NAASE Blog | Insights and Opportunities for Sales Engineers

Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Eliminating SE Leadership?
John Care
March 30, 2022
Eliminating SE Leadership?
“Never Again”This summary article written with permission of an MTS client. We altered a few peripheral facts to preserve anonymity, but otherwise “it...
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How to Manage Tasks Priority with Urgency – Importance Matrix (UIM)
Alex Agulyansky
November 28, 2021
How to Manage Tasks Priority with Urgency – Importance Matrix (UIM)
We are excited to announce a recent release of an additional Creative Thinking Tool in PRIZ online innovation platform, Urgency – Importance Matrix (UIM)....
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10 Compelling Reasons Why You Need Sales Transformation Strategies To Achieve Business Objectives
Pratiksha Bhapkar
October 4, 2021
10 Compelling Reasons Why You Need Sales Transformation Strategies To Achieve Business Objectives
Sales Transformation, in its most basic form, is ensuring that your salespeople have the greatest skills, tools, and sales infrastructure to support successful...
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Top 5 Advantages of Outsourcing B2B Sales Teams
Monica Panatta
September 13, 2021
Top 5 Advantages of Outsourcing B2B Sales Teams
Whether they’re small or big companies, businesses of all sizes experience a common issue when expanding and covering different territories: having enough salespeople....
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Industrial Distribution: Who’s doing the selling?
Frank Hurtte
August 26, 2021
Industrial Distribution: Who’s doing the selling?
Let’s talk about selling.  More specifically, let’s discuss selling technical products – products that possess unique features differentiating them from the competition. Further,...
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Value of a 3rd Party General Competitor Analysis
Monica Panatta
July 16, 2021
Value of a 3rd Party General Competitor Analysis
Businesses, and all kinds of organizations including associations, can often get stuck by looking at their business and the overall market through their...
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The Impact of Market Orientation and Market Intelligence on Organizational Performance
Inna Hüessmanns
June 14, 2021
The Impact of Market Orientation and Market Intelligence on Organizational Performance
In recent years, academic studies have focused on the concept of market orientation with the aim of understanding the effect of market orientation...
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What to Do with Your Next Commission Check
Matt Mahoney
May 18, 2021
What to Do with Your Next Commission Check
You closed the deal and popped the champagne, and your next commission check is on it’s way.  It’s nice to have money, but...
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