NAASE Blog | Insights and Opportunities for Sales Engineers

Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

The True Worth of a Sales Engineer- as a Business Consultant
Ken Lambert
February 18, 2024
The True Worth of a Sales Engineer- as a Business Consultant
Sales engineers (and similar titles like “Solutions Consultants”) are often viewed as a trusted advisor, and in many ways work much like a...
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B2B / Tech Sales / Sales Engineering:  Taking a Look from the Procurement Side
Ken Lambert
November 2, 2023
B2B / Tech Sales / Sales Engineering:  Taking a Look from the Procurement Side
If you are in B2B within a SE or presales role, it is smart to consider what is happening on the “other side”...
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Boosting Sales in Industrial SMEs: A Strategic Approach with Porter’s Five Forces
Luis Armando Vasquez Ruiz
August 20, 2023
Boosting Sales in Industrial SMEs: A Strategic Approach with Porter’s Five Forces
(Spanish version at the end of the article) Last June, I had the privilege of participating in a fascinating conference held in the...
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Financial Statement Literacy For Sales Engineers
Ken Lambert
July 12, 2023
Financial Statement Literacy For Sales Engineers
Financial literacy is uncommon because the majority of most companies’ employees don’t know how to read Balance Sheets and Income Statements. Why is...
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Chief Shipping Returns Officer?  Is the Current C-Suite at Risk of Downsizing?
Ken Lambert
July 2, 2023
Chief Shipping Returns Officer?  Is the Current C-Suite at Risk of Downsizing?
Over the past 4-5 years the corporate world has seen a vast expansion in the C-suite.  Back “in the day” most companies had...
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B2B – A View from a Purchaser
Ken Lambert
February 20, 2023
B2B – A View from a Purchaser
For roughly 15 years of my career, my role was that of a project manager and purchaser. Each week I would be primarily...
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Founder’s Message:  How Will the Sales Engineer Market Progress in 2023?
Ken Lambert
August 10, 2022
Founder’s Message:  How Will the Sales Engineer Market Progress in 2023?
Summertime in business can be a little bit quieter than normal, and the same has been true recently for NAASE. That said, we...
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PreSales Compensation Plans 101: Creating Winning Plans for Sales Engineers
Sara Burdsall
June 7, 2022
PreSales Compensation Plans 101: Creating Winning Plans for Sales Engineers
Getting PreSales compensation right is mission-critical to building revenue-generating teams that are incentivized to win for the company and themselves. With little to...
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