of 2020
Ken Lambert
December 13, 2020
Death by Webinar: The BizDev Conundrum of 2020
“Truth be told, we don’t love the term webinar, primarily because it conjures images of boring, “death by PowerPoint” online presentations that sound as...
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Business Acumen
Buyers, Vendors, and SRM
Ken Lambert
December 10, 2020
Buyers, Vendors, and SRM
Most of us in technical sales are quite familiar with CRM software and technology, and how that assists us in our daily and...
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Professional Development
Review: The 6 Habits of Highly Effective Sales Engineers
Ken Lambert
September 21, 2020
Review: The 6 Habits of Highly Effective Sales Engineers
Recently I was asked to read and review a 2019 book written by presales consultant Chris White, regarding the best habits of effective...
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Business Acumen
What (exactly) do Sales Engineers Sell?
Ken Lambert
September 16, 2020
What (exactly) do Sales Engineers Sell?
It all depends on who they work for. The answer to this question was and is instrumental to the establishment of our North...
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Career Paths
The Acknowledged Value of Professional Designations
Ken Lambert
September 2, 2020
The Acknowledged Value of Professional Designations
Business leaders overwhelmingly (95%) view applicants with a professional designation as more desirable than those without, according to a study released recently by...
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Business Acumen
Those BIG A/E Commission Checks: The Other Side of the Story
Ken Lambert
August 24, 2020
Those BIG A/E Commission Checks: The Other Side of the Story
This article of course will be more relevant to the sales engineer who works alongside a separate Account Executive/ “Sales Rep”. This very...
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Professional Development
Practical Advice and Optimism Amidst the Changing COVID19 Technical Sales Cycle
Ken Lambert
July 13, 2020
Practical Advice and Optimism Amidst the Changing COVID19 Technical Sales Cycle
Today NAASE conducted our first industry conference call, for Association members and for other invited guests. We discussed several topics, including the best...
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