NAASE Blog | Insights and Opportunities for Sales Engineers

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NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

How Sales Engineer Compensation Stacks Up to the Rest
Ken Lambert
December 15, 2020
How Sales Engineer Compensation Stacks Up to the Rest
Of course at the North American Association for Sales Engineers we are biased- but we think that being a sales engineer is one...
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Buyers, Vendors, and SRM
Ken Lambert
December 10, 2020
Buyers, Vendors, and SRM
Most of us in technical sales are quite familiar with CRM software and technology, and how that assists us in our daily and...
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How Project Management Insight Can Help a Sales Engineer
Alan Geiss
October 5, 2020
How Project Management Insight Can Help a Sales Engineer
When I worked at IBM, my manager would tell me “Never confuse Selling with Installing”.  I recognized then that these were two separate...
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What (exactly) do Sales Engineers Sell?
Ken Lambert
September 16, 2020
What (exactly) do Sales Engineers Sell?
It all depends on who they work for. The answer to this question was and is instrumental to the establishment of our North...
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How to Use Content Collaboration to Drive B2B Growth
Sarah Parker
September 14, 2020
How to Use Content Collaboration to Drive B2B Growth
When I was given the chance to move from Pre-Sales to Marketing, I knew that pulling the teams closer together would be the...
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Those BIG A/E Commission Checks: The Other Side of the Story
Ken Lambert
August 24, 2020
Those BIG A/E Commission Checks: The Other Side of the Story
This article of course will be more relevant to the sales engineer who works alongside a separate Account Executive/ “Sales Rep”. This very...
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