Ken Lambert

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Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience in the industry, he has played a key role in bridging the gap between technical expertise and client success.

Starting as a sales representative and advancing into leadership roles, Ken has built a career focused on technical sales, product training, and business development. His extensive background in construction specifications and sales strategy has equipped him with the skills to mentor professionals and drive industry-wide improvements. As Vice President of NAASE, he continues to advocate for the professional growth of sales engineers.

Ken Lambertʼs posts

Business Acumen

The True Worth of a Sales Engineer- as a Business Consultant

Ken Lambert

February 18, 2024

The True Worth of a Sales Engineer- as a Business Consultant

Sales engineers (and similar titles like “Solutions Consultants”) are often viewed as a trusted advisor, and in many ways work much like a...

Business Acumen

B2B / Tech Sales / Sales Engineering: Taking a Look from the Procurement Side

Ken Lambert

November 2, 2023

B2B / Tech Sales / Sales Engineering: Taking a Look from the Procurement Side

If you are in B2B within a SE or presales role, it is smart to consider what is happening on the “other side”...

Business Acumen

Financial Statement Literacy For Sales Engineers

Ken Lambert

July 12, 2023

Financial Statement Literacy For Sales Engineers

Financial literacy is uncommon because the majority of most companies’ employees don’t know how to read Balance Sheets and Income Statements. Why is...

Business Acumen