NAASE Blog | Insights and Opportunities for Sales Engineers

Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

From RFPs to RFIs: What a Shift in Government Buying Signals Means for Sales Engineers
Marc Benton
December 23, 2025
From RFPs to RFIs: What a Shift in Government Buying Signals Means for Sales Engineers
Over the past year, I’ve noticed a subtle but consistent change in how government organizations approach the search for a new learning management...
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I hope you like the short stories in my new book!
Peter Cohan
September 2, 2025
I hope you like the short stories in my new book!
Introducing… Suspending Disbelief:(5 minutes can save you 5 years or more!) “Ugh – I learned it the hard way. This would have saved...
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Harnessing Profitable Customer Loyalty: A Guide for Sales Engineers
Inna Hüessmanns
August 25, 2025
Harnessing Profitable Customer Loyalty: A Guide for Sales Engineers
Loyalty is more than a buzzword; it’s a critical asset that fuels sustainable growth andprofitability. For sales engineers, mastering the art of cultivating...
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Is There Really an RFP Resurgence and Should Sales Engineers Care?
Monica Panatta
July 31, 2025
Is There Really an RFP Resurgence and Should Sales Engineers Care?
In a recent Coffee with Sales Engineers podcast, host Sachin Wadhawan spoke with Ben Hills (CEO of Iris, an RFP automation platform) about...
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Adaptive Selling for Sales Engineers: The Strategic Edge in Today’s Market
Inna Hüessmanns
July 14, 2025
Adaptive Selling for Sales Engineers: The Strategic Edge in Today’s Market
Sales engineers operate at the intersection of technical expertise and customer engagement. In a world where buyers are more informed, options are abundant,...
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Mastering Customer Relationships: The 2025 Playbook for Sales Engineers
Inna Hüessmanns
June 6, 2025
Mastering Customer Relationships: The 2025 Playbook for Sales Engineers
In today’s rapidly evolving B2B landscape, sales engineers find themselves at the forefront of relationship management. The art of building and sustaining business...
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How Sales Engineers Can Unlock Growth by Mastering Customer Jobs and Resonating Value Propositions
Inna Hüessmanns
May 4, 2025
How Sales Engineers Can Unlock Growth by Mastering Customer Jobs and Resonating Value Propositions
Every year, thousands of new products enter the market, yet over 90% fail despite heavy marketing investments. The key reason? Companies often miss...
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The Power of Sales Engineering: Why Trusting Your SE is the Key to Bigger, Better, and Faster Deals
Sachin Wadhawan
February 17, 2025
The Power of Sales Engineering: Why Trusting Your SE is the Key to Bigger, Better, and Faster Deals
In today’s complex and rapidly evolving technology landscape, businesses face increasing challenges in navigating sales cycles, understanding technical solutions, and making informed buying...
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