Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Navigating Blurred Boundaries: A Guide for Sales Engineers
Inna Hüessmanns
November 10, 2024
Navigating Blurred Boundaries: A Guide for Sales Engineers
In today’s dynamic business environment, sales engineers face unique challenges. On one side, customer expectations are increasing in relation to salesperson knowledge, speed...
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Pick Up the Darn Phone!
Ken Lambert
October 31, 2024
Pick Up the Darn Phone!
As a professional who has been around the block a few times, in both a Sales Engineer and a Project Manager capacity, I...
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Navigating Lateral Career Movements-  Forum Recap
Ken Lambert
October 22, 2024
Navigating Lateral Career Movements-  Forum Recap
On Thursday, September 19th, the President of NAASE along with 3 of our Advisory Board members gathered and discussed a very key and...
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Key Facets of the Sales Engineer Role in 2027- a Forward-Looking Projection
Tony Matos
October 16, 2024
Key Facets of the Sales Engineer Role in 2027- a Forward-Looking Projection
Dear Members and Colleagues, At the North American Association of Sales Engineers (NAASE), we are excited to share our insights and projections for...
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The Pros and Cons of AI Compared to Outsourcing
Chatty Garrate
September 20, 2024
The Pros and Cons of AI Compared to Outsourcing
Businesses today are at a crossroads. With rapid advancements in artificial intelligence (AI), many are rethinking traditional outsourcing strategies. AI promises automation, cost...
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Sales Engineer as the “Gut Check”
Ken Lambert
August 20, 2024
Sales Engineer as the “Gut Check”
Sales engineers bring a lot of value to the deal, and to their companies. One of the most important is that of the...
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Implementing Smart Tourism: The Role of Sales Engineers in Travel Tech
Jackie Arellano
July 9, 2024
Implementing Smart Tourism: The Role of Sales Engineers in Travel Tech
Imagine checking into your hotel with just your smartphone, bypassing the front desk, or receiving personalized dining recommendations in a new city. In...
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Sustainability in Sales Engineering: Eco-friendly Practices and Their Importance
Marcelo Santos
July 7, 2024
Sustainability in Sales Engineering: Eco-friendly Practices and Their Importance
In today’s world, where environmental concerns are becoming increasingly pressing, sustainability in sales engineering has emerged as a crucial focus. Integrating eco-friendly practices...
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