Articles by Sarah Parker | NAASE Insights and Expertise

Sarah Parkerʼs posts

Customer Engagement
What Ad Campaigns Can Tell Your Pre-Sales Team about How to Accelerate Growth
Sarah Parker
October 21, 2020
What Ad Campaigns Can Tell Your Pre-Sales Team about How to Accelerate Growth
All Pre-Sales engineers will have been asked the question “What do you do?” Their responses are usually met with silence…or confusion. But Pre-Sales...
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Business Acumen
How to Use Content Collaboration to Drive B2B Growth
Sarah Parker
September 14, 2020
How to Use Content Collaboration to Drive B2B Growth
When I was given the chance to move from Pre-Sales to Marketing, I knew that pulling the teams closer together would be the...
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