Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Review: The 6 Habits of Highly Effective Sales Engineers
Ken Lambert
September 21, 2020
Review: The 6 Habits of Highly Effective Sales Engineers
Recently I was asked to read and review a 2019 book written by presales consultant Chris White, regarding the best habits of effective...
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The Acknowledged Value of Professional Designations
Ken Lambert
September 2, 2020
The Acknowledged Value of Professional Designations
Business leaders overwhelmingly (95%) view applicants with a professional designation as more desirable than those without, according to a study released recently by...
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Sales Engineer Career Path #3: Product Development
Robert Schneider
August 7, 2020
Sales Engineer Career Path #3: Product Development
It’s time for the next installment in the ongoing series about career paths for sales engineers seeking new opportunities. This time around, I’m going to...
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Practical Advice and Optimism Amidst the Changing COVID19 Technical Sales Cycle
Ken Lambert
July 13, 2020
Practical Advice and Optimism Amidst the Changing COVID19 Technical Sales Cycle
Today NAASE conducted our first industry conference call, for Association members and for other invited guests. We discussed several topics, including the best...
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Increase Your New Job (or Promotion) Chances with the CSE Professional Designation
Matt Mahoney
July 12, 2020
Increase Your New Job (or Promotion) Chances with the CSE Professional Designation
According to Indeed, the #1 job search and listing website in the world: “Earning a certification demonstrates your passion and provides evidence of...
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The Dunning Kruger Effect and Demos
Peter Cohan
June 29, 2020
The Dunning Kruger Effect and Demos
“In the field of psychology, the Dunning–Kruger effect is a cognitive bias in which people with low ability at a task overestimate their...
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