Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Competitive Edge: Why Sales Engineer Training is Your Ultimate Business Accelerator
Inna Hüessmanns
February 24, 2025
Competitive Edge: Why Sales Engineer Training is Your Ultimate Business Accelerator
Sales management training is crucial for organizational success, yet often neglected. Many sales engineers receive minimal or no formal training, particularly in essential...
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Mastering Organizational Transformation: Critical Insights for Sales Engineers
Inna Hüessmanns
January 27, 2025
Mastering Organizational Transformation: Critical Insights for Sales Engineers
The business life cycle is a crucial concept for understanding organizational growth and the challenges companies face at different stages, particularly for sales...
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Navigating Blurred Boundaries: A Guide for Sales Engineers
Inna Hüessmanns
November 10, 2024
Navigating Blurred Boundaries: A Guide for Sales Engineers
In today’s dynamic business environment, sales engineers face unique challenges. On one side, customer expectations are increasing in relation to salesperson knowledge, speed...
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Navigating Lateral Career Movements-  Forum Recap
Ken Lambert
October 22, 2024
Navigating Lateral Career Movements-  Forum Recap
On Thursday, September 19th, the President of NAASE along with 3 of our Advisory Board members gathered and discussed a very key and...
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Sustainability in Sales Engineering: Eco-friendly Practices and Their Importance
Marcelo Santos
July 7, 2024
Sustainability in Sales Engineering: Eco-friendly Practices and Their Importance
In today’s world, where environmental concerns are becoming increasingly pressing, sustainability in sales engineering has emerged as a crucial focus. Integrating eco-friendly practices...
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Unlocking the potential of sales engineers through strategic training programs
Luis Armando Vasquez Ruiz
May 13, 2024
Unlocking the potential of sales engineers through strategic training programs
(Spanish version at the end of the article) In the post-pandemic era, industrial companies face a constantly evolving business landscape, where adaptability and...
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Letters to a Sales Engineer
Michael Edwin
January 14, 2024
Letters to a Sales Engineer
SE Michael Edwin has recently created and published several letters directed to sales engineers.  NAASE is glad to repost selected letters- which are...
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Expert Job-Related Advice for Certified Sales Engineers
Josh Leventhal
July 30, 2023
Expert Job-Related Advice for Certified Sales Engineers
As you may already be aware, certified sales engineers occupy a vital and influential position within the sales landscape. They serve as the...
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