NAASE Blog | Insights and Opportunities for Sales Engineers

Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Unlocking the potential of sales engineers through strategic training programs
Luis Armando Vasquez Ruiz
May 13, 2024
Unlocking the potential of sales engineers through strategic training programs
(Spanish version at the end of the article) In the post-pandemic era, industrial companies face a constantly evolving business landscape, where adaptability and...
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Chief Shipping Returns Officer?  Is the Current C-Suite at Risk of Downsizing?
Ken Lambert
July 2, 2023
Chief Shipping Returns Officer?  Is the Current C-Suite at Risk of Downsizing?
Over the past 4-5 years the corporate world has seen a vast expansion in the C-suite.  Back “in the day” most companies had...
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Key insights on Presales Hiring Criteria
John Hodgson
June 1, 2023
Key insights on Presales Hiring Criteria
Drum roll…. and the results are in… At Bright Dynamics we surveyed 103 PreSales leaders from around the world, asking 54 questions around...
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The People of NAASE: Who are we?
Matt Mahoney
August 30, 2022
The People of NAASE: Who are we?
Breakdown of the professional segments that NAASE members work in. We are the North American Association of Sales Engineers. We were founded in...
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PreSales Compensation Plans 101: Creating Winning Plans for Sales Engineers
Sara Burdsall
June 7, 2022
PreSales Compensation Plans 101: Creating Winning Plans for Sales Engineers
Getting PreSales compensation right is mission-critical to building revenue-generating teams that are incentivized to win for the company and themselves. With little to...
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Eliminating SE Leadership?
John Care
March 30, 2022
Eliminating SE Leadership?
“Never Again”This summary article written with permission of an MTS client. We altered a few peripheral facts to preserve anonymity, but otherwise “it...
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6 Steps to Hiring Your First Sales Team
Dean Burgess
February 17, 2022
6 Steps to Hiring Your First Sales Team
You’ve built your company from the ground up, and now, you’re ready to grow by hiring your first sales team members. You can...
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Social Confidence in the World of Technology
Eva Helen
January 25, 2022
Social Confidence in the World of Technology
I used to cry because I’m not a sales engineer. I considered going back to school, pretty much every week. Every time, my...
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