Sara Burdsall

Sara Burdsall (nee von Dohren) is a B2B growth and demand marketer based in the San Francisco Bay Area. She has built and scaled go‑to‑market programs for high‑growth B2B SaaS companies, leading marketing operations, demand generation, and lifecycle campaigns at organizations such as Opal Security, Vivun, Harness, and Glassdoor. Her work focuses on creating data‑driven systems that connect product, marketing, and sales, with a particular emphasis on using AI and automation to improve efficiency and accelerate pipeline.

Sara partners closely with revenue and presales leaders to align compensation, coverage models, and growth strategies with business goals. As a guest blogger for the North American Association of Sales Engineers (NAASE), she writes about topics like presales compensation design and outcome‑based management, helping sales engineering teams build scalable and impactful programs. She holds a B.A. in Psychology with a minor in Business Administration from the University of San Francisco and is passionate about continuous testing, learning, and creative collaboration across go‑to‑market teams.