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Ken Lambert

Ken Lambert

Business Acumen Career Paths Communication Skills Customer Engagement Expert Interviews Job Market Marketing Alignment Presales Leadership Professional Development Sales Methods Soft Skills Tech Trends

Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience in the industry, he has played a key role in bridging the gap between technical expertise and client success.

Starting as a sales representative and advancing into leadership roles, Ken has built a career focused on technical sales, product training, and business development. His extensive background in construction specifications and sales strategy has equipped him with the skills to mentor professionals and drive industry-wide improvements. As Vice President of NAASE, he continues to advocate for the professional growth of sales engineers.

Ken Lambertʼs posts

Business Acumen
Chief Shipping Returns Officer?  Is the Current C-Suite at Risk of Downsizing?
Ken Lambert
July 2, 2023
Chief Shipping Returns Officer?  Is the Current C-Suite at Risk of Downsizing?
Over the past 4-5 years the corporate world has seen a vast expansion in the C-suite.  Back “in the day” most companies had...
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Career Paths
3 Final Tips for Aspiring Sales Engineers 
Ken Lambert
May 19, 2023
3 Final Tips for Aspiring Sales Engineers 
Over the past week, NAASE has released 2 key tips for new/ aspiring SE’s.  One was regarding POC’s, and the other was essentially...
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Job Market
Sales Engineer Job Interview Questions: Cheat Sheet, and Comments
Ken Lambert
April 7, 2023
Sales Engineer Job Interview Questions: Cheat Sheet, and Comments
Whether you are soon going on your very first job interview for a SE role, or you have been through a couple over...
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Business Acumen
B2B – A View from a Purchaser
Ken Lambert
February 20, 2023
B2B – A View from a Purchaser
For roughly 15 years of my career, my role was that of a project manager and purchaser. Each week I would be primarily...
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Professional Development
Advice for a Successful Sales Engineering Career
Ken Lambert
December 4, 2022
Advice for a Successful Sales Engineering Career
Since the launch of NAASE about 2 ½ years ago, we have published several articles and interviews about what is important for a...
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Business Acumen
Founder’s Message:  How Will the Sales Engineer Market Progress in 2023?
Ken Lambert
August 10, 2022
Founder’s Message:  How Will the Sales Engineer Market Progress in 2023?
Summertime in business can be a little bit quieter than normal, and the same has been true recently for NAASE. That said, we...
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Professional Development
Key Insights on the “Trusted Advisor” Sales Engineer
Ken Lambert
June 14, 2022
Key Insights on the “Trusted Advisor” Sales Engineer
Recently NAASE hosted a Members-Only ZOOM Forum with noted SE speaker and consultant, John Care. (For members who might have missed it, please...
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Communication Skills
Does Spelling Still Matter in 2022?
Ken Lambert
March 3, 2022
Does Spelling Still Matter in 2022?
A few days ago I noticed a post on LinkedIn by a professional there, insinuating that spelling is not a big deal, and...
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