Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Is There Really an RFP Resurgence and Should Sales Engineers Care?
Monica Panatta
July 31, 2025
Is There Really an RFP Resurgence and Should Sales Engineers Care?
In a recent Coffee with Sales Engineers podcast, host Sachin Wadhawan spoke with Ben Hills (CEO of Iris, an RFP automation platform) about...
Read more
The Rise of Agentic AI in Procurement: What Sales Engineers Should Know
Monica Panatta
June 20, 2025
The Rise of Agentic AI in Procurement: What Sales Engineers Should Know
In a recent article published in Construction Dive, Globality CTO Keith McFarlane outlined a bold vision: that agentic AI, an autonomous, goal-directed artificial...
Read more
Mastering Organizational Transformation: Critical Insights for Sales Engineers
Inna HĂĽessmanns
January 27, 2025
Mastering Organizational Transformation: Critical Insights for Sales Engineers
The business life cycle is a crucial concept for understanding organizational growth and the challenges companies face at different stages, particularly for sales...
Read more
Leveraging Sales Engineering for Scalable Business Growth
Bash Sarmiento
January 12, 2025
Leveraging Sales Engineering for Scalable Business Growth
Sales engineering is a specialized field where clients can find technical solutions to drive business growth. Scaling a business can pose significant challenges,...
Read more
The Pros and Cons of AI Compared to Outsourcing
Chatty Garrate
September 20, 2024
The Pros and Cons of AI Compared to Outsourcing
Businesses today are at a crossroads. With rapid advancements in artificial intelligence (AI), many are rethinking traditional outsourcing strategies. AI promises automation, cost...
Read more
Sales Engineer as the “Gut Check”
Ken Lambert
August 20, 2024
Sales Engineer as the “Gut Check”
Sales engineers bring a lot of value to the deal, and to their companies. One of the most important is that of the...
Read more
The True Worth of a Sales Engineer- as a Business Consultant
Ken Lambert
February 18, 2024
The True Worth of a Sales Engineer- as a Business Consultant
Sales engineers (and similar titles like “Solutions Consultants”) are often viewed as a trusted advisor, and in many ways work much like a...
Read more
B2B / Tech Sales / Sales Engineering:  Taking a Look from the Procurement Side
Ken Lambert
November 2, 2023
B2B / Tech Sales / Sales Engineering:  Taking a Look from the Procurement Side
If you are in B2B within a SE or presales role, it is smart to consider what is happening on the “other side”...
Read more

Want to write for our blog?

NAASE members get the chance to publish on the blog, share ideas, build credibility, and reach peers across North America.

Become a Member