NAASE Blog | Insights and Opportunities for Sales Engineers

Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Sales Engineer of the Year 2025 is a wrap: what the contest taught us about great Sales Engineers
Sergiy Kyrychenko
October 22, 2025
Sales Engineer of the Year 2025 is a wrap: what the contest taught us about great Sales Engineers
Over the past three months, the NAASE community turned a simple idea, recognizing standout Sales Engineers, into a continent‑wide celebration of the craft....
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How NAASE was almost used in a green card scam
Sergiy Kyrychenko
October 10, 2025
How NAASE was almost used in a green card scam
Information only. This is not legal advice. NAASE occasionally gets immigration‑adjacent outreach. Last month, one member needed a membership confirmation for a business...
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Best College Majors for Potential New Sales Engineers
Ken Lambert
September 26, 2025
Best College Majors for Potential New Sales Engineers
If a current high school senior were considering becoming a sales engineer one day (assuming they knew what an SE was), what degree...
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I hope you like the short stories in my new book!
Peter Cohan
September 2, 2025
I hope you like the short stories in my new book!
Introducing… Suspending Disbelief:(5 minutes can save you 5 years or more!) “Ugh – I learned it the hard way. This would have saved...
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Engineer to Sales Engineer: 5 Skills That Transfer Perfectly
Liza Chubar
May 22, 2025
Engineer to Sales Engineer: 5 Skills That Transfer Perfectly
Before diving into the details, here is the big picture: Sales engineering lets you keep the parts of engineering you love, solving tough...
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What Muay Thai Taught Me About Rejection
Chris Romulo
April 17, 2025
What Muay Thai Taught Me About Rejection
Picture this: I’m walking into a packed arena in New York City, undefeated, headlining the main event as a professional Muay Thai fighter....
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Student Research Spotlight: What Makes Sales Engineers Successful?
Alyssa A Younker
April 7, 2025
Student Research Spotlight: What Makes Sales Engineers Successful?
Imagine being a sales engineer, confidently explaining a complex product to a room full of engineers, finance experts, and operations managers, each with...
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Top 5 Reasons Introverts Make Great Sales Engineers
Liza Chubar
April 4, 2025
Top 5 Reasons Introverts Make Great Sales Engineers
They say you have to be loud and outgoing to succeed in sales. But when it comes to Sales Engineering – where deep...
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