Aileen McNabb

Communication Skills Sales Engineering Leadership Sales Methods Soft Skills

Aileen McNabb believes sales engineering is a truly rewarding career with some unique challenges. Through 1:1 coaching, she has helped SEs and others in sales engineering meet those challenges and fully enjoy, be fulfilled by and add value to the sales engineering career.

Aileen is a career presales professional with over 20 years of success in sales engineering roles from SE through Leadership.

When she decided to help others in sales engineering, she did not make the assumption that ‘anyone can coach’. Coaching is a skill. Aileen built that skill through coaching certification programs, gaining several coaching designations:
– Registered Corporate Coach™(RCC™) designation from the Worldwide Association of Business Coaches®.
– Certified Positive Psychology Coach designation from The Wholebeing Institute.
– Certified coach through BCA Certification Program™

Aileen McNabbʼs posts

Research Business Acumen SE Strategy

What Is the Sales Engineer’s Real Product?

Among the 141 included respondents, Trust was the most common answer, selected by 39.0%. Technical knowledge followed at 24.8%, while Customer outcomes (18.4%)...

August 13, 2026

Sales Engineering Leadership

Constant team or varied partners? What works best in sales engineering?

Aileen McNabb

September 26, 2021

Constant team or varied partners? What works best in sales engineering?

I’ve worked in both situations. Sometimes as an SE I worked exclusively, or close to exclusively with one salesperson (AE). I’ve also worked...

Sales Engineer of the Year 2026 Award

Nominations are open. This year’s recognition goes beyond a single winner, with three additional Question Awards. Take part yourself or put a colleague forward.

NOMINATE NOW

Communication Skills

Aileen McNabb

August 19, 2020

Read the Room

Read the room. Which means…read people. Everyone says we need to do it in presales. Why? Everything we do is all about people. ...