Articles by Liza Chubar | NAASE Insights and Expertise

Liza Chubar

Liza Chubarʼs posts

Communication Skills
The Secret Weapon in Your Demo Isn’t What You Think
Liza Chubar
January 23, 2026
The Secret Weapon in Your Demo Isn’t What You Think
In the world of sales engineering, we often assume the latest technology or the most elaborate demo environment will wow our audience. But...
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Business Acumen
The Rise of Agentic AI in Procurement: What Sales Engineers Should Know
Liza Chubar
June 20, 2025
The Rise of Agentic AI in Procurement: What Sales Engineers Should Know
In a recent article published in Construction Dive, Globality CTO Keith McFarlane outlined a bold vision: that agentic AI, an autonomous, goal-directed artificial...
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Career Paths
Engineer to Sales Engineer: 5 Skills That Transfer Perfectly
Liza Chubar
May 22, 2025
Engineer to Sales Engineer: 5 Skills That Transfer Perfectly
Before diving into the details, here is the big picture: Sales engineering lets you keep the parts of engineering you love, solving tough...
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Professional Development
Top 5 Reasons Introverts Make Great Sales Engineers
Liza Chubar
April 4, 2025
Top 5 Reasons Introverts Make Great Sales Engineers
They say you have to be loud and outgoing to succeed in sales. But when it comes to Sales Engineering – where deep...
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Soft Skills
Happy April Fools Day from NAASE!
Liza Chubar
April 1, 2025
Happy April Fools Day from NAASE!
Happy #AprilFoolsDay from NAASE! Today, we’re celebrating the unique blend of humor, technical expertise, and occasional panic that comes with being a Sales Engineer. See...
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Customer Engagement
B2B Sales Strategies Best Practices
Liza Chubar
January 8, 2023
B2B Sales Strategies Best Practices
B2B sales, or business-to-business sales, refers to the process of selling products or services to other businesses rather than directly to consumers. This...
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Professional Development
4 Time-Saving Tech Tools Sales Pros Love
Liza Chubar
May 25, 2022
4 Time-Saving Tech Tools Sales Pros Love
It’s no secret that time is money when it comes to sales. Every extra minute spent on the phone or grabbing lunch with...
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Presales Leadership
Increasing the Number of Women in Sales
Liza Chubar
December 8, 2020
Increasing the Number of Women in Sales
Even though women make up just over half of the college-educated workforce, they hold less than one-third of B2B sales jobs. According to...
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