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Ken Lambert

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Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience in the industry, he has played a key role in bridging the gap between technical expertise and client success.

Starting as a sales representative and advancing into leadership roles, Ken has built a career focused on technical sales, product training, and business development. His extensive background in construction specifications and sales strategy has equipped him with the skills to mentor professionals and drive industry-wide improvements. As Vice President of NAASE, he continues to advocate for the professional growth of sales engineers.

Ken Lambertʼs posts

Business Acumen
Sales Engineer as the “Gut Check”
Ken Lambert
August 20, 2024
Sales Engineer as the “Gut Check”
Sales engineers bring a lot of value to the deal, and to their companies. One of the most important is that of the...
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Business Acumen
The True Worth of a Sales Engineer- as a Business Consultant
Ken Lambert
February 18, 2024
The True Worth of a Sales Engineer- as a Business Consultant
Sales engineers (and similar titles like “Solutions Consultants”) are often viewed as a trusted advisor, and in many ways work much like a...
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Business Acumen
B2B / Tech Sales / Sales Engineering:  Taking a Look from the Procurement Side
Ken Lambert
November 2, 2023
B2B / Tech Sales / Sales Engineering:  Taking a Look from the Procurement Side
If you are in B2B within a SE or presales role, it is smart to consider what is happening on the “other side”...
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Business Acumen
Financial Statement Literacy For Sales Engineers
Ken Lambert
July 12, 2023
Financial Statement Literacy For Sales Engineers
Financial literacy is uncommon because the majority of most companies’ employees don’t know how to read Balance Sheets and Income Statements. Why is...
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Business Acumen
Chief Shipping Returns Officer?  Is the Current C-Suite at Risk of Downsizing?
Ken Lambert
July 2, 2023
Chief Shipping Returns Officer?  Is the Current C-Suite at Risk of Downsizing?
Over the past 4-5 years the corporate world has seen a vast expansion in the C-suite.  Back “in the day” most companies had...
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Career Paths
3 Final Tips for Aspiring Sales Engineers 
Ken Lambert
May 19, 2023
3 Final Tips for Aspiring Sales Engineers 
Over the past week, NAASE has released 2 key tips for new/ aspiring SE’s.  One was regarding POC’s, and the other was essentially...
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Job Market
Sales Engineer Job Interview Questions: Cheat Sheet, and Comments
Ken Lambert
April 7, 2023
Sales Engineer Job Interview Questions: Cheat Sheet, and Comments
Whether you are soon going on your very first job interview for a SE role, or you have been through a couple over...
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Business Acumen
B2B – A View from a Purchaser
Ken Lambert
February 20, 2023
B2B – A View from a Purchaser
For roughly 15 years of my career, my role was that of a project manager and purchaser. Each week I would be primarily...
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Sales Engineer of the Year 2026 Award

Nominations are open. This year’s recognition goes beyond a single winner, with three additional Question Awards. Take part yourself or put a colleague forward.

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