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NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

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10 Compelling Reasons Why You Need Sales Transformation Strategies To Achieve Business Objectives

Pratiksha Bhapkar

October 4, 2021

10 Compelling Reasons Why You Need Sales Transformation Strategies To Achieve Business Objectives

Sales Transformation, in its most basic form, is ensuring that your salespeople have the greatest skills, tools, and sales infrastructure to support successful...

Constant team or varied partners? What works best in sales engineering?

Aileen McNabb

September 26, 2021

Constant team or varied partners? What works best in sales engineering?

I’ve worked in both situations. Sometimes as an SE I worked exclusively, or close to exclusively with one salesperson (AE). I’ve also worked...

John Cook

April 17, 2021

Problems Solved by Scaling Presales

Overview When we talk about selling technology, and especially when we talk about selling SaaS, we are really talking about selling disruption. No...

Sania Salman

April 6, 2021

What is the Future of Technical Sales?

With the advancement and continuous innovations in the field of science and technology, new product inventions and machines are always being developed. This...

Technical Sales Managers: To Get A Seat At The C-Suite Table, Show How Data Can Deliver Value

Freddy Jose

March 27, 2021

Technical Sales Managers: To Get A Seat At The C-Suite Table, Show How Data Can Deliver Value

A guide for technical sales solution architects, sales engineers, system engineers and presales managers that increases their visibility and impact in driving top-line...