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Liza Chubar

Liza Chubar

Business Acumen Career Paths Communication Skills Customer Engagement Demo Skills Job Market Marketing Alignment Presales Leadership Professional Development Sales AI Sales Methods Soft Skills Tech Trends

Yelizaveta (Liza) Chubar is the Community Manager for NAASE. Her role includes assisting with operations, maintaining membership records, supporting certification workflows, keeping the CRM up to date, handling tickets, coordinating blog content, and supporting NAASE’s LinkedIn presence.

She has a background in economics and technology and has always been interested in how people make buying decisions, especially in the context of high-tech products.

Before moving to the United States, she worked as an administrative and sales assistant in Ukraine where she supported client communication and routine operational tasks.

Liza Chubarʼs posts

Professional Development
A New Way to Verify the NAASE Certification Credential
Liza Chubar
May 3, 2026
A New Way to Verify the NAASE Certification Credential
Example CSE verification page for Ryan Bivinetto, NAASE Advisory Board member and 2025 NAASE Sales Engineer of the Year. View record. NAASE has...
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Communication Skills
The Secret Weapon in Your Demo Isn’t What You Think
Liza Chubar
January 23, 2026
The Secret Weapon in Your Demo Isn’t What You Think
In the world of sales engineering, we often assume the latest technology or the most elaborate demo environment will wow our audience. But...
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Communication Skills
Tone Control: Making ChatGPT Sound Human and On‑Brand
Liza Chubar
August 18, 2025
Tone Control: Making ChatGPT Sound Human and On‑Brand
We just ran the NAASE webinar “Workplace AI Rules Every Sales Engineer Must Know.” The practical takeaway was not simply “use AI.” It...
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Business Acumen
The Rise of Agentic AI in Procurement: What Sales Engineers Should Know
Liza Chubar
June 20, 2025
The Rise of Agentic AI in Procurement: What Sales Engineers Should Know
In a recent article published in Construction Dive, Globality CTO Keith McFarlane outlined a bold vision: that agentic AI, an autonomous, goal-directed artificial...
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Career Paths
Engineer to Sales Engineer: 5 Skills That Transfer Perfectly
Liza Chubar
May 22, 2025
Engineer to Sales Engineer: 5 Skills That Transfer Perfectly
Before diving into the details, here is the big picture: Sales engineering lets you keep the parts of engineering you love, solving tough...
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Job Market
5 Essential Tips to Prepare for Your Sales Engineer Interview
Liza Chubar
May 15, 2025
5 Essential Tips to Prepare for Your Sales Engineer Interview
Sales engineering is a dynamic role blending technical expertise, communication skills, and sales acumen. As a mid-career professional preparing for your next interview,...
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Professional Development
Top 5 Reasons Introverts Make Great Sales Engineers
Liza Chubar
April 4, 2025
Top 5 Reasons Introverts Make Great Sales Engineers
They say you have to be loud and outgoing to succeed in sales. But when it comes to Sales Engineering – where deep...
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Customer Engagement
B2B Sales Strategies Best Practices
Liza Chubar
January 8, 2023
B2B Sales Strategies Best Practices
B2B sales, or business-to-business sales, refers to the process of selling products or services to other businesses rather than directly to consumers. This...
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