NAASE Blog | Insights and Opportunities for Sales Engineers

Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

The Zoom Scan – What It Is, Why It Is Important, and How to Do It
Peter Cohan
October 21, 2020
The Zoom Scan – What It Is, Why It Is Important, and How to Do It
Many presales and salespeople report that they find it difficult to consume and act on the various inputs when presenting demos and presentations...
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What Ad Campaigns Can Tell Your Pre-Sales Team about How to Accelerate Growth
Sarah Parker
October 21, 2020
What Ad Campaigns Can Tell Your Pre-Sales Team about How to Accelerate Growth
All Pre-Sales engineers will have been asked the question “What do you do?” Their responses are usually met with silence…or confusion. But Pre-Sales...
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How Project Management Insight Can Help a Sales Engineer
Alan Geiss
October 5, 2020
How Project Management Insight Can Help a Sales Engineer
When I worked at IBM, my manager would tell me “Never confuse Selling with Installing”.  I recognized then that these were two separate...
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Accruent: VP Global Sales Engineering Opportunity
Monica Panatta
September 21, 2020
Accruent: VP Global Sales Engineering Opportunity
Every company has a mission. At Accruent, ours is to make sure you are ready to deliver on yours. 10,000+ customers around the...
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Review: The 6 Habits of Highly Effective Sales Engineers
Ken Lambert
September 21, 2020
Review: The 6 Habits of Highly Effective Sales Engineers
Recently I was asked to read and review a 2019 book written by presales consultant Chris White, regarding the best habits of effective...
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What (exactly) do Sales Engineers Sell?
Ken Lambert
September 16, 2020
What (exactly) do Sales Engineers Sell?
It all depends on who they work for. The answer to this question was and is instrumental to the establishment of our North...
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How to Use Content Collaboration to Drive B2B Growth
Sarah Parker
September 14, 2020
How to Use Content Collaboration to Drive B2B Growth
When I was given the chance to move from Pre-Sales to Marketing, I knew that pulling the teams closer together would be the...
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Two Solutions To Help You Lead Your Remote Teams More Effectively
Skot Waldron
September 8, 2020
Two Solutions To Help You Lead Your Remote Teams More Effectively
COVID has changed the way we work now and in the future. While working remotely has advantages, it also has challenges. Here are...
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