NAASE Blog | Insights and Opportunities for Sales Engineers

Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Sales Engineering 2025 Survey Results
Sergiy Kyrychenko
February 17, 2026
Sales Engineering 2025 Survey Results
A practitioner-led report pairing a community survey with expert commentary from NAASE board members. Sales Engineering Signals 2025 is NAASE’s practitioner-led mini report...
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Key Facets of the Sales Engineer Role in 2027- a Forward-Looking Projection
Tony Matos
October 16, 2024
Key Facets of the Sales Engineer Role in 2027- a Forward-Looking Projection
Dear Members and Colleagues, At the North American Association of Sales Engineers (NAASE), we are excited to share our insights and projections for...
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The Pros and Cons of AI Compared to Outsourcing
Chatty Garrate
September 20, 2024
The Pros and Cons of AI Compared to Outsourcing
Businesses today are at a crossroads. With rapid advancements in artificial intelligence (AI), many are rethinking traditional outsourcing strategies. AI promises automation, cost...
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Implementing Smart Tourism: The Role of Sales Engineers in Travel Tech
Jackie Arellano
July 9, 2024
Implementing Smart Tourism: The Role of Sales Engineers in Travel Tech
Imagine checking into your hotel with just your smartphone, bypassing the front desk, or receiving personalized dining recommendations in a new city. In...
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Prominent Cybersecurity Technologies To Safeguard Your Business
Harikrishna Kundariya
June 26, 2024
Prominent Cybersecurity Technologies To Safeguard Your Business
In 2024, businesses just need to have their presence online and join hands with technology for their operations. In fact, organizations of all...
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Presales at a SaaS FinTech Company
Mary Carter
February 20, 2023
Presales at a SaaS FinTech Company
What makes the ideal Solutions Engineer or Pre Sales Engineer for a SaaS Financial Technology company? I manage a global team at GoCardless...
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A Peek into B2B Sales in 2023
Adam Joyce
November 25, 2022
A Peek into B2B Sales in 2023
With increasing economic uncertainty and the seemingly permanent changes to professional interactions driven by the pandemic, B2B sales will continue to evolve in...
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4 Time-Saving Tech Tools Sales Pros Love
Liza Chubar
May 25, 2022
4 Time-Saving Tech Tools Sales Pros Love
It’s no secret that time is money when it comes to sales. Every extra minute spent on the phone or grabbing lunch with...
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