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NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

From Reactive Support to Strategic Influence: How Presales Leaders Earn Executive Trust in Complex Deals

Mike Hutchens

February 27, 2026

From Reactive Support to Strategic Influence: How Presales Leaders Earn Executive Trust in Complex Deals

In many organizations, presales is still treated as reactive support. We are invited once the deal is “real.” We are handed a feature checklist....

The Secret Weapon in Your Demo Isn’t What You Think

Liza Chubar

January 23, 2026

The Secret Weapon in Your Demo Isn’t What You Think

In the world of sales engineering, we often assume the latest technology or the most elaborate demo environment will wow our audience. But...

Extinction Burst: Staying Technical and Tactical When Things Go Wrong

Matt Booth

March 12, 2025

Extinction Burst: Staying Technical and Tactical When Things Go Wrong

Have you ever put a dollar in a pop machine, pressed the button, and—nothing happened? No pop, no refund, just silence. What do...

Luis Armando Vasquez Ruiz

November 19, 2024

Master the art of the demo

(Spanish version at the end of the article) In the competitive world of technical sales, a well-executed demo can be the defining moment...

Boosting Productivity for Sales Engineers: Unleashing AI for Smarter Solutions

Faraz Hussain

April 9, 2023

Boosting Productivity for Sales Engineers: Unleashing AI for Smarter Solutions

I often say Sales Engineers are like the special forces of the revenue team – we’re brought in to not only highlight technical...

Give Your Sales Presentation a Narrative Arc to Excite and Engage Prospects

Tim Dingersen

July 21, 2021

Give Your Sales Presentation a Narrative Arc to Excite and Engage Prospects

Too often, sales presentations underwhelm prospects because they fail to provide a compelling narrative arc. As a marketer, you’ve done your research and...