Articles by Michael Gutierrez | NAASE Insights and Expertise

Michael Gutierrez

Michael Gutierrezʼs posts

Customer Engagement
Earned Technical Trust: What Great SEs Do Before, During, and After the Demo
Michael Gutierrez
June 30, 2026
Earned Technical Trust: What Great SEs Do Before, During, and After the Demo
The demo is the most visible thing we do. That is exactly why the profession keeps mistaking it for the job. Ask an...
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