Articles by Aileen McNabb | NAASE Insights and Expertise

Aileen McNabb

Aileen McNabbʼs posts

Soft Skills
No Time or Budget for Human Skills?
Aileen McNabb
October 6, 2026
No Time or Budget for Human Skills?
Your SEs need demo skills. Presentation skills. Discovery skills. Product training.  There is never enough time or budget for all of it. So...
Read more
Research Business Acumen SE Strategy
What Is the Sales Engineer’s Real Product?
Among the 141 included respondents, Trust was the most common answer, selected by 39.0%. Technical knowledge followed at 24.8%, while Customer outcomes (18.4%)...
August 13, 2026
Read more
Sales Engineering Leadership
Constant team or varied partners?  What works best in sales engineering?
Aileen McNabb
September 26, 2021
Constant team or varied partners?  What works best in sales engineering?
I’ve worked in both situations.  Sometimes as an SE I worked exclusively, or close to exclusively with one salesperson (AE).  I’ve also worked...
Read more
Communication Skills
Read the Room
Aileen McNabb
August 19, 2020
Read the Room
Read the room.  Which means…read people.  Everyone says we need to do it in presales.  Why? Everything we do is all about people. ...
Read more

Want more Sales Engineering content?

Get the best NAASE thinking each month: new articles, sharp perspectives, and exclusive insights.

Join NAASE