Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Competitive Edge: Why Sales Engineer Training is Your Ultimate Business Accelerator
Inna Hüessmanns
February 24, 2025
Competitive Edge: Why Sales Engineer Training is Your Ultimate Business Accelerator
Sales management training is crucial for organizational success, yet often neglected. Many sales engineers receive minimal or no formal training, particularly in essential...
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The Power of Sales Engineering: Why Trusting Your SE is the Key to Bigger, Better, and Faster Deals
Sachin Wadhawan
February 17, 2025
The Power of Sales Engineering: Why Trusting Your SE is the Key to Bigger, Better, and Faster Deals
In today’s complex and rapidly evolving technology landscape, businesses face increasing challenges in navigating sales cycles, understanding technical solutions, and making informed buying...
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Tough Conversations in Technical Sales
Ken Lambert
February 10, 2025
Tough Conversations in Technical Sales
There are plenty of tough conversations in technical sales & sales engineering. The most successful professionals in these fields have learned how to...
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Mastering Organizational Transformation: Critical Insights for Sales Engineers
Inna Hüessmanns
January 27, 2025
Mastering Organizational Transformation: Critical Insights for Sales Engineers
The business life cycle is a crucial concept for understanding organizational growth and the challenges companies face at different stages, particularly for sales...
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Leveraging Sales Engineering for Scalable Business Growth
Bash Sarmiento
January 12, 2025
Leveraging Sales Engineering for Scalable Business Growth
Sales engineering is a specialized field where clients can find technical solutions to drive business growth. Scaling a business can pose significant challenges,...
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The Role of Sales Engineers in Promoting Sustainable Technologies
Chatty Garrate
December 18, 2024
The Role of Sales Engineers in Promoting Sustainable Technologies
Sales engineers play an essential role in bringing technical products to market, especially when it comes to promoting sustainable technologies. As more companies...
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Increasing the Salesforce Effectiveness: Unlocking the Power of High-Performance Sales
Inna Hüessmanns
December 16, 2024
Increasing the Salesforce Effectiveness: Unlocking the Power of High-Performance Sales
What is a High-Performance Sales Organization? A high-performance sales organization outperforms its competition and meets and exceeds the requirements and needs of its...
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Master the art of the demo
Luis Armando Vasquez Ruiz
November 19, 2024
Master the art of the demo
(Spanish version at the end of the article) In the competitive world of technical sales, a well-executed demo can be the defining moment...
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