Ken Lambert

Business Acumen Career Paths Communication Skills Customer Engagement Expert Interviews Job Market Marketing Alignment Professional Development Sales Engineering Leadership Sales Methods Soft Skills Tech Trends

Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience in the industry, he has played a key role in bridging the gap between technical expertise and client success.

Starting as a sales representative and advancing into leadership roles, Ken has built a career focused on technical sales, product training, and business development. His extensive background in construction specifications and sales strategy has equipped him with the skills to mentor professionals and drive industry-wide improvements. As Vice President of NAASE, he continues to advocate for the professional growth of sales engineers.

Ken Lambertʼs posts

Business Acumen

Ken Lambert

September 16, 2020

What (exactly) do Sales Engineers Sell?

It all depends on who they work for. The answer to this question was and is instrumental to the establishment of our North...

Career Paths

The Acknowledged Value of Professional Designations

Ken Lambert

September 2, 2020

The Acknowledged Value of Professional Designations

A February 2020 release from the Canadian Marketing Association reported Key Media research in which 95% of business leaders surveyed viewed applicants with...

Want more Sales Engineering content?

Get the best NAASE thinking each month: new articles, sharp perspectives, and exclusive insights.

Join NAASE

Business Acumen

Those BIG A/E Commission Checks: The Other Side of the Story

Ken Lambert

August 24, 2020

Those BIG A/E Commission Checks: The Other Side of the Story

This article of course will be more relevant to the sales engineer who works alongside a separate Account Executive (AE)/ “Sales Rep”. This...

1 … 3 4 5