NAASE Blog | Insights and Opportunities for Sales Engineers

Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

The Art of AI Tone Control: Making ChatGPT Sound Human and On‑Brand
Monica Panatta
August 18, 2025
The Art of AI Tone Control: Making ChatGPT Sound Human and On‑Brand
We just ran the NAASE webinar “Workplace AI Rules Every Sales Engineer Must Know.” takeaway for me was not “use AI.” It was...
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Is There Really an RFP Resurgence and Should Sales Engineers Care?
Monica Panatta
July 31, 2025
Is There Really an RFP Resurgence and Should Sales Engineers Care?
In a recent Coffee with Sales Engineers podcast, host Sachin Wadhawan spoke with Ben Hills (CEO of Iris, an RFP automation platform) about...
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Adaptive Selling for Sales Engineers: The Strategic Edge in Today’s Market
Inna Hüessmanns
July 14, 2025
Adaptive Selling for Sales Engineers: The Strategic Edge in Today’s Market
Sales engineers operate at the intersection of technical expertise and customer engagement. In a world where buyers are more informed, options are abundant,...
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How to Stand Out, Build Trust, and Stay Memorable in the Age of Skepticism and Overwhelm
Shawna Suckow
July 3, 2025
How to Stand Out, Build Trust, and Stay Memorable in the Age of Skepticism and Overwhelm
Getting a buyer's attention these days? It's like trying to flag down a cab in a thunderstorm; itseems like everyone's either unavailable or...
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The Rise of Agentic AI in Procurement: What Sales Engineers Should Know
Liza Chubar
June 20, 2025
The Rise of Agentic AI in Procurement: What Sales Engineers Should Know
In a recent article published in Construction Dive, Globality CTO Keith McFarlane outlined a bold vision: that agentic AI, an autonomous, goal-directed artificial...
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Mastering Customer Relationships: The 2025 Playbook for Sales Engineers
Inna Hüessmanns
June 6, 2025
Mastering Customer Relationships: The 2025 Playbook for Sales Engineers
In today’s rapidly evolving B2B landscape, sales engineers find themselves at the forefront of relationship management. The art of building and sustaining business...
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Engineer to Sales Engineer: 5 Skills That Transfer Perfectly
Liza Chubar
May 22, 2025
Engineer to Sales Engineer: 5 Skills That Transfer Perfectly
Before diving into the details, here is the big picture: Sales engineering lets you keep the parts of engineering you love, solving tough...
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5 Essential Tips to Prepare for Your Sales Engineer Interview
Monica Panatta
May 15, 2025
5 Essential Tips to Prepare for Your Sales Engineer Interview
Sales engineering is a dynamic role blending technical expertise, communication skills, and sales acumen. As a mid-career professional preparing for your next interview,...
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