NAASE Blog | Insights and Opportunities for Sales Engineers

Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

From RFPs to RFIs: What a Shift in Government Buying Signals Means for Sales Engineers
Marc Benton
December 23, 2025
From RFPs to RFIs: What a Shift in Government Buying Signals Means for Sales Engineers
Over the past year, I’ve noticed a subtle but consistent change in how government organizations approach the search for a new learning management...
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What Sales Engineers Are Really Struggling With Right Now
Sergiy Kyrychenko
November 20, 2025
What Sales Engineers Are Really Struggling With Right Now
We asked the NAASE community a simple question: “What is the biggest challenge for Sales Engineers right now?”, and offered 4 answer options.The...
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Is There Really an RFP Resurgence and Should Sales Engineers Care?
Monica Panatta
July 31, 2025
Is There Really an RFP Resurgence and Should Sales Engineers Care?
In a recent Coffee with Sales Engineers podcast, host Sachin Wadhawan spoke with Ben Hills (CEO of Iris, an RFP automation platform) about...
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The Rise of Agentic AI in Procurement: What Sales Engineers Should Know
Liza Chubar
June 20, 2025
The Rise of Agentic AI in Procurement: What Sales Engineers Should Know
In a recent article published in Construction Dive, Globality CTO Keith McFarlane outlined a bold vision: that agentic AI, an autonomous, goal-directed artificial...
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Mastering Organizational Transformation: Critical Insights for Sales Engineers
Inna Hüessmanns
January 27, 2025
Mastering Organizational Transformation: Critical Insights for Sales Engineers
The business life cycle is a crucial concept for understanding organizational growth and the challenges companies face at different stages, particularly for sales...
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Leveraging Sales Engineering for Scalable Business Growth
Bash Sarmiento
January 12, 2025
Leveraging Sales Engineering for Scalable Business Growth
Sales engineering is a specialized field where clients can find technical solutions to drive business growth. Scaling a business can pose significant challenges,...
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The Pros and Cons of AI Compared to Outsourcing
Chatty Garrate
September 20, 2024
The Pros and Cons of AI Compared to Outsourcing
Businesses today are at a crossroads. With rapid advancements in artificial intelligence (AI), many are rethinking traditional outsourcing strategies. AI promises automation, cost...
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Sales Engineer as the “Gut Check”
Ken Lambert
August 20, 2024
Sales Engineer as the “Gut Check”
Sales engineers bring a lot of value to the deal, and to their companies. One of the most important is that of the...
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