Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Financial Statement Literacy For Sales Engineers
Ken Lambert
July 12, 2023
Financial Statement Literacy For Sales Engineers
Financial literacy is uncommon because the majority of most companies’ employees don’t know how to read Balance Sheets and Income Statements. Why is...
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3 Final Tips for Aspiring Sales Engineers 
Ken Lambert
May 19, 2023
3 Final Tips for Aspiring Sales Engineers 
Over the past week, NAASE has released 2 key tips for new/ aspiring SE’s.  One was regarding POC’s, and the other was essentially...
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Aspiring SE Tip #2:   Prudent Steps for your Proof of Concept
Tony Matos
May 12, 2023
Aspiring SE Tip #2:   Prudent Steps for your Proof of Concept
Quality POC’s are purposeful and lead to the Technical Win. The following are critical elements of a successful Proof of Concept:
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Boosting Productivity for Sales Engineers: Unleashing AI for Smarter Solutions
Faraz Hussain
April 9, 2023
Boosting Productivity for Sales Engineers: Unleashing AI for Smarter Solutions
I often say Sales Engineers are like the special forces of the revenue team – we’re brought in to not only highlight technical...
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Key skills for sales engineers to leverage T-MEC and nearshoring
Luis Armando Vasquez Ruiz
February 21, 2023
Key skills for sales engineers to leverage T-MEC and nearshoring
In recent years, the phenomenon of nearshoring has gained momentum in Mexico, which has significant implications for the United States in terms of...
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Top Skills You Should Learn to Start a Successful Tech Career
Daisy Wambua
December 13, 2022
Top Skills You Should Learn to Start a Successful Tech Career
Tech careers require various technical and soft skills to ensure success. Not only that, you must be willing to keep learning constantly. Technology...
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Advice for a Successful Sales Engineering Career
Ken Lambert
December 4, 2022
Advice for a Successful Sales Engineering Career
Since the launch of NAASE about 2 ½ years ago, we have published several articles and interviews about what is important for a...
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The People of NAASE: Who are we?
Matt Mahoney
August 30, 2022
The People of NAASE: Who are we?
Breakdown of the professional segments that NAASE members work in. We are the North American Association of Sales Engineers. We were founded in...
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