Articles by Sandra Rogoza | NAASE Insights and Expertise

Sandra Rogoza

Sandra Rogozaʼs posts

Research Business Acumen SE Strategy
What Is the Sales Engineer’s Real Product?
Among the 141 included respondents, Trust was the most common answer, selected by 39.0%. Technical knowledge followed at 24.8%, while Customer outcomes (18.4%)...
August 13, 2026
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Survey Expert Interviews Sales AI Sales Engineering Leadership Tech Trends
Sales Engineering 2025 Survey Results
Sales Engineering Signals 2025 is NAASE’s practitioner-led mini report on how Sales Engineering teams are staffed, measured, and evolving. It pairs a short...
February 17, 2026
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Sales Engineer of the Year 2026 Award

Nominations are open. This year’s recognition goes beyond a single winner, with three additional Question Awards. Take part yourself or put a colleague forward.

NOMINATE NOW
Survey Career Paths Professional Development
Best College Majors for Potential New Sales Engineers
If a current high school senior were considering becoming a sales engineer one day (assuming they knew what an SE was), what degree...
September 26, 2025
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