Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Sales Engineer of the Year 2025 is a wrap: what the contest taught us about great Sales Engineers
Sergiy Kyrychenko
October 22, 2025
Sales Engineer of the Year 2025 is a wrap: what the contest taught us about great Sales Engineers
Over the past three months, the NAASE community turned a simple idea, recognizing standout Sales Engineers, into a continent‑wide celebration of the craft....
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Why are there no 23-Year-Old Sales Engineers?
Ken Lambert
April 20, 2025
Why are there no 23-Year-Old Sales Engineers?
I have seen some posts and questions and a bit of ongoing frustration from people that recently graduated from college, but just cannot...
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From Sales Engineer to Sales Leader: Addressing the Sales Management Training Gap
Inna HĂĽessmanns
March 17, 2025
From Sales Engineer to Sales Leader: Addressing the Sales Management Training Gap
Sales engineers transitioning into sales leadership roles face a significant challenge. While their technical expertise is invaluable, sales management training is often overlooked,...
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The Power of Sales Engineering: Why Trusting Your SE is the Key to Bigger, Better, and Faster Deals
Sachin Wadhawan
February 17, 2025
The Power of Sales Engineering: Why Trusting Your SE is the Key to Bigger, Better, and Faster Deals
In today’s complex and rapidly evolving technology landscape, businesses face increasing challenges in navigating sales cycles, understanding technical solutions, and making informed buying...
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Navigating Lateral Career Movements-  Forum Recap
Ken Lambert
October 22, 2024
Navigating Lateral Career Movements-  Forum Recap
On Thursday, September 19th, the President of NAASE along with 3 of our Advisory Board members gathered and discussed a very key and...
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Key Facets of the Sales Engineer Role in 2027- a Forward-Looking Projection
Tony Matos
October 16, 2024
Key Facets of the Sales Engineer Role in 2027- a Forward-Looking Projection
Dear Members and Colleagues, At the North American Association of Sales Engineers (NAASE), we are excited to share our insights and projections for...
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Sales Engineer as the “Gut Check”
Ken Lambert
August 20, 2024
Sales Engineer as the “Gut Check”
Sales engineers bring a lot of value to the deal, and to their companies. One of the most important is that of the...
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Unlocking the potential of sales engineers through strategic training programs
Luis Armando Vasquez Ruiz
May 13, 2024
Unlocking the potential of sales engineers through strategic training programs
(Spanish version at the end of the article) In the post-pandemic era, industrial companies face a constantly evolving business landscape, where adaptability and...
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