Articles by Liza Chubar | NAASE Insights and Expertise
Home / Bloggers /
Liza Chubar

Liza Chubar

Business Acumen Career Paths Communication Skills Customer Engagement Demo Skills Presales Leadership Professional Development Sales AI Sales Methods Soft Skills Tech Trends

Yelizaveta (Liza) Chubar is the Community Manager for NAASE. Her role includes assisting with operations, maintaining membership records, supporting certification workflows, keeping the CRM up to date, handling tickets, coordinating blog content, and supporting NAASE’s LinkedIn presence.

She has a background in economics and technology and has always been interested in...

Yelizaveta (Liza) Chubar is the Community Manager for NAASE. Her role includes assisting with operations, maintaining membership records, supporting certification workflows, keeping the CRM up to date, handling tickets, coordinating blog content, and supporting NAASE’s LinkedIn presence.

She has a background in economics and technology and has always been interested in how people make buying decisions, especially in the context of high-tech products.

Before moving to the United States, she worked as an administrative and sales assistant in Ukraine where she supported client communication and routine operational tasks.

Liza Chubarʼs posts

Communication Skills
The Secret Weapon in Your Demo Isn’t What You Think
Liza Chubar
January 23, 2026
The Secret Weapon in Your Demo Isn’t What You Think
In the world of sales engineering, we often assume the latest technology or the most elaborate demo environment will wow our audience. But...
Read more
Business Acumen
The Rise of Agentic AI in Procurement: What Sales Engineers Should Know
Liza Chubar
June 20, 2025
The Rise of Agentic AI in Procurement: What Sales Engineers Should Know
In a recent article published in Construction Dive, Globality CTO Keith McFarlane outlined a bold vision: that agentic AI, an autonomous, goal-directed artificial...
Read more
Career Paths
Engineer to Sales Engineer: 5 Skills That Transfer Perfectly
Liza Chubar
May 22, 2025
Engineer to Sales Engineer: 5 Skills That Transfer Perfectly
Before diving into the details, here is the big picture: Sales engineering lets you keep the parts of engineering you love, solving tough...
Read more
Professional Development
Top 5 Reasons Introverts Make Great Sales Engineers
Liza Chubar
April 4, 2025
Top 5 Reasons Introverts Make Great Sales Engineers
They say you have to be loud and outgoing to succeed in sales. But when it comes to Sales Engineering – where deep...
Read more
Soft Skills
Happy April Fools Day from NAASE!
Liza Chubar
April 1, 2025
Happy April Fools Day from NAASE!
Happy #AprilFoolsDay from NAASE! Today, we’re celebrating the unique blend of humor, technical expertise, and occasional panic that comes with being a Sales Engineer. See...
Read more
Customer Engagement
B2B Sales Strategies Best Practices
Liza Chubar
January 8, 2023
B2B Sales Strategies Best Practices
B2B sales, or business-to-business sales, refers to the process of selling products or services to other businesses rather than directly to consumers. This...
Read more
Professional Development
4 Time-Saving Tech Tools Sales Pros Love
Liza Chubar
May 25, 2022
4 Time-Saving Tech Tools Sales Pros Love
It’s no secret that time is money when it comes to sales. Every extra minute spent on the phone or grabbing lunch with...
Read more

Want to write for our blog?

NAASE members get the chance to publish on the blog, share ideas, build credibility, and reach peers across North America.

Become a Member